Overview
What is DemandScience?
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
Feedback
DemandScience Activate review
Love the customer support and high quality leads
DemandScience a great tool for B2B Leadgen Leadscoring
Accountability and Customer Service sets DS apart from the pack
MY success manager is exceptional
Great reps and decent quality leads
When Demand for leads is high but the audience is niche - Go Demandscience
Trusted B2B Tech Vendor with good coverage across EMEA and Middle East
Laser Targeted Content Syndication Leads
This powerful intent engine really drives more lead generation.
Build pipeline with affordable leads
Quality leads to expand our email lists
Good for top of funnel lead building.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Audience profiling and targeting (17)8.383%
- Content performance analytics (14)7.676%
- Campaign optimization dashboard (10)6.969%
Reviewer Pros & Cons
Pricing
What is DemandScience?
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 8.3Audience profiling and targeting(17) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 7.6Content performance analytics(14) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 6.9Campaign optimization dashboard(10) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is DemandScience?
Boasting an audience of SMB and enterprise buyers, DemandScience provides a range of marketing solutions, encompassing:
- Content Syndication
- Data Solutions
- Account-Based Marketing
- Marketing Qualified Leads
- Data Driven Intent Marketing Network
DemandScience Features
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
DemandScience Videos
DemandScience Integrations
DemandScience Competitors
DemandScience Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States of America, United Kingdom and Canada |
Supported Languages | English |
DemandScience Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(130)Attribute Ratings
Reviews
(1-25 of 75)- targeting
- lead generation
- landing pages
- communication
- lead quality
- job transitions / internal handoffs
Feedback
- Client Relationship
- Turnaround times
- QA review (more for landing pages and email copies than leads itself)
DemandScience Activate review
- Account based marketing
- Listening to, and following feedback
- Avoid changing account managers so often
Love the customer support and high quality leads
Our rep at DemandScience is always on top of things and gets back to us very quickly when we make any request. He oftentimes gets back to me within an hour of reaching out to him. He is also proactive and comes to us with recommendations frequently. The recommendations are oftentimes unique and ahead of the curve of what we receive from other content syndication partners we work with. The CPLs are competitive with the offerings of other partners that we work with. Overall, I would recommend DemandScience because they are easy to work with, a proven successful partner after years of working with them, and because their offering is competitive, and because I feel like a valued customer to them.
- Quick to implement campaigns or changes
- Proactive with recommendations
- Keep CPLs quite competitive
- Provide incredible scale in whitespace
- Often, DemandScience pushes for contracts on their timing instead of moving with our timing.
Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.
DemandScience a great tool for B2B Leadgen Leadscoring
- Targeting
- Quality of leads
- Lead frequency from each account
- Uses of assets for content syndication
- Cost per Lead
- End to end lead nurturing
- Client / Customer Service
- Campaign SetUp and Delivery
- Accountability against targeting parameters and pacing goals
- Better Reporting Out
MY success manager is exceptional
- success management- amazing support
- quality- fantastic project management, tracking quality from beginning to end
- quick to respond- great communication
- More support for the success manager (Kitti manages the whole relationship from budget discussion through interpreting the brief to campaign delivery)
Great reps and decent quality leads
- Delivering quality leads in APAC
- Good support
- Seamless Integration with Client 's Martech
- Performance Insights
- Advanced Targeting
- Huge lead volumes within the target audience
- Fast turnover time
- Competitive CPL
- Volume of deliverables
- Bant Leads are a thing our clients would love to have
If you want high lead volumes and not too many lead partners within the media plan, you should reach out to Demandscience.
DS is strong when it comes to target account lists and fast in their reply as well as the internal setup.
- Client Service/ Account Management
- Flexible in terms of reporting and can provide more than one per week
- Prompt in turning around previews and other client deliverables
- Competitive pricing and good coverage across EMEA markets and Middle East
- Access to senior decision makers in the business
- They lagged behind target for one campaign
- Summary reports could be more detailed
Need to be careful about over promising which happened during one campaign and did not reflect well. It would be great if they could pass back intent insights on either a lead or account level
Laser Targeted Content Syndication Leads
- Provides opted in ICP Leads
- Automates lead delivery
- Detailed Reporting by persona and content
- Too much rotation on the sales/account management side
- Website where the content is hosted could be more advanced
- The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
- Delivery of leads was ahead of schedule.
