Overview
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
"Act-On is an easy-to-use automation tool that can handle many tasks."
Powerful professional tools for marketing creation and automation
Determine the marketing idea with significant experience
Our team loves Act-On!
one woman show
Act-On review
Very flexible Automation tool - great customer support.
Easy Automation at a Great Price!
Act-On is User-Friendly for Marketers
We like ACT but it is for smaller companies
Act-On is a powerful information delivery platform
All in one marketing automation tool.
Act-On tries its best, you get your money's worth, but it's not truly the best out there.
Good tool for someone ready to take the next step with email marketing
A great marketing tool
Awards
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Popular Features
- WYSIWYG email editor (112)8.181%
- List management (111)8.181%
- Standard reports (112)8.181%
- Email deliverability reporting (112)8.181%
Pricing
Professional
$900
Enterprise
$2,000
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Act-On Software Demo
Act On! Software Demo
Act-On Software and Touchtown: Personalization and the Buyer’s Journey
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(112) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.1Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.2Ability to test dynamic content(92) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.1A/B testing(95) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.2Mobile optimization(103) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(112) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(111) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.1Triggered drip sequences(87) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.1Lead nurturing automation(104) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.1Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(102) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.1Automated sales alerts and tasks(95) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.8Calendaring(8) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(76) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.1Social sharing and campaigns(69) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(63) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.1Dashboards(109) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(112) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(84) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.1API(67) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.1Role-based workflow & approvals(71) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.1Customizability(89) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(65) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with Microsoft Dynamics CRM(36) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.1Integration with SugarCRM(29) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Act-On?
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
Act-On Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Email Marketing
- Supported: Lead Scoring
- Supported: Website Visitor Tracking
- Supported: Automated Programs (Trigger & Drip Campaigns)
- Supported: Social Publishing
- Supported: Reporting & Analytics
- Supported: SEO
- Supported: Forms
- Supported: Events & Webinars
Act-On Screenshots
Act-On Integrations
- GoTo Meeting
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- Webex Meetings
- BrightInfo
- DialogTech
- GoTo Webinar
- Oktopost
- ON24
- SnapApp (discontinued)
- Vidyard
- Litmus
- Sugar Sell (SugarCRM)
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Microsoft Dynamics 365
- PowerDialer for Salesforce
- from XANT (formerly InsideSales.com)
- Go To Meeting / WebEx
Act-On Competitors
Act-On Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Available Internationally |
Supported Languages | English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew |
Frequently Asked Questions
Act-On Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 29% |
Mid-Size Companies (51-500 employees) | 67% |
Enterprises (more than 500 employees) | 4% |
Comparisons
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Reviews and Ratings
(407)Community Insights
- Pros
- Cons
- Recommendations
Intuitive User Interface: Users have found Act-On's user interface to be intuitive and easy to use, allowing them to complete tasks quickly. Several reviewers expressed this sentiment, highlighting the platform's user-friendly design that requires minimal training.
Flexible and Catering to Different Skill Levels: Act-On has been praised for its flexibility and ability to cater to users with different skill levels. Multiple reviewers commented on how the platform can accommodate both simple and complex campaigns, making it accessible for novice users while also providing advanced features for experienced marketers.
Robust List and Contact Management Capabilities: Act-On's robust list and contact management capabilities have been appreciated by users, enabling seamless communication within the platform. Many reviewers mentioned this as a positive aspect of Act-On, emphasizing its effectiveness in managing contacts and facilitating targeted marketing efforts.
Unintuitive and Confusing User Interface: Multiple users have expressed frustration with Act-On's user interface, finding it to be unintuitive, confusing, and difficult to navigate. Some reviewers mentioned difficulties in finding certain features and abilities, resulting in a time-intensive process.
Limited Customization Options: Several users have mentioned limitations in Act-On's customization options. Specifically, the form builder is considered somewhat difficult to use, with limited CSS customization available, requiring manual updates on every single form. Additionally, the landing page creator lacks flexibility in terms of design and layout.
