G2 Seller Solutions vs. TrustRadius for Vendors

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
G2 Seller Solutions
Score 7.7 out of 10
N/A
G2 Seller Solutions in an online review website and intent data provider. The vendor promises to help tech companies establish their presence, build their online reputation, and connect with active buyers in their target audience.N/A
TrustRadius for Vendors
Score 9.1 out of 10
N/A
Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.
$30,000
per year
Pricing
G2 Seller SolutionsTrustRadius for Vendors
Editions & Modules
No answers on this topic
Customer Voice
Starting at $30,000 (multi-year discount available)
per year per product
Offerings
Pricing Offerings
G2 Seller SolutionsTrustRadius for Vendors
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Multi-year discount available
More Pricing Information
Community Pulse
G2 Seller SolutionsTrustRadius for Vendors
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Considered Both Products
G2 Seller Solutions
Chose G2 Seller Solutions
Both platforms are broadly alike and offer very similar capabilities. In my opinion, TrustRadius is optimized for the review process: getting new reviews, checking on them, classifying the quotes, opening discussions with our users, and providing them feedback. In comparison, …
TrustRadius for Vendors
Chose TrustRadius for Vendors
We are also working with G2 and I consider the platforms complementing each other. With TrustRadius for Vendors we collect complex review content reflecting attribute ratings of our products, different use cases and deployments our clients experiment, reviewers sentiments. …
Chose TrustRadius for Vendors
The offerings at TrustRadius for Vendors are right on par with the other similar services we use. What sets TrustRadius for Vendors apart is their customer service and ability to address out personal needs and provide strategic recommendations on how we can make the most out of …
Chose TrustRadius for Vendors
I prioritized TrustRadius over Gartner Peer Insights due to my emphasis on user-generated content and extensive reviews. I value community-driven insights, which TrustRadius offers through its platform, enabling a broader range of perspectives and experiences to guide …
Chose TrustRadius for Vendors
We use all of these tools in tandem currently. We have had a lot of success with Capterra's PPC offering so far this year, and we also were able to run completely subsidized incentivized review campaigns where they funded the gift card rewards. G2 appears to have a larger …
Chose TrustRadius for Vendors
We choose to go with TrustRadius because you guys do all the campaigns for us, unlike Gartner Peer Insights, who make you do it yourself. Additionally, Gartner's interface is not that slick or obvious. I feel that TrustRadius and G2 are basically the same, but TrustRadius's …
Chose TrustRadius for Vendors
TrustRadius for Vendors is superior in terms of content available on companies. While other sites might be bigger or more established, that does not mean they are better. The customer support you will receive working with TrustRadius for Vendors is far better, in my experience, …
Chose TrustRadius for Vendors
We actually use TrustRadius, G2, and Capterra, and TrustRadius for Vendors definitely gives us the most for our investment. The reviews offer key insights into our customers favorite features, but we also take their "cons" to our product team to help guide the product roadmap. …
Chose TrustRadius for Vendors
TrustRadius' support team is significantly more engaged than that of their larger competitors. The personalized experience I've received from the TrustRadius team is far beyond what I've received from some of their larger competitors like Capterra.
Chose TrustRadius for Vendors
Gartner Peer Insights is clearly focused on large accounts, so it is not a good fit for all types of companies. In this sense, TrustRadius helps us to cover the entire spectrum of companies in our target market. In addition, TrustRadius offers us capabilities and interactive …
Chose TrustRadius for Vendors
Best customer success team and length of reviews.
Chose TrustRadius for Vendors
We selected TrustRadius for Vendors specifically for their strong Google search rankings. We want to make it easy for our potential customers to find out unbiased reviews of our company. Other competitors ranked lower and did not offer the same best in class unbiased review …
Chose TrustRadius for Vendors
We have used G2 and Capterra for review campaigns and profile management. TrustRadius is very similar to G2 in the profile management and vendor portal. I would say both sites have a lot of functionality in the backend, but I like how TrustRadius sets theirs up. G2 seems to add …
Top Pros
Top Cons

No answers on this topic

TrustRadius Insights
G2 Seller SolutionsTrustRadius for Vendors
Highlights

TrustRadius
Research Team Insight
Published

Both G2 Seller Solutions and TrustRadius for Vendors aim to help B2B companies increase their brand awareness, improve their online presence, and get their customers on the record. The platforms are cloud-based, or SaaS, solutions that offer different plan levels. One core component of both platforms is generating ratings and reviews for technology vendors. 

