Excellent display advertising tool.
We use StackAdapt as an advertising channel for our clients to generate more awareness with their ideal audience. It primarily serves as a …
Overview
What is StackAdapt?
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.
Recent Reviews
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Reviewer Pros & Cons
- Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences t...
- Maybe I'm missing something, but I haven't seen anywhere on the platform that allows me to easily set up dynamic retargeting ads. I know it can be don...
Senior Digital Marketing Strategist
Trellis (Marketing and Advertising, 51-200 employees)
Product Details
- About
- Tech Details
What is StackAdapt?
StackAdapt offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics. The platform supports advertising campaign planning, execution, and analysis. Its contextual targeting enables the user to place ads next to content relevant to a reader of a website, to drive user engagement. Its Page Context AI and Keyword Rule Targeting in StackAdapt, helps users to identify where ads should appear across the web. The user builds a contextual strategy, input phrases and keywords, and StackAdapt will place ads on webpages with content that's relevant to the campaign.
Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.
Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.
StackAdapt Videos
Webinar - Mastering Data to Unlock Advanced Media-Buying Strategies
Programmatic and ABM for B2B Marketers [StackAdapt Webinar]
How Programmatic Powers Engaging Digital Out-of-Home Experiences [StackAdapt Webinar]
Transforming 1st-Party Data into Advertising Gold [StackAdapt Webinar]
StackAdapt Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(42)Attribute Ratings
Reviews
(1-19 of 19)Companies can't remove reviews or game the system. Here's why
May 30, 2024
Excellent display advertising tool.
We use StackAdapt as an advertising channel for our clients to generate more awareness with their ideal audience. It primarily serves as a top-of-funnel channel that we run along with other channels like Google and Meta ADS as a comprehensive marketing approach. It solves our need for a reliable display ADS platform with robust audience targeting capabilities, more control, and more trust that our ADS are placed on high-quality sites.
- Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
- Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
- It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ADS, and really fine-tune the targeting as you see what works and what doesn't.
- Maybe I'm missing something, but I haven't seen anywhere on the platform that allows me to easily set up dynamic retargeting ADS. I know it can be done, but it seems it requires support and help.
- An easier ad builder or something like a responsive display ad builder like Google would be useful. It is cumbersome to upload a bunch of different display ad sizes, and the creatives hub doesn't have any templates for regular static display ADS. They should incorporate the creative hub into the campaign setup.
- Generally, the CPM is pretty high across all ad types, but this is because of the quality of the network of sites manually vetted individually. So we don't get as many clicks and impressions as we could with the same budget on Google, so we have to make sure our ADS and targeting are near perfect.
We used StackAdapt at [...] for our campaigns targeting users. (... owns ....) We were not able to get good ROI on the prospecting campaigns, but we got good returns for the retargeting campaigns. The problem with the prospecting campaigns was that we had a very huge audience segment to target. We should have some more third-party audience segments to target by looking at our business Niche. We are currently working with [...] on some new campaigns and looking forward to seeing how those work out. One thing about StackAdapt that we love is the customer service. They are always very responsive on the support team and always willing to help out in a timely manner.
- Good returns for the retargeting campaigns
- [..] (A Canada rep) is great at communicating and helping us. She responds very quickly and effectively.
- StackAdapt has great customer service and support teams
- They are great at adapting to help new campaigns out perform old campaigns
- StackAdapt team is also very helpful in walking us through everything and fast at responding
- StackAdapt is very flexible with pricing and options and a great starter for small businesses
- We were not able to get good ROI on the prospecting campaigns because our audience was too large
- StackAdapt has a lot to learn which is very time consuming. However, on a positive note, the team does respond to support questions very quickly
- There is not a Geo-radius function so we do have to use Mapsly for that and they have many crashes
- Wish they could do more integrations but they are still growing
May 30, 2024
Give StackAdapt a Try!
Love this tool to help with our programmatic ad buys. It's easy to use and gets us around other platforms minimum. I love how I can look at different units in the platform to see what works best for my budget. The audience insight tools are also super helpful to ensure my clients spend smartly.