Performance Issues: Users have reported experiencing slow and laggy performance when using Act-On. Edits often fail to save or are lost if left idle for a few minutes. These issues can significantly impact productivity and frustrate users trying to complete their tasks efficiently.
Users highly recommend Act-On for its ease of use and configurability, praising its resources, innovation, and accessibility. They suggest utilizing the available tools and resources provided by Act-On, such as training video courses, help documentation, and customer service. Users also appreciate Act-On's user-friendly interface and easy accessibility to information and tools.
Another common recommendation is to leverage Act-On's capabilities for email marketing. Users advise properly segmenting email lists and testing email blasts before sending. They find Act-On to be an excellent platform for personalization, targeting specific users, analytics, and automation.
Lastly, users recommend taking advantage of Act-On's support and return on investment. They suggest getting a demo, attending training sessions, and trying Act-On for a month or two to fully experience its benefits. Users find Act-On affordable and praise its fast interface for managing customer relations effectively.
In summary, the most common recommendations from users are to make full use of Act-On's resources and tools, leverage its capabilities for email marketing, and take advantage of the support and training provided to maximize the return on investment.
Attribute Ratings
- 8.9Likelihood to Renew112 ratings
- 9.1Availability14 ratings
- 8.2Performance13 ratings
- 9.1Usability32 ratings
- 7.3Support Rating39 ratings
- 9.3Online Training16 ratings
- 8.7In-Person Training4 ratings
- 8.6Implementation Rating22 ratings
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 6.4Ease of integration2 ratings
- 9.1Vendor pre-sale2 ratings
- 8.2Vendor post-sale2 ratings
- 8.4Email Marketing2 ratings
- 8.4Lead Management2 ratings
- 8.8Reporting & Analytics2 ratings
- 8.8CRM Integration2 ratings
Reviews
(1-25 of 219)- The templates are easy to use and set up campaigns.
- It's simple to use, and the email editor features a drag-and-drop interface.
- It's easy to set up a drip campaign or a series of scheduled emails.
- It has the flexibility of having a variety of scheduling options and the use of user experience automation.
- A more straightforward UI and faster loading times are needed.
- User direct communication within the platform would be fantastic.
- There are a few areas where the functionality could be improved.
- Act-On is very useful for creating, managing, and sending effective marketing campaigns.
- The use of landing pages has attracted many potential customers.
- The reporting function is integrated and is easy to access and understand.
- The landing page allows you to customize the page for any activity or reason you need.
- Its reporting helps to understand audience engagement.
- This is a program that meets all requirements, our performance has no problems, and all results are positive.
- Establishes a simple but very decisive way of how to perform specialized marketing work.
- It includes the monitoring of advertising networks or account management on digital platforms and social networks.
- The support is solid; it takes all the suggestions and doubts I have regarding the software.
- It would be great if they could improve the interface a bit more.
- They will add internal guides so that I don't have to contact support all the time.
Our team loves Act-On!
- The automation builder is extremely easy to use. Mapping out the customer journey is so important when planning behavioral-based campaigns. With Act-Ons user friendly UX, it's simple to create.
- Their customer support is outstanding! Via chat, through email, or with our Account Rep, Act-On goes above and beyond to ensure my problems get addressed and fixed quickly.
- Forms are incredibly easy to create and embed into our landing pages and website.
- Their customer service chat feature would be helpful to be available during all working hours from west coast to east coast.
one woman show
- Scheduling
- Analytics
- Usability
- Auto response emails do not work properly
- Auto response analytics do not work properly
- Media inserts have a lag
Act-On review
- Representatives are responsive to customer needs.
- Act-On continuously works on improving their system - using customer feedback to help them know where to focus.
- Technicians are friendly and responsive.
- I would like to see a way to schedule a single email to multiple groups at different dates & times by accessing the email just once, instead of programming a new email every time.
