DashThis vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DashThis
Score 8.2 out of 10
N/A
DashThis is a digital marketing reporting tool with no complicated "extra" stuff. DashThis integrates with over 30+ data sources, and also has a CSV File Manager that helps users add any other data they might want to include in dashboards. According to the vendor, customer support is a top priority. DashThis provides a dedicated member of their team that makes sure users are up and running in no time, and is always available to answer questions whenever needed. Prices are…
$38
per month
Looker Studio
Score 8.1 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
DashThisLooker Studio
Editions & Modules
Individual
$38.00
per month
Professional
$119.00
per month
Business
$229.00
per month
Standard
$349.00
per month
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
DashThisLooker Studio
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DashThisLooker Studio
Considered Both Products
DashThis
Chose DashThis
Google Data Studio display reports that look nice, but the learning curve on getting everything set up is steeper. I had a hard time figuring out where to get started, whereas with DashThis it was super easy. I haven't used Klipfolio but I've seen the reports it outputs. …
Chose DashThis
I prefer DashThis to Google Data Studio because it's so much more well rounded. While Google is much more customizable with it's blank slate, I actually prefer the drag and drop features of DashThis for our smaller clients who don't necessarily need that level of customization. …
Chose DashThis
DashThis definitely not as advanced/customizable as platforms such as Tableau. Visualizations are much more limited and you can't explore your dataset or slice and dice it as you are going along. One big advantage of DashThis is that it is super simple to use and requires …
Chose DashThis
Either the reporting was too complex or too basic. I didn't want to spend months and months learning how to integrate new dashboards with all different platforms. Additionally, the other dashboard companies don't allow for enterprise reporting. I have some clients with 50 …
Looker Studio
Chose Looker Studio
Google Data Studio is much more customizable that DashThis. DashThis is very "drag and drop" into select fields, with minimal customization. However, DashThis provides a much more well-rounded analytics platform by also integrating other channels like email, social, etc. …
Chose Looker Studio
We transitioned from DashThis to Google Data Studio. The cost was a factor. As was the customization capabilities. We liked DashThis, but are happy with our transition to Google Data Studio.
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Features
DashThisLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
DashThis
-
Ratings
Looker Studio
7.1
62 Ratings
13% below category average
Pixel Perfect reports00 Ratings6.743 Ratings
Customizable dashboards00 Ratings7.461 Ratings
Report Formatting Templates00 Ratings7.359 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
DashThis
-
Ratings
Looker Studio
7.7
61 Ratings
1% below category average
Drill-down analysis00 Ratings7.251 Ratings
Formatting capabilities00 Ratings7.257 Ratings
Integration with R or other statistical packages00 Ratings6.929 Ratings
Report sharing and collaboration00 Ratings9.759 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
DashThis
-
Ratings
Looker Studio
8.2
60 Ratings
0% above category average
Publish to Web00 Ratings8.353 Ratings
Publish to PDF00 Ratings8.853 Ratings
Report Versioning00 Ratings8.139 Ratings
Report Delivery Scheduling00 Ratings7.942 Ratings
Delivery to Remote Servers00 Ratings7.624 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
DashThis
-
Ratings
Looker Studio
6.6
60 Ratings
16% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.460 Ratings
Location Analytics / Geographic Visualization00 Ratings7.857 Ratings
Predictive Analytics00 Ratings5.230 Ratings
Pattern Recognition and Data Mining00 Ratings6.06 Ratings
Best Alternatives
DashThisLooker Studio
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Score 9.1 out of 10
Supermetrics
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Score 9.8 out of 10
Medium-sized Companies
Supermetrics
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Score 9.8 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Enterprises
Alteryx Platform
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Score 9.1 out of 10
IBM Analytics Engine
IBM Analytics Engine
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DashThisLooker Studio
Likelihood to Recommend
9.0
(6 ratings)
8.7
(56 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
8.5
(7 ratings)
Support Rating
6.2
(2 ratings)
6.7
(10 ratings)
User Testimonials
DashThisLooker Studio
Likelihood to Recommend
Moment Zero Inc.
I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis. With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access. Their API integrations are increasing all the time, and if they don't currently connect to something, request access.
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Google
Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
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Pros
Moment Zero Inc.
  • Displaying data in a clear and aesthetically pleasing way
  • Integrating with most of the systems you use on a regular basis in web design and digital marketing
  • Allowing you to quickly create new charts/graphs/reports for clients
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Google
  • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
  • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
  • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
Read full review
Cons
Moment Zero Inc.
  • I'm interested in implementing more tools into the system, such as Google My Business or OpenTable to truly make it a universal analytics dashboard.
  • Instead of just month over month date ranges, I would also like to see a YTD date range.
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Google
  • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
  • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
  • Compare to competition they need to improve with notification things.
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Likelihood to Renew
Moment Zero Inc.
No answers on this topic
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Moment Zero Inc.
No answers on this topic
Google
Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
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Support Rating
Moment Zero Inc.
I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.
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Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
Moment Zero Inc.
Very simplified compared to other options. Needs to be able to tie in more conversion data.
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Google
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
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Return on Investment
Moment Zero Inc.
  • DashThis has reduced the time I spend on reporting by about 50%
  • Visualizations are simple and easy to understand -- Clients like them very much
  • Reduced dependency on files as archive of all dashboards/reports are available online
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Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots

DashThis Screenshots

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