- Easy set up
- High inventory
- Low prices
- Wish i didn't have to wait for the reps to get back to us
- Wish self serve had more features
- Wish the costs could be even lower
In our e-commerce business, we use StackAdapt to address audience targeting, multi-channel advertising, campaign optimization, creative management, and attribution/reporting challenges. It helps with customer acquisition, retargeting, brand awareness, seasonal promotions, and product-specific campaigns, ensuring precise targeting, efficient management, and improved campaign performance across digital channels. It is a very versatile and cross functional tool.
- Customer acquiring
- Multi channel marketing
- Audience specific targeting
- User interface difficulties
- Requires more advanced reporting functionalities
- Improved ease of integration with other platforms
May 30, 2024
Not the best, but it gets the job done.
We use StackAdapt as our DSP, most commonly for running programmatic display, audio (podcasts and commercials), and connected TV (including on specialty channels like Hulu, Disney+, etc.). They are currently the only CTV and programmatic audio vendor that we use, and we use them as a managed service. We have a StackAdapt rep who sets up and maintains the campaigns for us, and we pull our own reporting on performance via an API connection.
- Affordable placements & ad delivery.
- Managed service means saved time for our agency.
- Reasonable service fee to use them for managed media services.
- There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
- Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
- The reporting UI is definitely clunky and unintuitive.
May 30, 2024
Ideal programmatic partner.
It offers a wide range of choices for audience targeting, including access to an extensive library of third-party audiences. The campaign setup is straightforward and well-organized, simplifying the creation and labeling of big accounts. Thanks to the targeted third-party audiences, targeting particular businesses and industries with constraints is much simpler.
The revenues and the quality of impressions have made learning a new platform well worth it.
- Get work done.
- Be adaptable.
- Team is easy to work with.
- It's challenging to determine which websites and other locations our adverts ran on.
- I'm not sure how the advertisements are affecting our total efforts.
StackAdapt is a versatile multi-channel advertising platform that allows us a lot of creative flexibility in our campaigns. We like the targeting options across all the channels and the ease of setting up and using the campaigns with advanced analytics/KPIs, so we need to see how our performance is.
- Good size advertising network.
- Good Audience Targeting on all channels.
- Good Analytics and KPIs.
- Dashboard UI could use some minor improvements.
- Need some more transparency of where Ad placements appear on.
- Need some additional tools to measure ROI better.
April 01, 2024
Great tool for Programmatic Advertising!!
We've been using StackAdapt for programmatic advertising of our B2B clients as well as for our own businesses. The 3rd party data it gives is remarkable, a perfect source to use those lists and target them in the programmatic advertising campaign. We're using many other 3rd party tools to extract user's info, but now with StackAdapt, it's even not required. It has made our data management team's work a lot easier.
- Programmatic Advertising
- Display advertising
- User's Data Management
- Ability to target by company industries
- Ability to target more of contextual targeting
February 08, 2021
Home grown and easy-to-implement programmatic platform
We use StackAdapt for our programmatic media buys for our clients and our own agency. It is used by our PPC team specifically. The level of audience targeting and Account Based Marketing allow us to target a highly specific audience group across many different ad inventory vendors.
- Audience definition.
- Audience size estimation.
- Programmatic media buys.
- Charges HST.
- Missing LinkedIn inventory.
- Responsive ads.
January 29, 2021
StackAdapt - A great tool for advertisers!
We use StackAdapt's self-serve platform on a daily basis to activate and manage digital advertising campaigns on behalf of many of our clients. As the leader of our media department, I've found that our Media Strategists tend to prefer the StackAdapt platform over others and have found it incredibly easy to navigate.
- Audience segmentation.
- Data segment selection.
- Campaign activation.
- Organizing data segments for quick access.
- Integration with internal billing tools.
- Additional measurement tools.
We utilize StackAdapt to target users for a health & beauty franchisee in order to drive local-level reservations at our clients' centers. We use it primarily for one client, thought we have tested a few others, and sent out RFPs for a few others. We chose StackAdapt as another DSP we used was not driving efficient results, and we knew there was a better "solution" out there.
- Outstanding customer service: quick to respond, great (proactive) recommendations and reporting.
- Fair pricing.
- Great response time to RFPs with great insights and opportunities.