Features 

TrustRadius for Vendors and G2 Seller Solutions both offer core review generation and reputation management features. These include things like: 

  • Product profile 
  • Profile CTAs
  • Review generation 
  • Awards syndication 
  • Review syndication 
  • Buyer intent data 
  • Content / report creation
  • Lead form fills 

However, one area where the two platforms differ is their stance on advertising. Notably, G2 allows vendors to purchase advertising space on its platform. Technology vendors can even place ads for their products on competitor pages. On the one hand, this can be an attractive option for tech vendors. But on the other hand, it can also help decrease technology buyer trust in product reviews on G2. 

TrustRadius takes the opposite approach and does not allow advertising of any type on its platform. The platform prioritizes tech buyer trust over ad revenue and therefore does not allow tech vendors to advertise or pay for placement on any top-rated lists. 

More recently, both platforms have also started offering buyer intent data. The intent signals come from the different activities buyers engage in on their platforms. Another key difference between TrustRadius for Vendors and G2 Seller Solutions is that G2 restricts access to intent data based on comparison activity to those who pay for it. TrustRadius makes product comparison intent signals visible for all companies that pay for intent data. 

Both TrustRadius and G2 have also made efforts to make this data more widely available, setting up integrations with popular third-party systems. G2 offers integrations with LeanData, HubSpot, Marketo, LinkedIn, and Terminus. TrustRadius offers integrations with Salesforce and 6Sense. 

Limitations 

While TrustRadius for Vendors and G2 Seller Solutions are true alternatives, many tech vendors and marketers choose to work with both platforms. The main reason for this is that the makeup of their audiences is different. G2’s audience skews SMB and the TrustRadius audience skews towards midsize businesses and enterprises. On average, there is only a 22% overlap in buyers that visit both TrustRadius and G2. 

Along with different audiences, there are a few limitations to be aware of for both platforms. For example, G2 Seller Solutions prioritizes generating ratings from as many customers as possible over in-depth reviews (i.e. emphasizing review breadth over depth). For tech vendors who only care about their product’s placement on a grid and have many users, this may work well. However, this may not be ideal for tech vendors looking to get their customers on the record and collect detailed review feedback and quotes. Many of the reviews on G2 have a shorter word count than reviews on TrustRadius. 

Conversely, TrustRadius for Vendors emphasizes driving long-form reviews. For example, basic G2 reviews only include four review question responses while basic TrustRadius reviews include eight. This helps generate more high-quality review quotes that tech vendors can use to syndicate on their own website or share on social media. But when compared with G2 Seller Solutions, TrustRadius has a lower volume of product ratings. 

Another limitation to be aware of has to do with how overall product ratings are calculated. On G2, scores are based on a simple average while on TrustRadius, product scores are based on a weighted average that corrects for sampling bias.

Pricing 

Both platforms allow tech marketers to create or claim a product profile for free. Marketers can then update the product profile and add critical information that tech buyers look for when evaluating products. 

Tech vendors can also drive their own reviews for free by asking their customer base to write reviews on TrustRadius or G2. However, review sourcing efforts are generally more successful with the help of TrustRadius or G2. 

TrustRadius for Vendors and G2 Seller Solutions both offer a few different pricing tiers, though neither platform provides public pricing for these plans. Basic plans can start at about $10,000 per year. More expensive plans may cost between $30,000 – $90,000, though this depends on the number of products you would like to generate reviews for and the range of features required. 