- I would like to see easier features with mapping hyperlinks - where you could use your mouse to draw out areas to link to a url.
Very flexible Automation tool - great customer support.
- Email and Landing Pages, great feature set. Flexible for different skill level users. Easy integration to CRM.
- Robust list and contact management allowing complete communication cycle to take place in one place.
- Solid lead scoring platform and follow up tools.
- Social Media tool needs development.
Easy Automation at a Great Price!
- Act-On excels with its Salesforce integration. We haven't had any issues and it's always in sync.
- Easy automation. It's really easy to set up workflows and the smart logic just makes sense.
- One of my favorite features is the ability to change links and images after an email has been sent. For example, if you have the wrong link after the email has been sent it's easy to go into Act-On, change the link, and Act-On will automatically create a redirect.
- The database is a mess. Currently, there is no way to search the database for an individuals profile. You have to go into the list you think the individual resides in and do a search. This causes a lot of wasted time if you are using multiple lists.
- RSS feed is lacking. Certain design limitations make the RSS to email feature pointless. It looks like it was designed in the early 2000s.
- My biggest complaint is that the software is buggy. Sometimes the email won't be sent out in time.
Act-On is User-Friendly for Marketers
- User-friendly interface.
- A reliable and good place to house ample assets.
- Lets salespeople and marketers connect to generate a better lead gen process.
- Social media connections are lacking.
- The form submission process can be hokey.
- Customer service support to fix issues that need to be resolved ASAP are not always available.
We like ACT but it is for smaller companies
- Sort by select fields
- Edit templates to view clients info
- Ease to see other users notes
- Slow
- Outdated
- Hard to sort with multiple topics
- Page View tracking - to see where website visitors are going.
- Email campaign stats - to track who is receiving, opening, and clicking through.
- Automated programs - to manage lists, send reports and analyze behavior.
- I wish there was integration with more 3rd party CRMs.
- Pricing is significant.
All in one marketing automation tool.
- Powerful SEM and email marketing tools are its biggest advantage. Automated program templates are easy to use.
- The consumer analytics feature is really good and the dashboard is super cool and intuitive. Drag and drop blocks are super easy which also allows you to add images and edit texts.
- Open API feature adds a lot of value to Act-on.
- Adaptive scoring is intelligent enough in scoring the leads.
- They can work on the pricing, a bit expensive compared to other tools.
- Small learning curve, which will be fine over a period of time.
Act-On tries its best, you get your money's worth, but it's not truly the best out there.
- I liked their functionality for creating landing pages and forms. They looked nice, had plenty of options, and were easy to embed in websites.
- Creating email campaigns was easy and effective through Act-On. With A/B testing, automated campaigns, and sleek design, it felt very professional.
- It connected well with Salesforce, provided we had matching contact criteria. It was fast and easy to sync up.
- The automation function within webinars was always efficient and convenient. They synced with GoToWebinar as well as Salesforce to make for a smooth invitation / follow-up / attendee tracking process every time.
- The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
- The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
- There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
- Easy to use. The UX is simple and you can easily navigate the program.
- Marketing automation.
- Customer service/help has been amazing with all of our questions.
- Our server went out several times when we were in the renewal period.
- Lead scoring constantly broke.
- It's not as robust as other competitors.
A great marketing tool
- Score leads
- Showing lead activity
- Sending emails
- It's not too visually appealing to use.
- I wish it had more sales functionality.
- Lead scoring.
- Automated email programs.
- Landing pages.
- Form creation.
- Reporting is not as robust/user-friendly as it could be.
- UX has been continually expanded, so there is a mix of old and new features that could use some polishing and regrouping.
Act-On is used by our sales and marketing teams.
- Account Based Management ABM.
- Marketing Automation.
- Email Marketing.
- Customer Service.
- Text messaging capability.
