Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.4 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Microsoft BI (MSBI)
Score 8.9 out of 10
N/A
Microsoft BI is a business intelligence product used for data analysis and generating reports on server-based data. It features unlimited data analysis capacity with its reporting engine, SQL Server Reporting Services alongside ETL, master data management, and data cleansing.
$14
per month per user
QlikView
Score 8.1 out of 10
N/A
QlikView® is Qlik®’s original BI offering designed primarily for shared business intelligence reports and data visualizations. It offers guided exploration and discovery, collaborative analytics for sharing insight, and agile development and deployment.N/A
Pricing
LookerMicrosoft BI (MSBI)QlikView
Editions & Modules
No answers on this topic
Power BI Pro
$14
per month per user
Power BI Premium
$24
per month per user
QlikView
Custom
per user
Offerings
Pricing Offerings
LookerMicrosoft BI (MSBI)QlikView
Free Trial
YesNoYes
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeRequiredNo setup feeOptional
Additional DetailsMust contact sales team for pricing.On an perpetual license basis, based on server plus number of users. Contact vendor for pricing.
More Pricing Information
Community Pulse
LookerMicrosoft BI (MSBI)QlikView
Considered Multiple Products
Looker
Chose Looker
Looker was easier to use, better integration with non-standard datastores, such as Prestodb, and Snowflake, and BigTable. Ease of manageability. Creation of reports faster and easier compared to QlikView. Tableau has better heat maps, however, Looker has better drill down in …
Chose Looker
Looker is a free and easier analytics and dashboard tool. It provides enough data and features to get things done and analyze marketing data. The other tools have more advanced features and are more suited for other things besides marketing.
Chose Looker
Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of …
Chose Looker
Looker is web based app and much easier to use.¨ON the othe hand Power BI offers robust integration with Microsoft products (like Azure, SQL Server, and Excel) and a wide range of other data sources. Power BI's ability to seamlessly connect and import data from these sources is …
Chose Looker
Looker provides really excellent customer service in comparison to other similar products. The sharing aspect of Looker is also a big plus, which allows multiple users to access the data at the same time. We have also found it to stand out among competitors with its dashboard …
Chose Looker
Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still …
Chose Looker
I think working on Looker could be hard, but in performance, it can easily overtake Wave and Zoho Reports. The flexibility of the system and it being super fast makes Looker a standalone from other similar software.
Microsoft BI (MSBI)
Chose Microsoft BI (MSBI)
MSBI for my company is a like using a car that has a good balance of features, is easy to use, has good support, and works well with other things or requirement you may have.
We specifically chose it because it is one of the promising platform whose support team will never let …
Chose Microsoft BI (MSBI)
Unlike Oracle Business Intelligence Cloud Service (OBICS), Microsoft BI offers a good range of visualisation options. However, it falls behind in terms of data management capabilities. If your requirements are more data intensive and less reporting intensive, then Microsoft BI …
Chose Microsoft BI (MSBI)
Specific data displays are some of the strongest aspects of Microsoft BI when compared to alternate programs. It also does a superior job in compatibility with many programs, especially those from Microsoft. Since my company primarily uses Office 365 and other Microsoft …
Chose Microsoft BI (MSBI)
The software stacks [well] because it has more graphics resolution and the colors are fresh and actualized. On the other hand, there is the Microsoft family software and this is an advantage. Microsoft has a lot of users around the world and it's like everyone knows how to do …
Chose Microsoft BI (MSBI)
One of the main reasons Microsoft BI was chosen by our company is because it is a reliable program. We tried different programs in the past (and currently also use other ones for certain reporting and analysis needs) but Microsoft BI was the least buggy out of our top choices.
Chose Microsoft BI (MSBI)
Looking at the visualization portion of BI, there are three types of tools.
  1. Programming packages. Free and powerful, they let you make any diagram, at the cost of difficulty of use.
  2. Specialist software like Tableau and Microsoft BI. This is the best choice in most cases due to …
QlikView
Chose QlikView
I was forced into QV by QuickBooks -- I did not have the opportunity to evaluate it specifically against other packages.
