Overall Satisfaction with Conductor Searchlight
Conductor is our main tool for keyword tracking and measuring visibility. The tool is great for identifying keyword gaps on our client sites, completing comprehensive research and working towards an effective editorial calendar or content plan that helps us drive performance and close the gaps we identified. Additionally, we are further aided by Conductor's competitive Intelliscope tool which shows us what ground we need to cover where competitors already have a firm grasp.
- Measure Visibility
- Site Audits
- Competitive Analysis
- The interface is a little clunky
- Setting automatic reports to deliver to clients on a scheduled basis is valuable not only to the clients who like to be kept in the loop about their rankings on a biweekly basis but enables our team to focus on production and performance while Conductor gives us a hand with reporting.
The quantity and quality of Conductor's data are of the utmost necessity. Being aware of what SERP Google is showing for many keywords, whether it is a featured snippet, knowledge graph, image, etc. enables us to tactfully plan what content we optimize with those keywords. Additionally being able to track multiple subdomains really gives a good picture of your accounts SERP environment.
As I said earlier being acutely aware of your clients' keyword ecosystem is a necessity if you want to create valuable content for the reader and that will rank well. Conductor not only helps create this awareness but its on-page recommendations and content ideation features, Conductor facilitates our team's abilities to identify content gaps and fill them with valuable posts, articles, and landing pages.