Informatica MDM & 360 Applications vs. Salesforce Lightning Platform

It is a robust software with great management and data model. It can be difficult to learn how to use and deploy the first time but the mapping and features work very well and have optimized our productivity and cost savings. We can customize reports, create rules and integrate with other applications. Overall I recommend it.

Incentivized

We use Salesforce Lightning Platform in everyday business as sales coordinators. By using this tool, we are able to send new requests to clients and communicate regarding pending proposals in real-time. This also tool holds many of our client accounts where we are able to monitor their sales and revenue.

• This program raises us to a professional level where we have better versatility to control all the media of my work and have a correct response for each scenario.
• It is essential to be right about the destination and development of my data, Informatica MDM is here to simplify all these processes for its users.

Incentivized

• Reporting and Dashboards are thorough and can show a wealth of important data to inform and scale processes. It's helpful in a high volume sales cycle to be able to quickly identify weak points in performance and productivity so that adjustments can be made.
• Highly customizable. We are able to customize just about everything which allows us to track very specific things and in theory create better efficiency.
• Parent/Child account hierarchy exists which is helpful.
• Contact records can be associated with multiple accounts and opportunities. This, in theory, should minimize duplicates and mismanagement of contacts.
• Console helps a lot with data nesting. Having a fairly comprehensive look at an account without searching through various tabs and sections speeds up an otherwise cumbersome platform.

Incentivized

• It is unfortunate how this program has a couple of limitations in terms of insertions; it does not have the ability to agglomerate and archive the data in real-time by groups.
• To have automation functions, the program is very limited in performing one task at a time, compared to other systems that perform functions simultaneously.

Incentivized

• Can be cumbersome: takes multiple clicks to get where you need to go
• Lightning is slower than original Salesforce, and it is very noticeable
• The UI change means sometimes I can't find what I need, so I have to switch back to the Classic version to find it

Incentivized

Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes

Incentivized

Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities

Incentivized

It's very good, but it's still living in a little bit in an older design aspect, but I think a lot of it is about to come out, just hasn't quite gotten there yet. Still a little clunky from a you have to know it to know it or you know it to use it. It takes a little bit of training to get into it. It's not quite the, anybody can come in and start using it immediately, type feel.

Incentivized

I'm not sure since I never used support. My colleagues never had any issues with it, therefore my rating would be an 8 with a certain range of uncertainty.

Salesforce's support is top-notch. They have subject-matter experts that are accessible at all times to address needs as they come up. They let you know in advance when there are system updates and enhancements so that you are prepared for upcoming changes. I've never had an issue that wasn't addressed immediately when reaching out for support.

Incentivized

The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time

Incentivized

Informatica MDM has proven it's worth in the organization by driving the revenue growth. It saves our lot of time by filtering out duplicate values and helps in solving critical business problems. It is very helpful when we deal with a lot of data. Apart from this we can populate data on various third party integration which is most useful case

Incentivized

We were previously using an older version prior to it becoming Salesforce Lightning Platform so we were well adverse on the advantages of using a CRM, to begin with. It made sense to convert to Salesforce Lightning Platform after we were given a free trial of the platform. Certain reps were chosen to experiment with it and from there a decision was made to move forward. We've been customers ever since.

Incentivized

• I cannot speak to this for 2 reasons. 1. I am not privy to the financials associated with this implementation or the previous one. 2. We have not hit our 'go-live' for this implementation yet to compare it's performance to our previous solution.

Incentivized

• Better visibility of Accounts and Contacts interactions makes it easier to maintain during employee transitions.
• Tracking of current jobs and relating them to past jobs is very useful.
• More efficient use of Sales Reps time.
• Sales Managers have good visibility into how their people are working.

Incentivized