Need an analytics person on staff to reap full value.
November 12, 2012
Need an analytics person on staff to reap full value.
Score 7 out of 10
Vetted Review
Verified User
Software Version
Radian6 (legacy)
Overall Satisfaction with Radian6
- Software is really powerful, but does require some staff members who have a passion for analytics who are able to analyze the data and figure out appropriate engagement strategies. The tool certainly supplied highly relevant data, but it requires someone with an analytics background to spend a considerable portion of their time figuring out what actions to take based on that data.
- Product has a great UI, and is quite flexible, but it is a bit overwhelming. We have only started to scratch the surface of what the platform actually does. There is a lot of functionality that we don’t even use yet.
- Even with the nonprofit discount, the software is still quite expensive and there are limits to the amount of data that we can pull into the system. Pricing plans have data ceilings based on the number of topic profiles and mentions we pull into the system. Exceeding those limits incurs quite a bit of extra cost. For example, we would love to monitor supporters of peer organizations, but it is too expensive for us to do that.
- We use Small Act Thrive for scheduling (and are interested in future functionality from Thrive allowing us to cross-reference social activity with our donor file). However, it would be nice if we could do everything in a single tool. I'm not actually sure if Radian6 allows for scheduling.
- The software does a fantastic job of letting us understand who are top social supporters are. It would be impossible to understand this without Radian6. We now know who shares our content and helps us grow virally. Knowing who these people are is crucial to the success of the organization. Our marketing team understands who among our supporters can help us grow, and which messages resonate the most.
Using Radian6
5 - • We have five logins. Mainly used by our social media manager and some members of the digital marketing team (to promote marketing campaigns)
• Usage varies a bit depending on the phases we are in. For example, during campaign execution and analysis, we use the tool daily. Otherwise we check metrics about once a week. We also use the tool heavily at month end for reporting and analysis.
• Usage varies a bit depending on the phases we are in. For example, during campaign execution and analysis, we use the tool daily. Otherwise we check metrics about once a week. We also use the tool heavily at month end for reporting and analysis.
- We use the tool mainly to monitor what is being said about us and to indentify who our top influencers are. We really want to know who is tweeting about our campaigns, sharing our content etc. Once we have identified top influencers, we reach out to them for engagement using other channels (email / blogs).
- In a nutshell, we use the tool to ID our brand promoters. The software definitely helps us to solve the problem we purchased it to solve. The only real problem is on our side. We do not have adequate resources to really analyze the data that Radian 6 returns and build appropriate communication and engagement strategies to better target these people. We simply don’t have enough people to really parse the data.
- We use a different tool for scheduling tweets / FB posts (Small Act Thrive).
Evaluating Radian6 and Competitors
Not sure. We switched from a different product some years ago.
Radian6 Implementation
Radian6 Training
- Online training
Radian6 Support
Using Radian6
Integrating Radian6
- Yes. We are working on integration with Adobe Site Catalyst (Omniture) so that we are doing more than simply tracking mentions but are able to pull web analytics data into Radian 6 so that we can see how much of the social media buzz we are tracking actually results in visits to our website or participation in webinars. We have not actually done this integration yet, but intend to do it using in-house resources.
Yes. Radian6 gave us a guide on how to achieve this and we will build the integration soon.
Relationship with Salesforce
As a nonprofit, we benefit from the 50% nonprofit discount.