Overview
What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
Push for "Try before you buy" with this one
Fair and good
Efficient Channel for Social Coverage and Mentions.
Critical Mention delivers accurate and impressive tracking for Broadcast TV
Critical Mention Delivers
Good option for quick results
Critical Mention is expensive but gets the job done
The quickest, easiest and most intuitive platform for Media Monitoring
Critical Mention is the Solution You're Looking For!
Critical Mention Is Critical to Our Company
Worth the ROI
Critical Mention is critical for media monitoring
PMK*BNC Critical Mention Analysis
Critical Mention Review
Not your mother's DVR
Pricing
What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Muck Rack?
Muck Rack is a public relations offering from Sawhorse Media.
Product Demos
Critical Mention Demo 2022
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Critical Mention?
In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.
The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/
Critical Mention Video
Critical Mention Competitors
Critical Mention Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(30)Community Insights
- Business Problems Solved
- Recommendations
Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely on Critical Mention to monitor their brand's media mentions across various platforms, including TV, radio, print, and social media. This allows them to stay informed about their brand's reputation and track the impact of their marketing efforts. Users can also review competitors and other schools to see their mentions in the news, enabling them to gather insights and benchmark their performance.
Teams within organizations find great value in Critical Mention as it enables them to provide relevant television and radio clips to clients. They can easily measure coverage volume on specific topics, helping them gauge their media presence and track the success of their campaigns. By creating alerts based on keywords, users can save time and avoid the need for daily searches.
Critical Mention goes beyond monitoring by offering features for managing and analyzing specific interviews conducted on TV, radio, and online media outlets worldwide. Users can easily edit videos, assign tags and metadata, and analyze coverage through features like word clouds and graphs. The platform provides essential information such as audience numbers, air dates and times, and ad values, offering comprehensive insights into media coverage.
One of the standout features of Critical Mention is its ability to locate broadcast coverage that users wouldn't be able to view on their own. It captures segments from multiple outlets, saving users the effort of individually searching for coverage across different channels. This makes it an invaluable tool for organizations seeking to compile a comprehensive picture of their media mentions.
Furthermore, Critical Mention serves as a centralized location for all news clips, allowing users to store and edit clips to present to executives as a reflection of their media relations efforts. The platform facilitates the process of tracking and documenting media coverage for organizations and foundations. It is particularly useful for marketing departments looking to monitor media coverage, reputation, and compile reports for boards and leadership teams.
In addition to traditional media monitoring, Critical Mention also excels in monitoring social media presence across multiple platforms. This ensures that users have thorough coverage of mentions and can track their brand's visibility in the digital landscape. The platform is crucial for media monitoring, search, editing, and compiling functions in public relations.
Research departments find great value in Critical Mention as it allows them to capture and analyze interviews and television segments. The platform's features provide a user-friendly experience, making it easy to navigate and effectively utilize its capabilities. Reviewers have praised this software for streamlining order management processes and improving efficiency in fulfilling customer orders.
Overall, Critical Mention serves as a comprehensive solution for media monitoring, analysis, and management across various channels. It caters to the needs of organizations ranging from marketing departments monitoring media coverage to research teams analyzing interviews and television segments. With its user-friendly interface and powerful features, it has garnered positive feedback from users, reviewers, and customers alike.
Users recommend using Critical Mention for media monitoring and reporting needs. They suggest experimenting with the software to assess its suitability for specific requirements. Customers appreciate the excellent customer service provided by Critical Mention. Users advise undergoing training to fully utilize all the tools in Critical Mention. They find it valuable for media monitoring and consider it the top tool in terms of responsiveness and pricing flexibility. Users highly recommend taking advantage of the support offered by Critical Mention, finding it extremely beneficial for media monitoring. They suggest considering it as a strong and cost-effective option.
Attribute Ratings
Reviews
(1-16 of 16)Push for "Try before you buy" with this one
- Respond to questions.
- The media database was not as robust as our proprietary one, it contained a key journalist that had been dead for 3 years for example, others that retired or moved to other outlets. Its influencer list was dismal. Fortunately when I complained (which I did the first time I used it) they removed it from our subscription and did not charge us. They said we could add the updates or add our contacts - not sure why they thought someone would pay for a service and then give valuable information to the company that would then be shared with competitors. They removed it from our bill so that at least was positive.
- It only tracks hashtags across social media accounts that have been added to its system. Right from the beginning, just by running a hashtag search on IG, we could see missing posts. They said we could add all those in batches or manually one at a time which was work we were hoping to avoid with this subscription. Basically, it becomes a service that prepares nice-looking reports, not one that monitors mentions on public accounts.
- They should allow a trial demo period.
Efficient Channel for Social Coverage and Mentions.
- Gives us a chance to respond to comments on most of the social platforms.
- Works efficiently with Google for accurate analytical report.
- Extract contact details from the social sites for the company.
- Inadequate training options.
- Tiresome download of watermark.
- Exclude most of the local social media platforms.
Critical Mention Delivers
- Daily Alerts-Important so you don't necessarily have to log in to see all the mentions
- Immediate Alerts-Great when you need to know if/when someone is mentioned
- Monetary value-it is very helpful to have a dollar value attached to the earned media hits.
- Duplicate mentions-Would love to cut out the duplicate mentions that sometimes pop up.
