Cision Communications Cloud: An Easy-To-Use and Helpful Solution for PR Measurement
Updated August 11, 2021
Cision Communications Cloud: An Easy-To-Use and Helpful Solution for PR Measurement
Score 9 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
I previously used Cision Communications Cloud (TrendKite)* for one of my clients at our agency. We used it to track and measure earned media mentions, along with analyzing where a lot of our coverage was coming from. From there, we would use that info to seek out new opportunities and conduct competitive analyses as to how we were stacking up against other products/companies in the space. It was also really nice to have the automatic reporting capabilities so we could download and export metrics to our client teams.
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Easy and attractive reporting capabilities.
- Intuitive platform, very user-friendly.
- Ability to measure results (like share of voice) that you couldn't do manually.
- Time efficiency - takes the manual labor out of a lot of measuring and searching for journalists.
- Hard to get your boolean/search query accurate.
- Slow customer support from the technical side (not from the Sales side).
- Media database is mostly updated, but not always
- Efficiency: Allows teams to save hours (and therefore $) that would otherwise be spent on manual tasks
- Collaboration with Client: Easy and helpful reporting that can be flipped over to client team for their internal uses
- LexisOne
While other companies like LexisNexis have cool and similar monitoring capabilities, we chose Cision Communications Cloud because we were already familiar with and active in the platform and the annual cost was significantly lower. However, LexisOne has some more advanced measurement capabilities (I believe... it's been a bit since I last spoke with them) such as foot traffic and geographical PR measurement, which could be appealing to some.
Do you think Cision Communications Cloud delivers good value for the price?
Yes
Are you happy with Cision Communications Cloud's feature set?
Yes
Did Cision Communications Cloud live up to sales and marketing promises?
Yes
Did implementation of Cision Communications Cloud go as expected?
Yes
Would you buy Cision Communications Cloud again?
Yes