Best translation of AI into Business Analytics
March 20, 2024
Best translation of AI into Business Analytics
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Analysis Studio
Overall Satisfaction with IBM Cognos Analytics
Being in the video production industry, we have a lot of bulky data relating to audience engagement of a video on a particular digital platform. IBM Cognos Analytics provides us AI driven data analytics which helps us identify which category of audience has engaged the most, and also helps us bucket the audiences into age groups, demographics, etc. It helps us extract useful information out of the bulky data that is scraped.
- Great dashboard
- Understands prompts reasonably well
- Amazing charts
- Decent speed
- Procedure to add data import file can be confusing at times
- UI feels outdated
- Increased client conversion by about 20%
- Effective marketing strategy for our clients
We regularly use plain English commands to generate a lot of data report, to categorise those reports and to derive business strategies through it.
The self-service capabilities also make the learning curve much smoother.
The best feature is its chart creation, which can create really appealing and to-the-point charts in seconds.
The self-service capabilities also make the learning curve much smoother.
The best feature is its chart creation, which can create really appealing and to-the-point charts in seconds.
We are a team of about 12 people who use this tool on a regular basis - ranging from management to junior data analyst. Its individual-level security controls help us assign specific roles and access to each user.
Do you think IBM Cognos Analytics delivers good value for the price?
Yes
Are you happy with IBM Cognos Analytics's feature set?
Yes
Did IBM Cognos Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of IBM Cognos Analytics go as expected?
Yes
Would you buy IBM Cognos Analytics again?
Yes