Best Alternatives
G2 Seller SolutionsTrustRadius for Vendors
Small Businesses
SourceForge
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Score 8.1 out of 10
SourceForge
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Score 8.1 out of 10
Medium-sized Companies
SourceForge
SourceForge
Score 8.1 out of 10
SourceForge
SourceForge
Score 8.1 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
G2 Seller SolutionsTrustRadius for Vendors
Likelihood to Recommend
7.5
(2 ratings)
9.4
(259 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(11 ratings)
Usability
-
(0 ratings)
9.0
(16 ratings)
Support Rating
8.5
(2 ratings)
9.6
(78 ratings)
Implementation Rating
-
(0 ratings)
9.0
(4 ratings)
Ease of integration
-
(0 ratings)
9.0
(3 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(6 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(6 ratings)
User Testimonials
G2 Seller SolutionsTrustRadius for Vendors
Likelihood to Recommend
G2
G2 Seller Solutions is very good at providing vendors with a review platform with all the basic capabilities you could need where you can impact large audiences that can generate a good volume of visits to your product pages. Thanks to this, you can get reviews and intent data from those visitors that can be used in many different ways. But have to work hard to succeed, so if you have a review program in place with a dedicated team, it is ideal for you; but if you don't have the bandwidth to invest time in this, you will probably get all the potential from this platform.
Read full review
TrustRadius
If you are looking for the best customer support, and want to collect quality reviews from your clients TrustRadius for Vendors is the best option. If you want your products to be reviewed by real users, if you want the reviews to be relevant and authentic, TrustRadius is providing it. If you are really interested in what your clients think and how they use your product, what challenges they are facing this is the right platform to work with.
Read full review
Pros
G2
  • Brand Awareness
  • Lead Generation
  • Credibility
Read full review
TrustRadius
  • Actively working with us to generate reviews
  • Actively working with us to showcase the reviews we get
  • Actively presenting us to the market by featuring us on special pages such as Vector Databases — and on the TrustRadius home page
  • Professional team providing us with services — but also colleagues and friends
  • We needed better ways to sort our reviews for score and recency, and TrustRadius for Vendors helped us get there
Read full review
Cons
G2
  • Ways to classify reviews and quotes to faster identify them
  • Facilitate the discussion between vendors and users
  • More options in widgets to share our quotes
Read full review
TrustRadius
  • Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
  • While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
  • It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.
Read full review
Likelihood to Renew
G2
No answers on this topic
TrustRadius
We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
Read full review
Usability
G2
No answers on this topic
TrustRadius
It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
Read full review
Support Rating
G2
Support is amazing, their support team is always ready to help and on top of that they resolve any issues very quickly. I really like their employees as they are all very knowledgeable, providing us feedback on areas we can improve on, and very attentive and responsive. The turnaround for any request is relative very quick too which is great for any business
Read full review
TrustRadius
The team is great to work with. They're responsive, personable, and overall easy to work with. I also like how they don't try to upsell you and talk about renewals all the time - this happens often when we talk to our G2 client success and sales teams.
Read full review
Implementation Rating
G2
No answers on this topic
TrustRadius
My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
Read full review
Alternatives Considered
G2
Both platforms are broadly alike and offer very similar capabilities. In my opinion, TrustRadius is optimized for the review process: getting new reviews, checking on them, classifying the quotes, opening discussions with our users, and providing them feedback. In comparison, G2 Seller Solutions focuses on providing vendors with benchmark information, more actionable intent data, and resources to take advantage of awards and grids.
Read full review
TrustRadius
The offerings at TrustRadius for Vendors are right on par with the other similar services we use. What sets TrustRadius for Vendors apart is their customer service and ability to address out personal needs and provide strategic recommendations on how we can make the most out of our paid partnership with them. Other similar providers don't seem to deliver best-in-class customer service.
Read full review
Return on Investment
G2
  • Brand Awareness
  • More leads coming in
  • Marketing and Research
Read full review
TrustRadius
  • We can't necessarily track ROI on this, but TrustRadius for Vendors has definitely influenced many buyers at some point in their purchasing journey.
  • Webhooks would help us track some of the above & when we get them set up, I'm sure we'll see many new leads coming in.
  • We just signed on for Buyer Intent, so we will be able to speak on this later on.
Read full review
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