Adobe Commerce delivers personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing…
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Magnolia
Score 9.3 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
Magnolia is a good solution where you have a very simple buying and checkout process and don't require the additional flexibility or additional functionality built on top of the framework.
Magnolia was the product of choice from the wider business group when it was implemented a number of years ago. In general, it stacks up fairly well against the other products, although there could be a slightly easier interface when creating pages. Workflows are one area which …
Features
Adobe Commerce
Magnolia
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Adobe Commerce
6.9
50 Ratings
12% below category average
Magnolia
-
Ratings
Product catalog & listings
8.349 Ratings
00 Ratings
Product management
8.049 Ratings
00 Ratings
Bulk product upload
6.642 Ratings
00 Ratings
Branding
6.445 Ratings
00 Ratings
Mobile storefront
6.047 Ratings
00 Ratings
Product variations
6.544 Ratings
00 Ratings
Website integration
7.244 Ratings
00 Ratings
Visual customization
7.049 Ratings
00 Ratings
CMS
6.347 Ratings
00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Adobe Commerce
6.7
47 Ratings
12% below category average
Magnolia
-
Ratings
Abandoned cart recovery
6.940 Ratings
00 Ratings
Checkout user experience
6.647 Ratings
00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Adobe Commerce
7.6
47 Ratings
9% below category average
Magnolia
-
Ratings
eCommerce security
7.647 Ratings
00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Adobe Commerce
6.9
46 Ratings
10% below category average
Magnolia
-
Ratings
Promotions & discounts
7.046 Ratings
00 Ratings
Personalized recommendations
6.638 Ratings
00 Ratings
SEO
7.040 Ratings
00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Adobe Commerce
7.6
49 Ratings
5% below category average
Magnolia
-
Ratings
Multi-site management
7.641 Ratings
00 Ratings
Order processing
7.948 Ratings
00 Ratings
Inventory management
7.747 Ratings
00 Ratings
Shipping
7.446 Ratings
00 Ratings
Custom functionality
7.648 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Commerce
-
Ratings
Magnolia
8.0
69 Ratings
3% below category average
Role-based user permissions
00 Ratings
8.069 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Commerce
-
Ratings
Magnolia
8.0
68 Ratings
3% above category average
API
00 Ratings
8.561 Ratings
Internationalization / multi-language
00 Ratings
7.661 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Commerce
-
Ratings
Magnolia
8.0
74 Ratings
3% above category average
WYSIWYG editor
00 Ratings
8.565 Ratings
Code quality / cleanliness
00 Ratings
8.465 Ratings
Admin section
00 Ratings
8.070 Ratings
Page templates
00 Ratings
8.972 Ratings
Library of website themes
00 Ratings
7.01 Ratings
Mobile optimization / responsive design
00 Ratings
8.563 Ratings
Publishing workflow
00 Ratings
7.573 Ratings
Form generator
00 Ratings
7.058 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Primarily B2C focused, I think that the B2B features are increasing but the core focus of the platform (and Magento) is really consumer-based. That said, if you are looking for the fastest time to market with minimal investment option then Adobe Commerce is likely not the option that 9 out of 10 people would opt for nowadays.
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
Speed of development - time to delivery from zero to MVP was excellent
Ease of use - the authoring experience is very easy to build and train
PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
Magento Commerce Cloud can be complicated to develop for. In our field, it has been a struggle at times to find qualified developers.
Our merchandising team sees performance issues from time to time. Updating a product and waiting for the change to clear the queue can take up to an hour in some situations.
Because of the incredible amount of features that Magento Commerce Cloud offers, training new employees to use Magento takes a long time.
The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
It has the best overall price point. It is super cheap and the connection between our ERP system is unmatched by any other Ecommerce sites we have talked with. We honestly can't get this level of complex customization without having to spend a fortune somewhere else. It is able to do everything we need it to do for the right price.
Being unable to store quotes for later was annoying. People called up expecting to pay there and then, and having to place them on hold whilst you added items to the basket and input all their customer information in was annoying for them and us, making us look unprofessional.
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
Magento Commerce was previously put into place and used right when I came onboard. We used it for quite some time, but ultimately the need for our company's specific customizations became too difficult to manage during core updates. We specifically needed a more specialized way of calculating shipping, connecting with our 3PL's inventory API, managing specialized discounts and codes, and even the way we showcased information on the product pages.
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Great for SEO. We have been able to build out a huge number of highly targeted pages on the site that have propelled our SEO to the next level
Magento plugs in with many third party tools including ERP's, CRM's, shipping tools. It is a core part of our tech stacks and has allowed us to improve our capabilities as a business.
Has enabled us to provide a best in class web experience for our customers. We are constantly expanding the capabilities of Magento and to improve sales and grow our business.
Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
The software is affordable with no compromises on capabilities and therefore it is gives us value for money.