We have three marketing users, with our Digital Marketing Manager being the primary user. Act-On helps us stay in touch with people who want to hear from us and efficiently manage those who don't. It helps us keep our Lead database clean by allowing us to remove people from our CRM who do not productively interact with us. It also helps us consolidate a variety of outbound marketing activities in one platform.
- Embedded website forms and automated emails when forms are filled.
- Reporting on results in high-level graphical formats with the option to drill down to individual records.
- To serve as a portal to store prospect data until it is qualified to move to our CRM.
- The social distributions didn't render well, so we don't use Act-On for social media marketing. Instead, we distribute directly from each platform.
- The webinar integration with Webex did not work well, so we do webinars outside of Act-On, using Zoom.
- We have always had deliverability issues with Act-On, with people in our database who want to get our emails and those who do not.
- More robust insights than other MAPs.
- Customer Service always on point.
- A better drip overall.
- Price. Act-On is a FANTASTIC transition from Mailchimp and the like, however, the price is a real jump. I did successfully transition a few freelance clients into users but the price didn't sit well at this early in the game. Maybe consider leveraging a super-entry-tier?
- Good integration with Webex for webinars. We're able to schedule webinar events, schedule invitation emails + reminder emails, and launch and conduct webinars all through the program. It's very easy to set up, manage, and use.
- Users can set up solid email marketing campaigns with workflows, identify hot/warm leads, and push to Salesforce with the integration.
- Customer support is responsive and easy to work with, and their Act-On Academy is a comprehensive resource for learning about the platform.
- The automated email programs could be more intuitive to set up and manage.
- I find their landing page templates lackluster. We've opted not to use them because we couldn't get them to look the way we wanted them to.
- We had some trouble with list cleanliness and getting stuck in spam folders, with our opens decreasing and bounce rates increasing. Even after hiring Act-On to consult and help us clean up our lists, the same problems persisted.
Act-On has great service!
- Has easy to use email automation features.
- Great list management.
- Templated email options.
- Good customer service/support.
- Could be a lot cheaper.
- Allow for more contacts at a better rate.
- More integrations with outside systems.
- Act-On gives us flexibility to create high quality emails because we have the ability to import images and create links to websites or PDFs to increase agent engagement.
- Act-On has a great survey tool that allows me to create survey so that I can quickly gather information from our customer base for our business needs. The data is delivered in spreadsheet format so it can be easily analyzed.
- Act-On gives me the ability to create landing pages, which I can link our agents to more information with by an email. We have the same flexibility to create high-end landing pages.
- Act-On has great engagement reporting of our email sends. I look forward to reviewing the reports with my internal customers to show how the emails have performed from an open and click standpoint.
- I think Act-On could have a better folder system for marketing lists.
- I think Act-On could offer a faster way to clean up lists and images. Right now you have to remove one at a time.
- Act-On could make it easier to pull in personalized data to an email from an extension list. It is a two-step process right now.
- Folder structure for list management and marketing assets/campaigns are easy to use. It was easy to keep things organized.
- Email testing was accurate and straightforward.
- Existing templates to build landing page and emails from were responsive out of the box.
- Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
- The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
- Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
Act-On is Time Efficiency
- Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
- The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
- The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
- They can greatly improve how you are able to place photos in emails. The current way is very archaic and takes a long time to navigate to find your photo. Once your photo is in the email, you cannot crop or adjust the size. This should be upgraded.
- The A/B testing or dynamic emails needs to be worked on. You can not currently test emails before placing them in a series to go to contacts, the testing route is long and usually ends up in frustration. There needs to be a way to test dynamic emails so that you can ensure success before sending.
Act-On, perfect for any size business!
- Very intuitive, easy to use. You don't need a strong coding background to be able to set emails up.
- The ability to set-up long or short forms and add them to a landing page.
- Extremely helpful and timely support staff available 24/7.
- You can't mass delete images.
- Their reporting as a whole is lacking.
- You can't edit the code/font behind the calendar widget.