Overall Satisfaction with Business Wire
I have used Business Wire to distribute news releases acrosss Florida about important company announcements. These distributions allows us to quickly disseminate important information to key audiences.
- User-friendly website - I always found that the Business Wire website was easy to navigate and I could find what I was looking for easily. This made setting up my distributions a breeze.
- In-depth reports available - the metrics and reports available about a distribution are available quickly and provide a great overview as well as great details.
- Lots of choices for distributions - this allows users to really get their news out to the right media outlets, whether by industry or geographic location.
- Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.
- Limited number of media outlets specifically in Florida.
- Increased news release distributions - Business Wire allows us to get our releases out quickly to a large number of media outlets.
- Analytics - Business Wire's timely analytics and reports are very helpful to share with colleagues and justify the cost of distributions.
I prefer PR Newswire over Business Wire. I’ve gotten more attentive customer service, better pricing and increased presence with my target media outlets.
Using Business Wire
Pros | Cons |
---|---|
Relatively simple Easy to use Technical support not required Well integrated Convenient Feel confident using Familiar | Slow to learn |
- News release submission
- Uploading multi-media content, including photos, logos and videos
- Analytics - reading the analytics and reports on distribution results.
- Determining total cost for a distribution - the system doesn't give you a total amount when you submit. You can calculate it yourself daily easily but don't see the official total from the company until the invoice is sent.