Overview
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…
Tealium Customer Data Hub in Commerical Banking
Best enterprise tag management software!
Customize your implementation with Tealium Customer Data Hub
Useful Data Hub for Enterprise Solutions
Tealium Customer Data Hub an amazing Customer Data Hub (CDP)
Tealium Customer Data Hub.
Excellent value, ease of operations, fantastic support. What else do you want from a CDP??
Good CDP, easy to find technical documentation and good product and support team.
Satisfied Tealium Customer
Tealium Customer Data Hub - You Get What You Pay For - Worth Every Penny
Review
Brilliant Server Side Integration, Event Stream and Audience Stream.
Data collection powerful tool.
My review on TiQ and EventStream
How Tealium Customer Data Hub Differs From Its Competitors
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Rules-driven tag execution (12)9.090%
- Tag library (12)9.090%
- Tag variable mapping (12)8.080%
- Ease of writing custom tags (12)8.080%
Reviewer Pros & Cons
Pricing
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Tealium EventStream API Hub - Quick Overview and Demo
Tealium iQ Tag Management - Quick Overview and Demo
Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.
Features
Tag Management
Features related to tag management
- 9Tag library(12) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
- 8Tag variable mapping(12) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
- 8Ease of writing custom tags(12) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
- 9Rules-driven tag execution(12) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
- 4.5Tag performance monitoring(11) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
- 8.9Page load times(11) Ratings
The tag management software has helped improve page load speeds.
- 8Mobile app tagging(5) Ratings
The software can manage tags for mobile apps as well as websites.
- 9.9Library of JavaScript extensions(11) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Product Details
- About
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Tealium Customer Data Hub?
Tealium Customer Data Hub Features
- Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
- Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
- Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
- Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
- Supported: Tag Management - No-code tag management tools for client-side data collection
- Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
- Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
- Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making
Tealium Customer Data Hub Screenshots
Tealium Customer Data Hub Videos
Tealium Customer Data Hub Competitors
- Twilio Segment
- Salesforce CDP
- Adobe CDP
Tealium Customer Data Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Tealium Customer Data Hub Downloadables
Frequently Asked Questions
Tealium Customer Data Hub Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 5% |
Mid-Size Companies (51-500 employees) | 25% |
Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(191)Attribute Ratings
- 10Likelihood to Renew15 ratings
- 10Availability1 rating
- 10Performance3 ratings
- 9.6Usability11 ratings
- 9.2Support Rating39 ratings
- 8Online Training1 rating
- 10Implementation Rating2 ratings
- 10Configurability1 rating
- 10Product Scalability1 rating
- 10Ease of integration1 rating
- 10Vendor pre-sale1 rating
- 10Vendor post-sale1 rating
- 10Professional Services1 rating
- 8Contract Terms and Pricing Model1 rating
Reviews
(1-25 of 86)Tealium Customer Data Hub makes tag management a breeze.
- The Audience stream CDP the attributes and Profile stitching very good compare with other leading CDP specifically the Badges , creating of the segment as well very simple and efficient.
- Tealium Customer Data Hub does mainly nicely in supplying an unbroken connection among one-of-a-kind systems and systems, making an allowance for the integration and standardization of statistics resources.
- These qualities allow for easy integration with other marketing technologies, enhancing the overall effectiveness of campaigns.
- Although the platform is strong and efficient, new users may find the UI to be overwhelming and unclear at times. There is still space for development in Tealium Customer Data Hub's reporting features.
- Although the platform offers useful insights into the behavior of its audience, the reports' customization and depth might yet be enhanced.
- Tealium Customer Data Hub may, however, expand its offering even further and give marketers a more seamless and all-inclusive solution by addressing these areas for development.
Tealium Customer Data Hub in Commerical Banking
- Integrating real-time data collection via Tealium Customer Data Hub IQ tag manager and server-to-server integrations with back-end banking systems as well as 3rd parties.
- Ability to capture, store, and distribute data and events to downstream systems in real-time (sub-second).
- Tealium Customer Data Hub Collect's ability to convert client-side tagging to HTTPS server-side events for greater security, performance, and future-proofing solution for the demise of 3rd party cookies.
