Microsoft offers Azure Service Bus as a reliable cloud messaging as a service (MaaS) and simple hybrid integration solution.
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Confluent
Score 7.3 out of 10
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Confluent Cloud is a cloud-native service for Apache Kafka used to connect and process data in real time with a fully managed data streaming platform. Confluent Platform is the self-managed version.
If you need a cloud-based service bus or a simple to use queue/topic/routing/pub-sub service, then Azure Service Bus is a very good choice at a reasonable price and performance. Typically on-premise we'd use RabbitMQ because it "just works", but if you're building a "cloud-first" application, then this is the one to go with. It's especially easy to integrate with if you're already embedded in the Microsoft ecosystem.
If you have a need to stream data, real time or segmented structured data then Confluent is a great platform to do so with. You won't run into packet transfer size limitations that other platforms have. Flexibility in on-prem, cloud, and managed cloud offerings makes it very flexible no matter how you choose to implement.
Acting as a basic queuing service it works very well.
One of the best parts is that Azure Service Bus can work over HTTPS which helps in strict firewall situations. There is a performance hit if you choose to use HTTPS.
The routing capabilities are quite good when using topics and subscriptions. You can apply filters using a pseudo-SQL-like language though the correlation filters are quick and easy options.
Costs are very reasonable at low-ish volumes. If you're processing 10's of millions of messages a month... it may be a different story.
The support from the Confluent platform is great and satisfying. We have been working with Confluent for more than a year now. They sent out resident architects to help us set up Confluent cluster on our cloud and help us troubleshoot problems we have encountered. Overall, it has been a great experience working with the Confluent Platform.
RabbitMQ is simple and awesome... but so is Azure Service Bus. Both accomplish the same thing but in different environments. If you're building a cloud-native application - especially one that is serverless by design - Azure Service Bus is the only real choice in Azure. It works well, it's performance, and it's reasonably priced in the Standard tier. From our testing, RMQ is more performant, but it's hard to compare service-based implementations vs RMQ installed on VMs.
For our use case it was very important that the technology we were working with fit into our Azure architecture, and met our data processing size requirements to stream data within certain SLAs. Confluent more than met our performance requirements and compared to the others scale options and cost to run it was more than financially viable as a platform solution to our global operations.