CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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Critical Mention
Score 6.1 out of 10
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Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
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Pricing
Cision Communications Cloud
Critical Mention
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Pricing Offerings
Cision Communications Cloud
Critical Mention
Free Trial
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No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
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Community Pulse
Cision Communications Cloud
Critical Mention
Considered Both Products
Cision Communications Cloud
Verified User
Strategist
Chose Cision Communications Cloud
Cision Communications Cloud* is more intuitive than Critical Mention. I think Zignal and Cision were fairly similar...
We looked into 10 different options and narrowed down based on price and fit. Critical Mention, Meltwater, and Cision (TrendKite)* were our final 3 options. Critical Mention was out after that because their price was identical to Meltwater and Cision, but we did not get a …
Critical Mention is good at organizing coverage, but it is more difficult to add our own coverage that was not grabbed by the algorithm. In Cision Communications Cloud (TrendKite)*, it is as easy as dropping a link and the platform grabs all relevant metrics, but on Critical …
Cision Communications Cloud combines all three of these but it is hard to just search broadcast or just search online, or just print. I always receive errors and it just constantly tries to refresh itself. Think the platform has a lot of data and a lot going on but it should be …
These other vendors are honestly terrible, based on my interactions with the platforms from 2014-2016, when we were in more of a "test" phase and hopping around from vendor to vendor. In almost all cases:
Cision's media database has the best interface and most accurate information. While we don't use its media monitoring platform, we will continue to rely on the media database for years to come until another tool rises to the occasion. Big shoes to fill for sure!
Each of the above platforms had strengths and weaknesses in their own right, but each one had one or more critical components that others did not (including good customer service). Cision Communications Cloud seems to have more of what I need in terms of measuring various …
Most of the tools we evaluated came with some kind of built-in dashboards, but none were are interactive or visually appealing as Cision's. Many of the tools offer what Cision does, but Cision just has a much easier user interface and drastically reduces the amount of steps it …
Both Cision and Meltwater are over price and undervalued in our opinion. They both cost more and provide less. If Critical Mention makes a few changes to their software and expands its online offer and social media tracking both of these software companies would be obsolete. …
I honestly do not know of any other alternatives to Critical Mention that I have personally used in a professional capacity. The only one that I am aware of is TYeye and from what I have heard about the platform from colleagues is that Critical Mention is a much better and …
I've used TVEyes in the past. I like it because it's easier to point out national media hits with their search options. You can also search for key words in a given time period.
I did not select Critical Mention, it was what was made available to me by my employer. Although I like Critical Mention, I prefer Cision because I'm more familiar with it.
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
The media tracking offers the ability to find relevant placements across the entire country.
The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
The ability to create tailored clips of each mention and quickly share them is unparalleled.
The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.