- They set expectations, and then delivered what they said they would.
- The leads matched our criteria as agreed.
- Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
- For one product, the content syndication of ebooks, we have found the slightly more competitive cost per lead pricing that suits us for a similar product.
- The proposal deck / PowerPoint could be a little clearer.
- Understanding / Accessing the intent insights and how to access and use them could be clearer.
Build pipeline with affordable leads
- Great customer service
- High quality leads
- Seamless campaign experience
- There's nothing I can think of
Quality leads to expand our email lists
- Easily replaces leads if we don't think they were aligned enough to our ICP
- Fast responses/communication
- Understands our needs
- Leads directly uploaded to our CRM didn't work well for us — could be an error on our end
Good for top of funnel lead building.
- They are very organized at tracking the leads and presenting that to your team.
- They manage the landing page creation for your assets.
- They help train and understand how to manage the leads.
- Better lead flow to CRM.
- Setting expectations on nurture tracks and what sales need to do with leads.
- Landing page setup and the utilization of buying signals. A way to differentiate top, middle, and bottom-of-funnel leads.
Outstanding content syndication service
- Account management
- Demand Generation
- Lead Generation
- Campaign ideas
- Nothing, it's all good
In addition, they helped us integrating their platform with our own CRM, which makes it very easy for us to receive those leads automatically, with all the relevant information that we need.
Demand Science are also very flexible when it comes to adapting their campaigns to our targets. Some months we need more leads than others, and they are always happy to moderate their campaigns to adjust to our needs.
Amazing leads and even better service!
- Provide valid leads
- Competitive CPL rates
- Great service and prompt communication
- Providing any added value
- More insight into how leads are acquired
- A level of QA to ensure leads are valid
DemandScience for top of funnel contact engagement.
- Easy setup.
- Customer service.
- Top-of-funnel engagement.
- More nurturing options.
- Removing duplicates.
- More comprehensive solutions.
- Strategic thinking and campaign set-up
- End-to-end strategy and implementation support
- Consistent communication, reporting and updates
- Ensuring quality of leads and that none are incorrect email addresses or titles
- Communication between account and implementation teams is sometimes inconsistent, resulting in delays or mistakes
- Enhanced display advertising dashboard or further integration with CRM (pulling data/insights into CRM)
- Provides leads within the ICP and/or industries your indicate
- Quality is 70/80% accurate contacts which is pretty good in the industry
- Customer service is good, responsive and they keep you up to date with the good and the bad
- It would be good if they can provide, even if it would be a more expensive service where you genuinely know the leads served interacted with your content.
- Provide tier levels leads
- lead generation
- targeting new audiences
- content syndication
- integration with salesforce/marketo
DemandScience results in positive ROI
- Strong customer service relations. Particularly important with the number of solution providers there are in today's market
- Efficient, competitive rates to generate results
- Ability to support multiple strategic tactics that fit within campaign parameters to meet client's objectives
- Our experience with DemandScience has all been positive - no real areas for improvement
- We have had a client looking for highly qualified, BANT qualified, sales ready lead tactics - we haven't partnered with DS for these solutions so unsure how would perform in this area and of specific offerings
DemandScience would be less appropriate for awareness and branding plays
- Great Support
- Targeting and audience set up
- Lead quality
- Reporting
- Manual campaign set up
- Repetitive tasks needed to be performed
- No direct access to platform
- Communication of campaign success
- Timely delivery of leads
- Supply leads via excel rather than an online Vault platform
If you're looking to book quick sales meetings with the leads, then it requires more work.
Overall great!
Great Tool for Your Funnel
- Content Syndication
- Lead generation
- Database Enrichment
- Initial Campaign Setup