Positives and Negatives of Google Analytics
July 18, 2021
Positives and Negatives of Google Analytics
Score 10 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
We use Google Analytics to track goals and events. We have different domains that we need to track within the same account and each with different currencies. With [Google Analytics] we can use sophisticated cross-domain tracking to accurately measure conversions for each of our marketing channels and figure out what is working on what is not and revise our marketing dollars accordingly.
- You can figure out conversions rate for each of your marketing efforts
- You can review content engagement and see which piece of content your viewers like the best
- You can track the impact of mobile users to your online business
- Google Analytics can't guarantee that robot visits will not pollute your reports
- Google cannot track everything that happens on a web site
- Some of the tracking in not easy to implement and requires additional training
- Acquisition Insights (Source/Medium)
- Audience Demographics Insights
- Overall Traffic Dashboard
- Being able to decide which marketing channels have the best ROI
- See which pieces of content has the best engagement
- Analyze the overall traffic and export audiences to Google Ads
Google Analytics is really unique so it's hard to have competitors - especially when Google Analytics is free (unless you are part of a huge company so in the case you will need the Premium version). Other products like Semrush are good as third party tools and figure out the analytics of competitors.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes