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Ambassador Referral Marketing Platform vs. GrowSurf

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ambassador

    Score7.5 out of 10
    Mid-Size Companies (51-1,000 employees)
    Ambassador is a referral marketing platform for teams to increase new customer acquisition, referrals and revenue by leveraging word-of-mouth. Ambassador automated enrolling, tracking, rewarding and managing customers, affiliates, influencers, partners and fans. Ambassador was acquired by Intrado (West Corporation) October 2018 and became an Intrado company, but then Ambassador was acquired by i2H in 2021, and is now currently available standalone, and supported by i2H.

    $99

    per month

    GrowSurf

    Score8.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    GrowSurf is referral program software that helps startups and growth-stage companies launch and manage customer referral, advocacy, and affiliate programs.

    $179

    per month per installation

    Pricing
    AmbassadorGrowSurf
    Editions & Modules
    Starter
    Starting at $300/mo.
    Annual commitment required.
    Professional
    Starting at $800/mo.
    Annual commitment required.
    Enterprise
    Starting at $1500/mo
    Annual commitment required.
    Startup
    $179
    per month
    Business
    $449
    per month
    Custom
    Contact Sales
    per year
    Offerings
    Pricing Offerings
    AmbassadorGrowSurf
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details"Enterprise" is a custom price that is determined according to a number of variables, including specific add-ons or custom work required.Up to a 30% discount for annual pricing.
    More Pricing Information
    Community Pulse
    AmbassadorGrowSurf
    Considered Both Products
    Ambassador Software
    No answer on this topic
    GrowSurf
    Chose GrowSurf
    I think they stack up well for the price point. I think Ambassador has beer UI than GrowSurf. I did not familiarize myself well enough with Ambassador to know it's faults or perks.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    7 Answers
    User Ratings
    AmbassadorGrowSurf
    Likelihood to Recommend
    9.0
    (1 ratings)
    8.2
    (8 ratings)
    Usability
    8.0
    (1 ratings)
    7.3
    (2 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AmbassadorGrowSurf
    Likelihood to Recommend
    Ambassador Software
    Should be used by organizations to promote business and bring in new customers, particularly the ones with a bigger customer base. It may or may not be used by small businesses as the data is not too much to store, however, I recommend using it anyway as it will save time and, in turn, let you do more for your business.
    Read full review
    GrowSurf
    For where our company is at, GrowSurf fit nicely into what we needed and wanted to spend. It allows us to have enough campaigns (currently) to support the needs of our company. Managing the system for payout has not been as easy as anticipated.
    Read full review
    Pros
    Ambassador Software
    • Refer new customers.
    • Automatically include the referral bonus.
    • Disperse the bonus within the required time without external help.
    Read full review
    GrowSurf
    • Partner and referral incentives are done well.
    • Tracking of all acquisition channels in the business.
    • Easy to set up and implement, very easy to use.
    Incentivized
    Read full review
    Cons
    Ambassador Software
    • Should have more detailed information.
    • Dashboard should be more specific.
    • Should have a mobile app.
    Read full review
    GrowSurf
    • A team dashboard will be a great feature to have with more levels of access.
    • Filter and parameters can be added into dashboard.
    • Template UI customization can be enhanced.
    Incentivized
    Read full review
    Usability
    Ambassador Software
    It is very user friendly, all options and features are easily accessible. Support material is readily available to help out with general queries or frequently asked questions. The software's customer-facing end does not require any special training or skills to use it to its full capacity. In short, it is easy and good looking.
    Read full review
    GrowSurf
    Setting up GrowSurf was a breeze! The user-friendly interface made it easy for our team to customize our referral page and integrate it seamlessly into our website
    Read full review
    Support Rating
    Ambassador Software
    I have not yet faced any issue while using the features of this service. But whenever I needed help with anything, I've gotten a satisfying response in terms of resolution and response time. I am sure I will get the same response when there is an issue that needs immediate attention.
    Read full review
    GrowSurf
    No answers on this topic
    Alternatives Considered
    Ambassador Software
    I have not used too much software for the said purpose, but in comparison to the ones I have used, this one seems to be the most user-friendly and intuitive to use. That's the whole idea when you are paying for software: to cut down on admin work and save time.
    Read full review
    GrowSurf
    We selected GrowSurf because of their pricing and ROI calculator present on their website today. It made the decision clear and easy for our finance and business stakeholders. Overall, the tool is great. It is easy to use, manage and train others on. It's a great starting point for someone new to digital marketing and it's a great arrow in the quiver for our most seasoned team members.
    Incentivized
    Read full review
    Return on Investment
    Ambassador Software
    • The ROI is good enough.
    • Less hassle to carry out tasks which in turn saves expenses.
    • Streamlines referral processes and record keeping.
    Read full review
    GrowSurf
    • Needs better customization and user friendly look/feel
    • Helped us grow and give customers a way to make money on spreading the word.
    Read full review
    ScreenShots

    Ambassador Screenshots

    Screenshot of A glimpse of the Ambassador dashboard.Screenshot of Stop suspicious referrers/affiliates in their tracks.Screenshot of Typsy's refer-a-friend widget, powered by Ambassador.Screenshot of Sunrun's custom referral portal allows their brand ambassadors to easily see stats such as commissions they've earned.Screenshot of Olark's Referral Program sign up page, powered by Ambassador.Screenshot of An example of a custom email Honeybook sends out when a referral is made.

    GrowSurf Screenshots

    Screenshot of how GrowSurf helps startups and growth-stage companies launch branded referral programs that turn word-of-mouth into a repeatable acquisition channel.Screenshot of how referral experiences can be embedded into an existing product or signup flow so teams can launch without rebuilding core user journeys.Screenshot of how GrowSurf supports white-labeled referral pages and participant experiences so programs can match the company brand and product design.Screenshot of where the platform gives teams a central place to track participants, manage rewards, and monitor referral activity across the program lifecycle.Screenshot of GrowSurf includes APIs, webhooks, integrations, and embeddable components for teams that need more customized referral workflows.