HubSpot Data Hub vs. Workato vs. Zapier

In cases of brands that have been in the market for a long time but do not see any impact from new clients or consumers, HubSpot is ideal since it allows to keep the brand fresh in the mind of the audience. HubSpot additionally provides insight into what we're doing and allowed us to align the sales team with company goals. It also ensures that you receive updates from your computer. We can handle all programming requests that come into our team. One thing that HubSpot can improve on is not having a good centralized dashboard that allows for a full view of ALL data coming in. You can go to each piece, but not having them all attached to the board adds a bit of a challenge. It's not very complex to handle, but it would be easier to use if it had that feature.

Incentivized

Workato is brilliant to make separate applications work together without much effort or specialists being needed. When specific events on software A should trigger actions on B (or more) and you want that to happen without any development or big budgets, that's where Workato comes into play. It's a great help if you want tasks automated, communications flowing and data synced between different applications.

If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.

Incentivized

• Easy to figure out. Once you login, it's incredibly easy to figure out what to do, thanks to their simple UIX.
• Easy integrations with many partners. PieSync offers easy integrations with many partners. Integrating is as easy as clicking, filling in your login information and clicking again!
• Allowing multiple integrations. I'm glad PieSync allows multiple integrations so you aren't limited with how you integrate your different systems with contact information. Very helpful!

Incentivized

• The Workato product interface is brilliantly thought through and designed. The learning curve for first timers is easy enough to get started and build useful things, and Workato really shines in their ability to handle complex triggers and interactions. Workato allows people to build software apps so much faster than by coding each functionality.
• Workato has fantastic documentation, making things accessible without any holes in the product. The product just works, never has any bugs, never lags, and just generally allows us to see and change exactly what we need to.
• Workato has an absolutely amazing support team. We tried the free version for a while, then realized it was the single most important software tool we have, and we upgraded. The support at the paid tier is A+, seriously the best from any company we've worked with. Feels more like a good friend then a support rep.

• Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
• Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
• Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
• Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.

Incentivized

• The biggest issue we have had with PieSync is the lack of detail within syncing. Sometimes when there is an issue with a Sync it is hard to determine what went wrong. Even though most of the time it's user error, it's hard to diagnose issues with the current PieSync set-up.
• The pricing of PieSync is a little odd and I think should be based on something other than number of contacts you're syncing.

Incentivized

• Customer support - responsive, but often not equipped to help efficiently identify root cause of issue. Need to improve escalation to technical resources and turnaround time
• Recipe organization and sharing. Can be challenging to copy recipes, or grab recipes from publicly available site. There are often dependencies and errors that have vague descriptions.

Incentivized

• Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
• Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
• Communication when support is actually needed basically doesn't happen

Incentivized

The tool is very "set it and forget it" and reliable!

Incentivized

We need to develop Enterprise Application Integrations and Workato was not designed for this

Zapier is now very much an integral part of our business and we could not operate without it!

Incentivized

I used it with a couple of systems that I was not expecting to be smooth sailing and it just worked without any issues.

Incentivized

The sheer work Workato eliminates from people's daily jobs is simply a great contribution to people's productivity and a boost to capability. It actually strikes the balance between business and tech teams. It also reduces dependency on developers, and speeds up their delivery too. The only reason it's not a full 10/10 is for the price - it's a bit expensive for what we'd like, and their batch or high data volume processing can be improved.

The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).

Incentivized

Every time that I've had a question, PieSync has been very responsive. It is a reliable company with a great team that is devoted to helping their customers. I've been their customer for 2 years and I've never looked back. Support is an important reason why PieSync is my go-to app for this job.

Incentivized

They employ an extremely knowledgeable team of problem solvers. I've never had a disappointing interaction or one that has left me still searching for answers. I know that when I ask for help, they'll partner with me until we find a solution together

Incentivized

Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.

Incentivized

We discovered that we could not use Workato for our more complex, large enterprise integrations. It was useful for simple workflows that matched the prebuilt recipes.

PieSync is much less confusing, and from what I remember, cheaper. But if you need a more robust solution to get more data from system to system, you will need to find something other than PieSync. Zapier can be confusing and complicated to setup. And as you get more and more into the weeds with Zapier, you start realizing that you need to upgrade from plan to plan as you add these more complicated steps.

Incentivized

We already used Zapier, but since it doesn't support NetSuite we had to choose another automation platform. Now that we've been using Workato for a few months, we have plans to move the stuff we're going through Zapier to Workato. We set up a trial account with all the other platforms, and they were all more expensive and A LOT more complicated than Workato.

We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.

Incentivized

• PieSync saves our team countless hours of repetitive data input by syncing the data automatically.
• PieSync has allowed us to use additional specialized marketing software and still be able to keep our contact data synced to our CRM.
• ROI is positive as the cost has far outweighed the time savings of inputting data and reducing mistakes with client data.

Incentivized

• As business consultants, Workato has greatly improved our offerings to our clients as well as improved the time frame to implement automated workflows and integrations.
• For our clients, the return on investment is almost immediate. Once a Workato recipe is up and running (which can be done very fast), data is integrating, duplicate data entry and user errors are eliminated, and cross-company KPI metrics are easier to report than ever.

• It has saved me the money in hiring an administrative assistant
• It also saved me the time it took to do these tasks
• It also allowed me to automate things that increased my lead generation
• It also allowed me to automate several processes

Incentivized