Great B2B Advertising Tool with Specific Targeting!
February 23, 2022
Great B2B Advertising Tool with Specific Targeting!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
LinkedIn Marketing Solutions was a great tool for our company to allow us to promote content to specific audiences. The platform is great when it comes down to targeting based on specific demographics such as job title, seniority, education, etc. Our campaign results had great conversion and were effective, however, advertising on this platform can be expensive.
- Audience Targeting/Demographic Selection
- Campaign Management/Reporting
- B2B Targeting
- Explanation of each field when setting up a campaign
- Costly advertising platform
- Filtering/Report Breakdown Options
- Specific Targeting
- Customized Reporting
- B2B Advertising
- Increased Brand Awareness
- Increased Website Traffic/Conversions
- Specific Audience Targeting/Getting Right in Front of Customers
- Meta for Business (formerly Facebook for Business)
Both platforms have great options for specific targeting which is a key determining factor for me when deciding where to advertising and how to best get in front of our desired audience. However, LinkedIn is expensive whereas Facebook is more cost effective. LinkedIn is great from a B2B advertising perspective, but Facebook is great from a cost and specific targeting perspective. Facebook allows you to target by geographic location which is a game changer and must for effective advertising campaigns!
Do you think LinkedIn Marketing Solutions delivers good value for the price?
Yes
Are you happy with LinkedIn Marketing Solutions's feature set?
Yes
Did LinkedIn Marketing Solutions live up to sales and marketing promises?
Yes
Did implementation of LinkedIn Marketing Solutions go as expected?
Yes
Would you buy LinkedIn Marketing Solutions again?
Yes