Item: Google AdMob
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Google AdMob to provide ads for our Android and iOS apps. We wanted an ad mediation solution that was unobtrusive to, and respectful of our customers, but that would also provide us with a consistent revenue stream. Google AdMob has delivered that to us, and was easy to implement with its excellent, well documented APIs.

Pros and Cons

Good Ad Mediation
Fast Payments
Comprehensive Blocking Controls

Support for more platforms
Clearer guidance when ad serving is limited
Better customer support

Return on Investment

Revenue started coming in for free apps to help cover app costs.
Revenue consistently grew as our apps' userbase grew.
Ad limiting due to developer mistakes with test device configuration had a negative impact on revenue.

Key Insights

Do you think Google AdMob delivers good value for the price?

Yes

Are you happy with Google AdMob's feature set?

Yes

Did Google AdMob live up to sales and marketing promises?

Yes

Did implementation of Google AdMob go as expected?

Yes

Would you buy Google AdMob again?

Yes

Other Software Used

Android Studio, Firebase, Firebase Crashlytics

Likelihood to Recommend

Google AdMob is the best choice when you are new to monetizing your Android or iOS app. It is the simplest to integrate, and will provide ads that will not negatively impact your users, assuming you follow their guidelines, of course. Revenue from ads is steady and consistent, and although not earth shattering for small apps, is will consistently grow as your app's userbase grows.

Let your free app pay for itself!

Overall Satisfaction with Google AdMob