Review for Optimizely Content Marketing Platform
May 08, 2024
Review for Optimizely Content Marketing Platform
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Content Marketing Platform
We have separated it from MKT Content and EX (Employee Experience) Content.
From the MKT side, there are social media posts, email designs, web page content, invitations, and printable promotional content.
From the EX side, there are social media and internal posts, printable promotional swag, and content.
The Optimizely Content Marketing Platform helps us address the workflow of people involved in each task, ensuring that everything produced is brand-aligned in text and art and approved by the people responsible for it.
I believe we produce between 10-30 items of stuff each week, and we mainly use the brief, and text editor for everything.
From the MKT side, there are social media posts, email designs, web page content, invitations, and printable promotional content.
From the EX side, there are social media and internal posts, printable promotional swag, and content.
The Optimizely Content Marketing Platform helps us address the workflow of people involved in each task, ensuring that everything produced is brand-aligned in text and art and approved by the people responsible for it.
I believe we produce between 10-30 items of stuff each week, and we mainly use the brief, and text editor for everything.
- Workflows are great, everyone on it can really see the produced content
- Calendar Plan, is really helpfull in scrums,
- Assignments lets us understand if someone is over assigned with stuff (specially in design), and let us realocate sources
- Library looks better now too
- Library. Eventhough it has improved a lot! There's still a need of having something similar to the planner list view of folders. That'll be extremly helpfull
- I used the AI Text provided by Optimizely Content Marketing Platform once or twice and it wasn't really good. We use Grammarly as it let us train the AI with our brand language, and is super easy to use.
- The conection with Social Media Platforms is not the best, and that's why we have deactivated that functionality and manually upload stuff to our social media. (LinkedIn-Twitter-Instagram- Glassdoor-TikTok)
- Content production increased (no numbers to offer) and also time to post has decresead (we are more efficent now)
- Consistent messaging and branding (our Social Media looks now brand aligned and smooth)
The Optimizely Content Marketing Platform has really helped us to increase our ability to create and produce content in a day-to-day basis in a much fast and efficient way. While also, leyting us have a better view of the things we need to prioritize and plan better ahead of time.
Do you think Optimizely Content Marketing Platform delivers good value for the price?
Not sure
Are you happy with Optimizely Content Marketing Platform's feature set?
Yes
Did Optimizely Content Marketing Platform live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Optimizely Content Marketing Platform go as expected?
I wasn't involved with the implementation phase
Would you buy Optimizely Content Marketing Platform again?
Yes