Great product for reaching your customers with mass email campaigns
Updated December 17, 2018
Great product for reaching your customers with mass email campaigns
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Emma
Emma is being used across the university by different departments. We use it to send email blasts & campaigns to various groups, i.e: students or faculty.
- Sending out mass emails to different groups in our case: student, staff, or faculty
- Segmenting user groups/contacts to send email campaigns to
- Track your email campaigns and know when someone has opened the email and which links in the campaign they click on
- Price: the subscription price is higher than competitors like MailChimp
- It's not freemium, they do not have a free version for individuals who want to use it for small volumes
- More templates to choose from
- Better management of contacts and uploading contacts and compaign groups
- Instead of using regular email to send out mass messages, Emma has saved time in sending out these type of emails
- Made us more efficient by giving us analytics on user activity once we send out mass messages
- Saves time when creating custom/branded email messages with the help of the templates Emma provides
Emma by Marigold Feature Ratings
Using Emma
200 - Various departments use Emma, from Admissions, to faculty to the Provost's Office
5 - Emma is such a simple tool that we do not support it, we offer it to our users and let them reach out directly yo Emma support. We only have a few admins to manage basic functions such as addition of users.
- Mass email communication to staff and students
- Tracking how many people opened emails sent from Emma
- Measuring and monitoring the analytics to find out what links recipients are clicking on the most.
- Writing articles based on data received from Emma i.e: popular clicks
- Connecting Emma with our Customer Support System - Zendesk. Creating tickets when people respond to emails sent from Emma
- Integrating Emma with our online form building tool: Formstack
- Possibly creating targeted email blasts
- Some how integrating it with our mobile app for mass communication