I have, however, seen Microsoft BI and BIRST --- both of which seem much more expensive (and perhaps complex) than QlikView. But I'm conjecturing a bit here.
Features
LookerMicrosoft BI (MSBI)QlikView
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
7.6
133 Ratings
7% below category average
Microsoft BI (MSBI)
9.5
50 Ratings
15% above category average
QlikView
8.4
68 Ratings
3% above category average
Pixel Perfect reports6.7109 Ratings9.543 Ratings8.050 Ratings
Customizable dashboards8.4132 Ratings9.450 Ratings9.366 Ratings
Report Formatting Templates7.6114 Ratings9.548 Ratings8.060 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
7.1
131 Ratings
12% below category average
Microsoft BI (MSBI)
9.6
50 Ratings
18% above category average
QlikView
8.1
67 Ratings
1% above category average
Drill-down analysis6.8127 Ratings9.545 Ratings8.466 Ratings
Formatting capabilities6.9129 Ratings9.450 Ratings7.667 Ratings
Integration with R or other statistical packages6.155 Ratings9.939 Ratings8.336 Ratings
Report sharing and collaboration8.8130 Ratings9.550 Ratings8.362 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.1
127 Ratings
2% below category average
Microsoft BI (MSBI)
9.6
49 Ratings
15% above category average
QlikView
8.6
62 Ratings
4% above category average
Publish to Web7.8105 Ratings9.545 Ratings8.049 Ratings
Publish to PDF8.2112 Ratings9.545 Ratings9.056 Ratings
Report Versioning7.983 Ratings9.541 Ratings7.542 Ratings
Report Delivery Scheduling8.5109 Ratings9.544 Ratings10.048 Ratings
Delivery to Remote Servers00 Ratings9.924 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.6
127 Ratings
19% below category average
Microsoft BI (MSBI)
9.6
49 Ratings
18% above category average
QlikView
7.4
58 Ratings
8% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.7123 Ratings9.548 Ratings7.955 Ratings
Location Analytics / Geographic Visualization7.5109 Ratings9.545 Ratings7.546 Ratings
Predictive Analytics4.66 Ratings9.942 Ratings6.85 Ratings
Pattern Recognition and Data Mining00 Ratings9.53 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
7.5
127 Ratings
12% below category average
Microsoft BI (MSBI)
9.5
50 Ratings
11% above category average
QlikView
7.0
60 Ratings
19% below category average
Multi-User Support (named login)7.8119 Ratings9.547 Ratings8.159 Ratings
Role-Based Security Model7.3104 Ratings9.544 Ratings5.855 Ratings
Multiple Access Permission Levels (Create, Read, Delete)7.4121 Ratings9.547 Ratings6.155 Ratings
Report-Level Access Control7.459 Ratings9.53 Ratings8.13 Ratings
Single Sign-On (SSO)00 Ratings9.529 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.4
94 Ratings
36% below category average
Microsoft BI (MSBI)
8.8
39 Ratings
13% above category average
QlikView
8.0
47 Ratings
3% above category average
Responsive Design for Web Access5.690 Ratings8.936 Ratings8.044 Ratings
Mobile Application5.01 Ratings8.027 Ratings9.028 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.084 Ratings10.036 Ratings8.038 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker
-
Ratings
Microsoft BI (MSBI)
9.4
22 Ratings
19% above category average
QlikView
-
Ratings
REST API00 Ratings9.919 Ratings00 Ratings
Javascript API00 Ratings9.919 Ratings00 Ratings
iFrames00 Ratings9.918 Ratings00 Ratings
Java API00 Ratings9.917 Ratings00 Ratings
Themeable User Interface (UI)00 Ratings9.519 Ratings00 Ratings
Customizable Platform (Open Source)00 Ratings6.918 Ratings00 Ratings
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LookerMicrosoft BI (MSBI)QlikView
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Score 8.7 out of 10
Medium-sized Companies
Reveal
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Score 10.0 out of 10
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Score 10.0 out of 10
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Score 10.0 out of 10
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Score 9.5 out of 10
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User Ratings
LookerMicrosoft BI (MSBI)QlikView
Likelihood to Recommend
8.3
(132 ratings)
9.9
(73 ratings)
7.7
(88 ratings)
Likelihood to Renew
9.3
(8 ratings)
8.0
(25 ratings)
8.8
(29 ratings)
Usability
8.8
(12 ratings)
10.0
(15 ratings)
8.0
(15 ratings)
Availability
10.0
(1 ratings)
9.5
(2 ratings)
9.8
(4 ratings)
Performance
6.0
