commercetools is an omnichannel eCommerce platform with additional functionality like point-of-sale through cloud deployment.
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IBM Digital Commerce
Score 9.0 out of 10
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IBM Digital Commerce is an e-commerce platform that is designed to deliver omni-channel shopping experiences, including mobile, social, and in-store. In June 2019, IBM Digital Commerce was acquired by HCL Technologies.
Commercetools is generally a very flexible, smart platform for eCommerce business. It's an API enabled, cloud solution that makes integration seamless and quick to deploy. It's also a modern platform that utilizes API query languages like GraphQl. It lacks some functionalities in pricing and geographic variations of product portfolio but the platform is constantly improving and new functionalities are added.
I think WebSphere Commerce is well suited for customers looking to sell products online that need robustness and scalability as a priority. It provides a complete order cycle out of the box, or you can integrate with your existing order fulfillment. Online shopping models like digital subscriptions or a marketplace are not well suited as it requires a lot of customization
Pricing - Commercetools has pricing limitations with respect to customer/SKU combination. If an organization provides lots of custom/contract pricing for customers, Commercetools has difficulty mapping it in. They are working on this to make it more flexible.
Geographic variations in product portfolio - Commercetools has central product master that doesn't provide product activation/enabling based on different geographies/elevation/sales office structures. Some creative mapping skills are needed to overcome this limitation.
Data mapping limitations - Commercetools lacks in out of the box data mapping limitations to full fledged ERP platforms. Extensive data mapping workshops are necessary to fit the functionalities of an ERP platform from order, to delivery , to warehouse operations and billing.
The e-Marketing spots contain content associated with marketing activities to target customer segment - needs some improvement. The algorithm to set up the priority of each of the Web Activity with in eMarketing spot is little bit confusing.
The catalog load can be simplified.
WebSphere Commerce is a huge application - someone needs to spend at least 5-6 years to learn about the whole application.
The scalability and various configurations of the product allows for a wide range of e-commerce site features. It provides a storefront to begin with so it helps with speeding up development.
IBM Digital Commerce was a lot more customizable and had a good engine for us to make enhancements. We were not locked down to certain integrations and we were able to utilize a lot of the features outside of the box vs using a prescribed set of features and functionality that other tools would force us to use