Ahrefs vs. Talkwalker by Hootsuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 9.1 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
Talkwalker by Hootsuite
Score 8.8 out of 10
N/A
Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.N/A
Pricing
AhrefsTalkwalker by Hootsuite
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
No answers on this topic
Offerings
Pricing Offerings
AhrefsTalkwalker by Hootsuite
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AhrefsTalkwalker by Hootsuite
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
7.8
71 Ratings
0% above category average
Talkwalker by Hootsuite
-
Ratings
Keyword analysis9.468 Ratings00 Ratings
Backlink management8.869 Ratings00 Ratings
SERP ranking tracking9.167 Ratings00 Ratings
Page grader6.061 Ratings00 Ratings
Competitive analysis9.169 Ratings00 Ratings
Site audit / diagnostics7.264 Ratings00 Ratings
Site recommendations5.360 Ratings00 Ratings
Task management7.232 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
7.7
62 Ratings
1% above category average
Talkwalker by Hootsuite
-
Ratings
Local SEO7.650 Ratings00 Ratings
Social SEO6.847 Ratings00 Ratings
Mobile SEO7.146 Ratings00 Ratings
Global SEO9.356 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
8.6
59 Ratings
2% above category average
Talkwalker by Hootsuite
-
Ratings
Multi-domain support8.956 Ratings00 Ratings
Integration with web analytics tools8.429 Ratings00 Ratings
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AhrefsTalkwalker by Hootsuite
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User Ratings
AhrefsTalkwalker by Hootsuite
Likelihood to Recommend
9.3
(76 ratings)
8.3
(13 ratings)
Likelihood to Renew
10.0
(5 ratings)
9.1
(1 ratings)
Usability
9.0
(4 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
8.8
(14 ratings)
8.0
(4 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
AhrefsTalkwalker by Hootsuite
Likelihood to Recommend
Ahrefs
Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
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Hootsuite
Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
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Pros
Ahrefs
  • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
  • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
  • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
  • It provides us the detailed keyword research with volume, CPC, and other information.
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Hootsuite
  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
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Cons
Ahrefs
  • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
  • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
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Hootsuite
  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
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Likelihood to Renew
Ahrefs
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
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Hootsuite
Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
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Usability
Ahrefs
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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Hootsuite
Despite all the functionalities available on the platform, I never felt overwhelmed or confused
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Performance
Ahrefs
No answers on this topic
Hootsuite
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
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Support Rating
Ahrefs
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
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Hootsuite
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
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Alternatives Considered
Ahrefs
Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
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Hootsuite
I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
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Return on Investment
Ahrefs
  • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
  • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
  • Aherfs Site Explorer has been helpful in identifying 404 error pages.
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Hootsuite
  • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
  • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
  • Using the paid version would help delve into even more insights for your business.
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ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings