Overall Satisfaction with Basis DSP
The digital marketing department of BRAINTRUST uses Basis DSP for our display advertising buys, including standard display as well as video display and connected TV. Using the platform allows us to self-manage our digital campaigns.
- Offers great third-party targeting options
- User-friendly platform
- Easy to set up retargeting campaigns
- Tracks revenue and conversions in platform
- Conversion HTML pixels could be easier to set up revenue tracking on
- No using existing customer lists in the platform
- Doesn't accurately report in Google Analytics even with UTM codes
- Profitability of the digital marketing department has increased YOY
- Allows more control over display advertising
- Cuts costs of using outside vendors to run display campaigns
- Google Marketing Platform (formerly DoubleClick)
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.