TrustRadius Insights
Zeotap is a versatile product that helps users solve a variety of business problems related to CRM data onboarding, audience model …
Overview
What is Zeotap?
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. The vendor aims to enable brands to build on a nucleus of first-party data to win new…
Recent Reviews
Leaving a review helps other professionals like you evaluate Customer Data Platforms (CDP)
Be the first one in your network to review Zeotap, and make your voice heard!
Get StartedPricing
N/A
Unavailable
What is Zeotap?
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. The vendor aims to enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base.…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
1 person also want pricing
Alternatives Pricing
What is Leadspace?
Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people's online presence to a vendor's unique ideal buyer profiles. Leadspace is used by inside sales teams for finding new prospects,…
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Product Details
- About
- Competitors
- Tech Details
What is Zeotap?
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. The vendor aims to enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Their independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.
The Zeotap platform is built to meet the highest enterprise data privacy and security standards, including GDPR, ISO 27001 and CSA STAR. The vendor states they serve top brands, agencies and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.
Zeotap Features
- Supported: CDP
- Supported: Identity Resolution
- Supported: Enterprise Data
Zeotap Video
In order to deliver unique marketing experiences, you'll need to have your customer data and consent on lock.
Zeotap Competitors
Zeotap Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colombia |
Comparisons
Compare with
Reviews
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Zeotap is a versatile product that helps users solve a variety of business problems related to CRM data onboarding, audience model building, and digital marketing campaigns. According to users, Zeotap has been instrumental in significantly increasing audience sizes for various projects, making some projects viable which were previously thought to be unfeasible.
One of the primary use cases of Zeotap is for 1st party customer profiling, segmentation, and amending bigger marketing strategies. The product also assists in data enrichment by allowing users to complement their own data DMP with Zeotap data to qualify and expand their database. Users have noted that Zeotap's transparency about data sources ensures clients can understand the value of what they're purchasing. Additionally, the availability of an ample and varied data offer coupled with fast and attentive support service allows users to reliably and consistently address their clients' needs with speed and precision.
Zeotap has also been found to be effective when it comes to improving main KPIs on programmatic campaigns by increasing the data lake with 1st and 3rd party enrichment. Users have expressed satisfaction with this feature as it helps them find the right target for a campaign, maximize the budget, and avoid wasting money in prospecting. The product has also helped better acquire new customers through deterministic lookalike audiences which have delivered great conversion results. Overall, Zeotap provides users with a detailed understanding of people and their market at a glance thanks to its amount of data and detailed information, making it a highly valuable solution in today's digital marketing landscape.
Clean and Intuitive UI: The platform's clean, intuitive, and easy-to-use interface has been praised by many users. It has helped them understand data easily and activate it across various platforms.
Strong Data Partnerships: Zeotap's strong data partnerships have impressed several reviewers, who appreciate the great variety of ad-destinations available on the platform. This makes it a complete solution for all current needs of marketers as well as for future digital advertising.
Agile Platform: Several users have appreciated Zeotap's agile platform that adapts quickly to the fast-changing AdTech and MarTech space. Marketers find this valuable in adding value to their current stack while requiring flexibility when needed.
Missing Activation Pillar: Several users have reported that Zeotap's Audience Insights Analytics is not an end-to-end solution yet because of the absence of the activation pillar.
Privacy Diligence Need Improvement: Some reviewers have pointed out that privacy diligence needs to be improved in Zeotap software.
Long Integration Process: The integration process in Zeotap can be quite long, according to several users who have used the software.
Users have made several recommendations based on their experiences with Zeotap. They highlight Zeotap's solid expertise in serving both global and local clients. Additionally, users recommend leveraging Zeotap's mobile app data, which provides valuable insights for targeting strategies. They also suggest using Zeotap for programmatic campaigns in the EU and USA markets. Users appreciate the quality of Zeotap's purchase intent audiences, as they effectively drive campaign results. Furthermore, users commend Zeotap's data enrichment and ID resolution solutions for their accuracy and effectiveness. Lastly, users believe that Zeotap is well-positioned for a cookie-less world, demonstrating their confidence in the platform's adaptability to changing industry needs.