- Ability to easily store, retrieve, and use historical data on Tealium Customer Data Hub Visitor profiles beyond 90-day windows compared to other CDP vendors.
- B2B Data Management: B2B database capabilities are still a work in progress with limited to no support for Account Level profiles & Lead-to-Account Match.
- Campaign & Journey Orchestration: Does not have a journey orchestration UI to support campaign related capabilities such as Real-Time Messages, Multi-Step Campaigns, or Multi-Channel Campaigns.
Identity Partner Integrations: Has a number of OOTB integrations with identity partners including Acxiom, Merkle, Epsilon, and Neustar allowing for improved anonymous identity resolution capabilities for improved advertising campaign ROI.
Reporting & Analytics Capabilities: Tealium Customer Data Hub has an additional module that overlays on top of the CDP providing OOTB reporting & dashboarding capabilities based on data stored within the CDP.
Best enterprise tag management software!
- End to end management of our custom variables
- Integrate various systems together to understand customer needs
- Being less technical so business users can use it too
- Better predictive modeling capability
Customize your implementation with Tealium Customer Data Hub
- Customization of your implementation
- Transforming data values before sending to data tools
- Tag marketplace for marketing tags
- Version control for groups with multiple people working in the same profile at the same time
- Version control please
- Seriously.... version control
Useful Data Hub for Enterprise Solutions
- Supporting server-side tagging
- Integrating with a wide range of ad platforms and analytics platforms
- Compliance with data privacy and governance regulations
- More direct compatibility with Google products (i.e. what Google Tag Manager offers)
- Easier access to help resources
- Being able to search across multiple profiles
Tealium Customer Data Hub an amazing Customer Data Hub (CDP)
- Centralize and unify customer data
- Data sources from website, mobile apps, crm
- Integration with advanced marketing automation systems.
- Implementation phase is difficult
- Not an easy tool to use
- Depends heavily on third party systems
Tealium Customer Data Hub.
- Experimentation
- Segmentation
- Customer Journeys.
- Personalization
- Steep learning curve.
- Fairly complex.
- Tealium IQ tag manager isn't ideal.
Excellent value, ease of operations, fantastic support. What else do you want from a CDP??
- Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
- Security around the data is key and Tealium excels in this area.
- The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
- It is expensive when compared to other options, but you are going to get what you pay for.
- They have made strides in their customer service and support but I would still love just a little more. Overall, still very impressive.
- Predictive modeling is a little wonky
- Data collection.
- Audience creation.
- Good Connector Marketplace.
- The learning time can be a bit long for new team members.
- Complex data queries could be easier.
Satisfied Tealium Customer
- Plug & Play Vendor Tools
- Excellent Educational Resources
- Easily Adaptable
- Not ad-blocker friendly
- Attribution (which marketing channels are bringing us visitors and how do those channels contribute to conversions?)
- On-site activity (what do visitors do on our website, what do the search for, where do they navigate, how do they flow from entry to checkout?)
- Conversion Funnel (what happens from the entry page to the exit page?)
- UX/UI opportunities (What changes should we make to offer the best possible experience?)
- Content improvements (Can we identify opportunities to offer better content, better product descriptions, etc.?)
With Tealium, we can fully customize the type of data we collect, and we can test that the data looks good before we use it.
- Tealium is HIGHLY customizable. We changed systems which caused duplicate order numbers to pass to Adobe Analytics which were then promptly rejected. With Tealium, we were easily able to modify the order numbers with a leading alphanumeric character to solve the issue.
- EventStream makes it very easy to validate our data. Reporting from an affiliate seemed broken, so for the data we sent the affiliate, we sent the same data to a Google Doc to see that solve for the discrepancies we suspected.
- Tealium provides excellent support. We spent months trying to identify why there was a gap in our data. We could tell that some transactions were not included in our analytics. Our Tealium Customer Care Manager suggested that I open a ticket. A few hours later, they identified the issue recommended a solution.
- Tealium has pre-made tags for the most popular partners such as Google Analytics, Adobe Analytics, Facebook, and more. Those tags are easy to install, but often require customizations.
