BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.
BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
$159
per month
Ninja Outreach
Score 8.4 out of 10
N/A
Ninja Outreach is a search engine optimization software solution offered by Ninja Outreach.
I have found Buzzsumo to be great regarding its social aspect (finding influencers, popular content and getting shares), but in order to reach out to influencers you need to use other tools.
Also, Buzzsumo can be used to find socially popular content but other tools might be …
Google Trends is amazing, but Busssumo gives you influencers. Trends will influence what you write. Buzzsumo influence who you write to. It is a difficult one to answer. Both are great, but I would happily pay for Buzzsumo.
The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
If your organization is well-developed and you really cannot do everything manually, Ninja Outreach comes to save the day and gives you high-quality records you can use for your campaigns. I would say it is a must-have for blogger outreach on a bigger scale. It also helps with link building and roundup posting.
The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuitestands out.