Likelihood to Recommend Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
Read full review Prior to adopting Cronycle, our research team had a variety of different ways in which they would discover, store and share information. These methods were often inconsistent, with many smaller teams or sub-groups of researchers operating independently of others. In many cases, content that was potentially useful to more than one colleague was not being shared at all. We had thousands of different sources, accessed through varying methods and stored in different locations/systems, and very few colleagues would have had an idea of which sources other team members were using. Furthermore, we became aware as a team that while between us we were pulling in a lot of information, much of what was being discovered was not necessarily being acted upon, or indeed being read by the colleague to whom it was most relevant. We also needed to become more targeted, and indeed more selective, in the information we were seeing, and Cronycle -specifically through the Sources Library, the Feeds, and the tagging and notification functionality - has enabled us to do just this. There has been a genuinely transformative outcome to our information gathering ability, borne out by specific metrics, which Cronycle has also provided us with via the Enterprise account.
Read full review Pros Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages. Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value. Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights. Read full review relevant, spot-on content to any of the 80.000 topics they curate. Content curation, quickly assemble insights from a multitude of sources collaborating, commenting, and creating insights around any of the topics you focus on with a team is a breeze, and in one central place. Read full review Cons Deeper measurement in mobile, social and SVOD/OTT Major networks are not included (e.g. Turn DMP) Reach/frequency tool only allows for input of demo guarantee targeting Read full review For some reason logging on for a few months does not go as easy as usual, because nowadays I need a least two attempts to log in. I think I do only use the core functionality of Cronycle: getting indication info by keywords via multiple sites. Vice versa: if people come to me with a suspected issue, I double-check via Cronycle by entering that issue as search in found results. A low occurrence often indicates the suspected issue likely is not so severe. Read full review Support Rating The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Read full review Any issues with the platform have always been resolved quickly. I have never previously worked with a third party software provider whose support team is as responsive.
Read full review Alternatives Considered They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
Read full review Hootsuite publication prep and scheduling is great, better than Cronycl (a manual process) Cronycl management of feeds, filtering creation of topical boards are excellent,
Hootsuite doesn't offer this. Cronycle I find it easier, more attractive, and better filtering than Buffer, though Buffer was slightly better at the publication prep.
Read full review Return on Investment I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool. Read full review Cronycle is my secret superpower (well, it was until now!) I have landed and retained clients by wowing them with insights their own teams have not previously provided I have aced speaking gigs and secured many more by engaging audiences with insights gained through this tool Read full review ScreenShots