- Phone App-Would love an app for phone
- Word Play-Sometimes using the word play feature is hard to use.
Good option for quick results
- Allows us to identify any negative or neutral comments and respond appropriately
- Integrates with Google to provide more accurate analytics
- Provides contact information when it is needed for media sources
- Clunky download of clips/watermarks
- Limited training options to make the best use
- Some media outlets, especially local ones, are not included (e.g., smaller radio networks)
- Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
- The ability to create tailored clips of each mention and quickly share them is unparalleled.
- The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
- The transcription is sometimes unreliable, which can make it a challenge to track mentions if you don't know exactly when/where they are.
Critical Mention Is Critical to Our Company
- Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
- I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
- Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.
- I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
- One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
- Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
Worth the ROI
- Pulling real-time metrics to support each piece of broadcast coverge
- Sharing organized reports of broadcast media coverage
- Providing playback opportunities for LIVE segments that aren't always accessible for viewing in the moment
- The reliance on closed captioning can sometimes cause issues when pulling reports
- There are sometimes complete captioning blackouts making it hard to find and "wordplay" segments accurately
PMK*BNC Critical Mention Analysis
- Critical mention is good at finding a large amount of broadcast clips on particular subjects and news cycles.
- The ability to search certain shows on stations has proven to be difficult at times and then you have to look up things by timestamp specifically.
- A feature that I tried to use and did not have any success in is with searching radio. I tried looking up something within the iHeartRadio network and was not successful.
- Transcription accuracy has been a problem in the past where I was unable to find certain clips and I've had to use a customer service rep for guidance.
Critical Mention Review
- Monitor media mentions and send alerts: it's great because I don't have to go in and search every day. I am set in the morning and afternoon with alerts.
- Online media reports: it's great because it helps me create my own personal reports in a format that my clients love.
- Customer service: our account team dedicated to us is amazing. There has never been a time that they let us down.
- Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
- 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
- Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.
Not your mother's DVR
- Provide a variety of download options to retain clips.
- Monitor web so daily search isn't mandatory.
- Organize media hits based on audience (local stations vs national stations).
- Different interface similar to TVEyes when using keyword search (find hits based on number of channels featured).
- More innovative way to create clips for clients such as a better interface when sharing clip links. A set time when clips will be available to client and to share with a password.
Easy to use, but a few changes would make it amazing
- The option to search by call sign and program name is very helpful.
- Overall, pinpointing a certain clip you need or clips from a certain area of Canada/US is easily facilitated by their search options.
- Clips load fast and are of good quality.
- It is extremely slow to delete clips that you've put into a report.
- Critical Mention often misspells words in its transcript making search terms hard to pinpoint and as a result, relevant clips are harder to find.
- Clips are often duplicated two or three times.
Critical Mention
- Critical Mention is very simple to navigate and operate. After signing up for an account, users are assigned a dedicated account manager and given a personalized tutorial that provides them with all the information they need to accomplish their tasks and maximize productivity.
- Various search options, from Boolean logic to caption keywords make the process of finding and sorting results both quick and easy.
- Compared to other vendors I've worked with, Critical Mention provides the best services when it comes to real-time monitoring, overall.
- When using Critical Mention for large scale projects with broad search criteria, it can be very difficult to catch duplicate mentions of your keywords within the same broadcast. This often requires a lot of time consuming hands-on work.
- It would be helpful if there were more independent stations monitored, other than the major affiliates.
- When stations are not captioned, it can be difficult to find clips without the use of keywords.
- While there have been major improvements made, there are still bugs within the search function that make certain tasks far more time consuming.
- Critical Mention's real-time alerting feature comes in handy and it great as it allows you to focus on other work while staying on top of various television segments.
- Critical Mention allows you to send video clips in a simple link. Using a application to shorten the web link is even more useful when sending to different people.
- The filters for search are extremely useful.
- The audio is sometimes unmatched from the video clips. Therefore headphones are a must with the program.
- Commercial breaks could be more distinct in the text.
Critical Mention Review
- Critical Mention allowed me to keep track of all of the pickup around specific stories that were being pitched for my client by scanning not only TV stations, but radio spots too.
- Critical Mention allowed my team to edit the clip down to show the specific segment, down to the second, of when the client was mentioned.
- Critical Mention offered a transcript along with the clip as a starting point, since most times it did need to be edited.
- Within the three years of using Critical Mention, the platform changed multiple times which was hard to keep up with as the changes were drastically different and not always user-friendly.
- The transcript that Critical Mention offers with the clip is only a starting point as it has a lot of mistakes within in.
- There was often a big delay from when the clip aired on TV to when it was available on Critical Mention.
Critical Mention Review
- Has an extensive list of outlets
- Easy to find contacts
- Great for coverage pulling
- Updated database
- Cision does pull all coverage. Usually I need to go and do an extensive google search
Critical Mention - great product!
- Critical Mention is phenomenal for what it's known for (media monitoring).
- Critical Mention is easy to figure out, streamlines the process of tracking and organizing your company or organization's coverage.
- Critical mention is relatively easy to figure out.
- Critical Mention should allow searches to go further back than 30 days.
Although our foundation is not in the news every day, because we advocate for and market the Youth ChalleNGe Program, we need to know when every single program is being covered - it helps us track our progress.