AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.
N/A
Zoho Survey
Score 9.5 out of 10
N/A
Zoho Surveys is a survey and form building platform with an intuitive interface able to build branched, logic-based surveys with collaborative capabilities.
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
Zoho Survey is everything you need in a survey platform. If you already have the Zoho One suite, it makes a complete replacement for Survey Monkey. I don't think anyone would need this app on a standalone basis, however, mainly because Zoho has a full suite of other apps you should be using on top of Survey.
NPS Surveys - Easy to access and use and branded for our company.
Analytics - AskNicely provides simple and robust analytics for identifying trends in data.
Workflows - AskNicely uniquely provides automated workflows in response to NPS results. This means teams like customer success and marketing can spend less time reacting and researching and more time working to create programs that drive more business and improve our customer experience.
Zoho Survey comes with a simple UI and the builder offers many different question types. Its strength may be in simpler or more basic surveys, but it is definitely intuitive enough to design a very in-depth survey. Publishing surveys is again a straightforward process and is easy to do.
The piping and logic features provide a better user experience for survey respondents, and are easy to configure within Zoho Survey. New features are always being added to Survey and the resources pages offer great detailed info on how to use the features of Zoho Survey.
The integration with other Zoho apps (Zoho CRM, Zoho Analytics, etc.) is a real strength. Zoho has ingeniously created an entire "operating system" for business that integrates all their apps so perfectly. For example, if you send a project survey to a contact you can view their response contextually within the CRM system. So basically, project managers can stay in the CRM and see all Zoho Survey responses from their customers.
We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons on each application. It is at least a very competitive match up, and I would hesitate to besmirch one tool over the other. SurveyMonkey users would benefit from giving AskNicely a once-over, though.
We went with Zoho Survey largely because we use other Zoho products. I did try SurveyMonkey and actually found it a little overwhelming in terms of how much customization you could do with it. Once back with Zoho Survey, having used other Zoho products, I was more comfortable with the way it worked (although Zoho's UI does have its quirks to get used to). Recommended for Zoho Users especially.