Microsoft's Azure Traffic Manager operates at the DNS layer to quickly and efficiently direct incoming DNS requests based on the routing method of your choice.
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Google Cloud DNS
Score 9.0 out of 10
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Google Cloud DNS is a managed DNS service, featuring a global network of anycast servers and touting reliability, availability, and performance.
Azure Traffic Manager is a great product, if you have multiple sites hosting similar services (Primary and DR), and you want to ensure that users are directed to the DR in case of a primary datacenter failure, [Azure] Traffic Manager does this very nicely. If you have a service hosted across multiple regions/datacenters and you want to balance the inbound load between the regions, [Azure] Traffic Manager does this very well, of course such scenario would require a database replication or something like Cosmos-DB in the backend [Azure Traffic Manager] is also well suited for inbound traffic with multiple IPs, you can fail-over traffic from one inbound IP to another based on its availability, or if you have multiple internet connections that you want to balance the load across, it does this pretty nicely too.
Google cloud is well suited to access and collaborate on documents where more than 2 people are required to contribute and in instances where feedback from individuals is captured on the document itself. If a team is working on an end of year report for funders, a few key members may need to finalise a report by offering suggestions that can be viewed and resolved by other team members. Housing documents on Google Cloud is the most appropriate platform I have ever used for tasks like these. If minimal collaboration needs engagement from just 2 individuals, it may be easier to simply email the information between each other, rather than using time to create a folder, ensure access control and upload the information to Google Cloud for collaborative input
Traffic View is a great feature, but doesn't work very well, sometimes it gets stuck and stops loading traffic view data
Automatic probing for endpoints sometimes gets stuck too, I would recommend a technique to test the endpoint in real time from Azure Portal
Traffic View heatmap is buggy and doesn't point correctly to locations
Traffic View portal doesn't show source countries (Shows coordinates) it would be much more helpful to have coordinates auto-translated to geolocations/countries
This is exceptionally simple to utilize in the event that you are as of now utilizing Google Cloud Services or you are important for the Google Ecosystem as of now. I accept this is likely the primary goal of Google Cloud DNS, to give a more complete set-up of devices to Google Cloud clients. Consequently, I would rate convenience a 9.
Amazon Route 53 Traffic Flow does what [Azure] Traffic Manager does, however, in Azure Configuration is separated between Azure DNS Zones (For DNS Zone Management) and [Azure] Traffic Manager for DNS Traffic Management and Load Balancing, Route 53 in a unified product for DNS Traffic Management using Traffic Flow and DNS Zone Management. Route 53 does a great job, however, we found it to be a little bit more complex to setup than [Azure] Traffic Manager, Setting up traffic manager is pretty easy even for the first time, and getting the best out of it is relatively simple.
Amazon Route 53 offers almost equal or slightly more features than Google Cloud DNS; we selected Google Cloud DNS because the rest of our projects use Google Cloud Platform.
Also, since AWS is a bigger service provider, their pricing is also higher; since Google Cloud DNS pricing is better, we went for it.