CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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Meltwater
Score 6.5 out of 10
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Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
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Pricing
Cision Communications Cloud
Meltwater
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cision Communications Cloud
Meltwater
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Cision Communications Cloud
Meltwater
Considered Both Products
Cision Communications Cloud
Verified User
Vice-President
Chose Cision Communications Cloud
Purely from a media research (media list) database perspective, Cision provides the best, most robust results in the industry. Most important, however, is that the database is kept current. This is a big deal as reporters and producers tend to move around quite a bit. In …
Cision [Communications Cloud] is a familiar platform that works well. Unfortunately, [in my experience], they do not offer the same cost alternatives as Prowly, for example.
Cision is by far less expensive dollar for dollar and does not demonstrate any lacking comparatively speaking. Where other platforms are difficult to navigate or make sense of, Cision is fairly straight forward. If you can use Facebook, you can use this. Additionally, it is …
Verified User
Vice-President
Chose Cision Communications Cloud
We liked the cost of Cision Communications Cloud (TrendKite)* against its competitors. We also felt the platform was more advanced and intuitive. It was easier to use and included more features. They're always adding something new - even the little things make a difference. I …
While platforms like Meltwater seem impressive, functions like the "zip code radius" were important to us and weren't offered through those platforms. In addition, the price point seemed a lot higher with other platforms, especially if we wanted to track print clips (via …
I find Meltwater to be as user-friendly/easy to use as Cision, but the difference is in the number of metrics that Cision is able to capture and quantify (ie audience, UVPM, publicity value, etc). To be fair, I've also only started using Meltwater, but I prefer Cision because …
It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
The two programs were nearly identical—Cision was able to give us a better price. Moreover, the Cision database is much more robust, is more frequently updated, and has more impactful information thanks to the reporter notebooks tools. Additionally, Cision's customer service is …
I used Meltwater for a number of years and I felt like the database wasn't as good as Cision. Also, the salespeople at Meltwater were overly aggressive and unpleasant to work with. I've also used Muck Rack in the past, and while the media database is about as good, I didn't …
In truth, Meltwater's sales teams have always put me off. I used them for a short time and they weren't right for my organization then. I'm with a different company and I'm less sure now.
For us, with a lot of staff who need to use the product without a lot of time to dig into very technical trainings on best practices for using the tool, Cision provided a great solution that was also received well by executives in our organization who love the reporting features.
We've used Gorkana in the past, however, it was acquired by Cision. We've also used Meltwater which has a lot of Cision's core capabilities but at a lower price point.
Cision Communications Cloud gives you PR analytics that can keep up with the pace of the industry in the age of digital PR and allows users to quickly understand and organize the current landscape.
The functionality seemed to be on par with each other, but Cision Communications Cloud was the most consultative with the sales process and that's why they won my business.
The Cision boolean stunk and TrendKite bought us out of our platform. Which is why I assume Cision purchased TrendKite. Meltwater also does not have a great boolean or measurement platform. Unfortunately there is no option in this category that hits it out of the park and …
[The former] TrendKite seems to be the most user-friendly and pulls in the most coverage. With the exception of certain broadcast outlets and international outlets, we typically are able to track most of our coverage.
Cision Communications Cloud was cheaper and has a simpler interface. Data reports are well-formatted and can be sent to clients without editing or translation.
I started using Meltwater because of a client. I do find it much easier to use than Cision. I hear good things about Muck Rack and recently had a demo. That's probably the one I would use if I were to leave Meltwater. Cision has always been difficult to use, in my opinion.
We actually use both Cision and Meltwater Media Intelligence Platform. I prefer Cision over Meltwater Media Intelligence Platform in that the analytics are better, plus the competitor tracking has made my job SO much easier. After working with the customer service/technical …
[In my opinion,] Meltwater [Media Intelligence Platform]'s media database simply doesn't stack up to what Cision offers. It doesn't matter how nice the interface is if the data included in the database you're pulling from isn't complete or well organized. Cision can be clunky, …
We love Meltwater for all the extra features, with the abilities to customize. A lot of other PR software doesn't allow for that kind of drill-down, so I really appreciate that from Meltwater.
The customer service was the number one thing that set Meltwater apart from Cision. At Meltwater we have a designated team that we can turn to for questions and they respond promptly and professionally. We received the training on the platform that we needed and we are always …
I feel that the Meltwater platform is much more user-friendly and Meltwater's customer service was superbly higher than that of Cision's.
Note: my experience with Cision was more than 3 years ago.
Verified User
Director
Chose Meltwater
Meltwater is a far better solution for us. They are less expensive, their software is faster, their dashboards and user interface are easier to navigate, their data is more complete, and their customer service is far superior.
I switched from Cision to Meltwater mainly for the customer service experience. I felt like the only time I was contacted by Cision was to add additional features to my account. Rather than receiving customer service calls, I was receiving sales calls. When it was time for …
Meltwater overall has better customer service. As I am not the most adept with technology I contact them frequently and they are very responsive and immediate to try to set up trainings with me. They seem to be working hard to improve their media contacts and overall platform. M…
It's a somewhat simple solution compared to other offerings, which has been ideal for us at this stage. As we begin to ramp up PR we'll likely look for a more robust offering that allows for more measurement and data in general. Has suited us well while we were earlier stage
Ultimately all of these resources have pluses and minuses. Meltwater is relatively expensive for the service provided, but it does track and collect media hits that are missed in other similar platforms.
Meltwater is definitely a more versatile tool than Cision. Cision's main purpose is to search for media contacts and create media lists, which it does a really good job of. I'm very comfortable with Cision which is why I use it even though Meltwater has this feature in addition …
We decided that we would use Meltwater in addition to using Cision PR Software. While Cision PR Software is a valuable tool for researching and contacting journalists, it did not offer us the same ability to search for clippings in traditional and across social media. …
Cision didn't have the greatest technology media database either, but it was better than Meltwater. Overall, Cision provided better "presentation" tools (e.g., I could export a clip report or a media list in PDF that looked very professional). WIth Meltwater, I only get an ugly …