- Tealium Customer Data Hub is powerful, but it has a significant learning curve. Users with JavaScript experience, developers (with a solid understanding of browser Dev Tools), and technical minded people will learn it more quickly.
- Some of the documentation seems lacking. My biggest complaint is that the documentation may explain things, but often is missing clear examples. If I had some clear examples, I could possibly avoid opening tickets for tech support.
Review
- Team we work with is very responsive.
- It's got good documentation and once you get the hang of it, it's relatively easy to use.
- More built in functionality to support Adobe Analytics, so that we don't have to rely on custom code.
- Compared to other products like Adobe Launch or Google Tag Manager, this platform requires a bit of technical know how in terms of coding.
- Collecting all types of events.
- Server side integrations.
- It's a complex product and takes time to self-serve.
- Deep integration with GA4.
Data collection powerful tool.
- Tag management.
- Data quality.
- Data integration.
- GitHub deploy.
- Save as validations.
- Event stream live events limits.
My review on TiQ and EventStream
- Tracking mobile apps
- Leverage server-side tracking through EventStream
- Integration betweem products (TiQ - EventStream) is really awesome
- Ease of use. The tools do require some training.
- Debugging capabilities could be easier to leverage.
Less appropriate: small sized businesses might not be able to afford it, and even if they could, they would need to hire someone who knows how to use these tools.
The best tool to know about your audience
- Data validation
- Data collection
- Manage cookies
- Debug mode to publish
- Manage other environments
- Errors when code are incorrect at publishing version
Easy to use for data collection and transfer
- Good customer support, fast execution
- Extensive connectors and many ways to send data
- Easy to use interface
- Data viewing or querying.
- One needs to spend time to know the product as it does a lot
Tealium delivers
- Advanced interface allows to craft the exact solution for each tag that we want.
- Ability to create custom integrations or alter pre-built marketplace integrations
- Ability to integrate with SSO access
- Lacking strong support for concurrency and allowing multiple users make updates at the same time.
- Merging different code versions can be tricky,
- No concept of isolation or "spaces"
One Powerful Tool
- Data Collection and Standardization
- Audience Creation & Collection
- Event Management
- a bit of a learning curve but Tealium Customer Data Hub has great support and help resources.
Great Tagging Management Tool
- EventStream
- AuduenceStream
- IQ Tag Management
- IQ Tag Management
A great end-to-end solution built in-house by one provider, and supported by them too.
- Simplifies tag implementation and management process
- Offers support on as-needed basis
- Offers professional services for implementation projects
- End-to-end data solution architected by one provider (not a variety of purchased technologies)
- Ecosystem of knowledgeable implementers is smaller than for Google Tag Manager
- Vendor-provided tag scripts can be complicated to implement when a marketplace tag is unavailable
- TiQ doesn't provide detailed reporting on events and individual tags
- Big inventory of functions to customize the CDP as required
- Native connections to digital marketing vendors and CRMs
- Very knowledgeable support and helpful customer success team
- Requires time to learn the configuration process and maximize its potential
- Customer Profile( visitor Loook up)
- Deduplicate data
- Data integration
- Customer usage alarm report
- email alarm report when integration fails
- TealiumIQ makes web tagging user-friendly, with many out of the box templates that don't require coding
- EventStream is incredibly helpful in unifying our visitor data across various devices
- AudienceStream assists us with discovering new audiences that were previously untapped
- It was previously a bit of a struggle to figure out the correct JavaScript code to track video views, page scrolls, etc. and I've been hoping for a better solution from Tealium Customer Data Hub. Recently they provided a great new feature called iQ Events that helps us track these events without writing code
Tealium is a powerful tool for your arsenal
- Has a wide variety of capabilities to consume data from online/offline sources
- Has the ability to connect to critical marketing platforms
- Is highly customizable to company specific needs and constraints
- Complexity. Tealium is incredibly capable but can have a learning curve that can make it challenging for users that are not in the environment 24/7
- SSO integration was a bit challenging to orchestrate at the level of depth that was desired.
- Price. The platform is valuable, but can be expensive to socialize initially.