Overall Satisfaction with Iterable
Iterable is a great email tool, one of the more modern and flexible tools I've used. I've used Marketo, SFMC, Responsys, and HubSpot. Iterable is my favorite. It has a lot of features that provide options in workflows and segmentation. The UI and template generator is also excellent and meets our needs.
- Segmentation is robust and easy
- Workflows provide easy logic paths
- Email Template tool is robust
- Reporting can improve, it's limited at the moment
- Experimentation is slightly clunky
- Deliverability improved
- Email Rendering is consistent
- Dynamic elements easy to launch
Iterable's ability to combine various elements such as SMS, Push, and email, all in an automated and streamlined way, helps save us time and money while providing a unified customer experience.
A consistent hub with all contact information and historical touchpoints help us engage and retain our customers. Furthermore, not having to deal with different tools helps provide a holistic experience.
Do you think Iterable delivers good value for the price?
Yes
Are you happy with Iterable's feature set?
Yes
Did Iterable live up to sales and marketing promises?
Yes
Did implementation of Iterable go as expected?
Yes
Would you buy Iterable again?
Yes