- Some of the audience targets are a bit small, even for less than niche audiences/targets.
October 07, 2019
StackAdapt delivered on all their promises
We deployed StackAdapt as a test of native advertising in a B2B agency environment. Would native advertising drive more, less, or the same traffic as other paid advertising. We used it for our agency but have not deployed it for our clients.
- Their ad development tool is outstanding.
- They offer to help you create a super-detailed profile of your specific audience but their online tools for ratcheting down your audience are strong.
- Their customer support works hard for you.
- There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
- To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
- Budgeting.
March 29, 2019
Honesty is the best policy.
StackAdapt is being used by our digital department, a team of three. We utilize StackAdapt for all native campaigns pertaining to multiple verticals, ranging from E-commerce, non-profit, hospitality, education, and entertainment. The business problem it addresses is that it allows team member access to manage and optimize our native buys, providing the team full control of the campaign.
- It's user-friendly, as we can navigate well throughout the platform.
- The option to have custom segments built strengthens our targeting efforts.
- Support from the StackAdapt team is awesome.
- Dashboard and filter options. When you are running multiple campaigns it's challenging to pull the right analytics. Could potentially be a user error BUT I'd prefer it to be an easier process.
March 22, 2019
Slick, Easy-to-Use, Great Reps
We use it to run a variety of video campaigns with a number of different objectives. We've leveraged StackAdapt for awareness campaigns, generating a large pool of users to then retarget at a later date with more targeted content, as well as boosting content for clicks in hopes on driving on-page conversions for clients.
- Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
- Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
- Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
- I'd like to see easier grouped campaign reporting.
- Easy to find benchmarks and anticipated results. I love how LinkedIn's ad platform gives you examples of what to expect with your campaign. Having an easily accessible view of benchmarks and projected results would be great.
- Live mockups. Like Teads, I'd love to see shareable mockups of ads to share with stakeholders for approval.
We utilize StackAdapt to execute native advertising. The platform is seamless when it comes to building out creative directly into the platform that will dynamically insert into publisher sites.
- Creative building in the platform.
- Contextual targeting.
- Dynamic re-marketing.
- Behavioral and interest targeting.
- Bottom funnel marketing.
- Additional publishers.
March 19, 2019
Easy to Use Native Platform w/ Great Customer Service!
We use StackAdapt for running native ads. The customizable nature & in-platform photo resizing make it so the Digital Marketing team can handle everything without needing help from our Creative team.
- Easy to use.
- New services & capabilities offered regularly.
- Great customer service!
- More in-depth audience targeting.
- Ability to switch between image sizes when creating an ad.
- Users being able to remove topics in the custom audience segments without having to contact support.
March 18, 2019
StackAdapt: A Great Addition to Your Marketing Stack!
StackAdapt is used in our Digital Media department. We deploy it to traffic video and display assets to relevant audiences for our clients. It is a very accessible platform that makes scaling your media easy and efficient. We're very happy with the self-service nature of the platform and the full visibility we have into results.
- Scale. StackAdapt has access to many premium publishers and reaches a vast majority of our audiences.
- Efficiency. CPMs are great, affordable, and allow us the flexibility we need.
- Customer Service. The StackAdapt account management team is one of the best we've ever had the pleasure of dealing with. They are always eager to help.
- The interface can be a bit confusing.
March 18, 2019
Lots of Good Layers With StackAdapt
At our company, the media department uses StackAdapt across a number of our clients. We use their platform mainly for their native video placements, as well as the ability to run those on custom targets StackAdapt creates based on keywords and site lists we provide. We have also used it to retarget users who have watched at least 50% of one of our promoted videos.
- StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
- These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
- They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
- Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
- Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
- The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
October 05, 2018
StackAdapt: Great Service, Positive ROI, and Great Partner
StackAdapt is used by our entire organization. We use it for retargeting advertising for ourselves and for clients.
- Outstanding customer service - highly responsive.
- Open to customer innovation - we have submitted multiple feature suggestions and seen them implemented - even new lines of business.
- Simple to use interface - anyone comfortable with modern SaaS apps will have no problem using it.
- Lack of highly refined targeting for job titles and geographies
- No list-based retargeting
- No option to hit specific domains individually without jerryrigging it