Overview
What is OWOX?
OWOX is a business intelligence software offering from OWOX.
Pricing
Marketing Data Plan
$55
Reports & Attribution plan
$970
Start Plan
Free
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $55 per month
Product Demos
OWOX BI Products
OWOX BI. A marketing analytics platform
OWOX BI. A Personal Marketing Analyst
OWOX BI Data Upload Add-on
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is OWOX?
* Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture.
+150k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need.
OWOX's proprietary technology provides data collection, preparation, and enablement for brands from eCommerce, SaaS, Finance, and other niches across the US and EU.
OWOX Integrations
OWOX Competitors
OWOX Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews
Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
OWOX BI is a go-to marketing analytics tool for businesses to track, monitor, and analyze their various marketing channels. Users have reported that the software fully automates data processes and saves time on routine work. The software merges information from multiple channels, including CRM and call-tracking tools, allowing businesses to view all marketing KPIs on one dashboard.
Users have leveraged OWOX BI to identify bottlenecks in their sales funnel and understand the effectiveness of their marketing efforts. The software enables businesses to evaluate their marketing strategies, cut costs, and increase revenue by discovering profitable channels and preventing money losses while evaluating the accuracy of received data. Additionally, users can rely on OWOX BI for high-quality attribution and extensive reporting for calculating up to 12 different marketing KPIs such as ROAS, LTV, attribution, and CAC.
Those who use OWOX BI appreciate that it offers flexibility, allowing users to turn off and change tools without incurring unnecessary costs. They find it helpful as the software provides verified data and ad-hoc reports for better decision-making logic while empowering business users with hidden data insights. Overall, OWOX BI helps businesses organize the work with data from various sources, accurately draw a balance between costs and profits, improve LTV and conversions, evaluate user behavior per session via cohort analysis or segmentation analysis amongst other features to make right decisions to achieve their goals.
Flexibility: Users have praised OWOX for its flexibility in solving their data collection and analytics problems (mentioned by multiple users). They appreciate the software's ability to work seamlessly with data from multiple sources, eliminating manual work.
Customer Support: The customer support service of OWOX BI has been described as excellent by several reviewers. Users appreciated the quality and fast support provided by the team, who were able to give answers to any questions or queries.
Ease of Use: Many users found OWOX BI to be user-friendly and easy to use, with a simple and intuitive interface that doesn't require advanced computer science skills (mentioned multiple times). The product functionality was also described as rich, with seamless integration with all advertising and call-tracking services.
Longer integration process: Some users have found that the integration process is longer than expected, which could be challenging for newcomers.
Expensive pricing plans: The software's pricing plans are expensive, particularly for smaller companies, and some find the Basic plan to be limited.
Confusing interface: Some users have reported finding the interface confusing and not user-oriented, leading to difficulties in completing tasks quickly.
Users have made several common recommendations for OWOX BI based on their experiences. Firstly, they highly recommend the service, highlighting its excellent technical support and cooperative nature. Secondly, users suggest using OWOX BI to connect ad tools to GA, indicating its effectiveness in this regard. Lastly, users encourage others to check out OWOX BI, noting that if assistance is needed, the support team is readily available to help. Overall, users are satisfied with the cooperation and recommend implementing OWOX BI for collecting unsampled data.