Overall Satisfaction with AWeber
AWeber is being used for email communication in B2B and B2C. It includes behavior-based campaigns as well as monthly newsletters and ad-hoc campaigns. Overarchingly we use it to move consumers and customers down the funnel into conversion.
- List Management and segmentation
- Automation
- Sales Tracking or conversion tracking - okay but needs work
- Price compared to competitors
- Easy to implement across departments
- AUtomation and set up of rules
AWeber is exact in between of Eloqua and Mailchimp. It has more options and functionality then Mail chimp, but it is lighter (not as coding heavy) than Eloqua. This is a good fit if you are in the walk phase of your email strategy and have a database under 2MM