Cognism vs. Scratchpad

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.4 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
Scratchpad
Score 9.6 out of 10
N/A
Scratchpad is a productivity tool for account executives, built for sales to update Salesforce, take sales notes, and daily todos. The software can be installed as a Google Chrome plugin or as a web application. It connects to Salesforce and provides an interface where sales professionals can keep all their notes, process workflows, spreadsheets, and tasks. Co-founders Pouyan Salehi and Cyrus Karbassiyoon started the company in San Francisco, California in 2019.
$0
per month
Pricing
CognismScratchpad
Editions & Modules
No answers on this topic
Free
$0
user / month *up to five users per company
Premium
$19
per user / month (billed annually)
Team
$39
user / month (billed annually)
Business
Custom pricing
Offerings
Pricing Offerings
CognismScratchpad
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismScratchpad
Features
CognismScratchpad
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
4 Ratings
9% above category average
Scratchpad
-
Ratings
Advanced search8.84 Ratings00 Ratings
Identification of new leads8.04 Ratings00 Ratings
List quality8.34 Ratings00 Ratings
List upload/download9.34 Ratings00 Ratings
Ideal customer targeting8.04 Ratings00 Ratings
Load time/data access9.04 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
4 Ratings
0% above category average
Scratchpad
-
Ratings
Contact information8.04 Ratings00 Ratings
Company information7.84 Ratings00 Ratings
Industry information7.84 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
4 Ratings
12% above category average
Scratchpad
-
Ratings
Lead qualification process7.84 Ratings00 Ratings
Smart lists and recommendations7.84 Ratings00 Ratings
Salesforce integration9.73 Ratings00 Ratings
Company/business profiles8.04 Ratings00 Ratings
Alerts and reminders9.33 Ratings00 Ratings
Data hygiene8.33 Ratings00 Ratings
Automatic data refresh7.84 Ratings00 Ratings
Tags7.84 Ratings00 Ratings
Filters and segmentation9.34 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
2 Ratings
24% above category average
Scratchpad
-
Ratings
Sales email templates10.02 Ratings00 Ratings
Append emails to records9.02 Ratings00 Ratings
Best Alternatives
CognismScratchpad
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Paperflite
Paperflite
Score 8.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Paperflite
Paperflite
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognismScratchpad
Likelihood to Recommend
9.5
(6 ratings)
9.4
(30 ratings)
Usability
8.8
(4 ratings)
9.0
(1 ratings)
User Testimonials
CognismScratchpad
Likelihood to Recommend
Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
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Scratchpad, Inc.
Frankly, if I can do something in Scratchpad instead of Salesforce, I prefer Scratchpad because it's faster, easier, simpler, with a much more readable and useable interface. Salesforce has been getting requests to allow font size modification for over a decade and hasn't even done that. That's what sent me looking for something like Scratchpad. I sort of view it as a much more user-friendly UI to layover SF. It's faster and less frustrating than SF for frequent daily activities. It's great for creating notes and tracking tasks at a basic level in a much more user friendly environment than Salesforce. But it interacts w/ SF, which is great!
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Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
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Scratchpad, Inc.
  • Scratchpad notes are super easy to use and link to Salesforce Opportunities.
  • Allows you to update all the necessary Salesforce opportunity fields without going into Salesforce.
  • Easy to use Task manager that helps you stay on track through the day.
  • Extremely easy to use and their CS team is always willing to provide training and help.
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Cons
Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
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Scratchpad, Inc.
  • When pulling in Salesforce reports, it doesn't have full ability to do grouping/sorting.
  • When looking at pipeline view there's not an ability to expand the default view to see more than 5 people per group.
  • It'd be nice if comments would go as a task rather than a buzz.
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Usability
Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
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Scratchpad, Inc.
Great functionality and a great intuitive tool
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Alternatives Considered
Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
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Scratchpad, Inc.
It doesn't. Scratchpad is more agile and much easier to use as a seller managing a large patch with lots of opportunities. SAP is robust but is far more complicated and involves a lot more inputs to get the same outputs that you can get with Scratchpad in half the time and effort.
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Return on Investment
Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
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Scratchpad, Inc.
  • I save many hours a week using Scratchpad to simply manage my tasks.
  • I no longer waste time waiting for SFDC to load.
  • I can easily create opps, adjust the pipeline, and check to see if someone is already prospecting into an account.
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ScreenShots