(1 ratings)
7.0
(2 ratings)
8.6
(4 ratings)
Support Rating
8.8
(14 ratings)
8.9
(15 ratings)
3.3
(15 ratings)
In-Person Training
-
(0 ratings)
6.9
(3 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
8.5
(2 ratings)
8.0
(3 ratings)
Implementation Rating
10.0
(1 ratings)
9.6
(7 ratings)
7.4
(13 ratings)
Configurability
10.0
(1 ratings)
10.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
8.9
(2 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
LookerMicrosoft BI (MSBI)QlikView
Likelihood to Recommend
Google
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
Read full review
Microsoft
Microsoft BI is well suited for Stream analytics, easy data integration, report creation and UI/UX designs (limited but what all available are great ones) Microsoft BI may be less appropriate for handling huge number of datasets and difficult queries. It may also be difficult for a company with heavy data.
Read full review
Qlik
Sales data validations have helped manage our justifications in the past, especially with regard to new product development and new business introduction. It has also been helpful in identifying trends with business impact and direction specific to quarter and monthly sales from ERP data as well as decisions to purchase equipment of staffing based on run rates and product demand.
One thing that can get out of hand is data output - if you aren't careful in your query, you may be overloaded with data dumps and drown in the amount of info you have to filter through. This is a user caution, not a comment on the software itself.
Read full review
Pros
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
Read full review
Microsoft
  • Comparatively easy to use compared to other data analytics solutions, collaborating with other colleagues on data work is simple.
  • Using Visual Studio for database, ETL, reporting, and analytics development save time and money.
  • Transfer of data from one application to another via Excel and comparison of data attributes between applications
  • Dashboard functionality, as well as Python support, are available, allowing you to add additional charts and graphs.
Read full review
Qlik
  • QlikView has a simple, relational data model that's REALLY fast. Filtering and changing data is dead simple results are almost immediately available.
  • The free version of Qlikview is almost completely featured, so you roll a pro-level product out to an entire department for really cheap.
  • QlikView is really flexible--if you can imagine it, you can build it.
Read full review
Cons
Google
  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
Read full review
Microsoft
  • The race to perfect gathering of Non-Traditional datasets is on-going; with Microsoft arguably not the leader of the pack in this category.
  • Licensing options for PowerBI visualizations may be a factor. I.e. if you need to implement B2C PowerBI visualizations, the cost is considerably high especially for startups.
  • Some clients are still resistant putting their data on the cloud, which restricts lots of functionality to Power BI.
Read full review
Qlik
  • We found that QlikView can be a bit slow in supporting some forms of encryption. It is web-based and we needed to upgrade all of our server to not support the older SSL and TLS 1 protocols, only support TLS 1.2 and TLS 1.3. However, QlikView could not run with TLS 1.2 and TLS 1.3. We had to wait over six months to get a version that would handle the newer TLS versions.
  • There are so many options with QlikView that you can get lost when developing a visualization. There are still items I have not yet figured out, such as labeling a graph with the name of a selected detail item.
  • QlikView works by pulling the data it is going to use for visualization into its database. I am a security reviewer and I need to make certain that PII and PHI is not pulled by QlikView for a visualization, otherwise this could become a reportable indecent.
Read full review
Likelihood to Renew
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
Read full review
Microsoft
Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
Read full review
Qlik
Ease of use, ability to load from pretty much any data source. today I created an application that loaded time sheets from excel that are not in a table format. With Qlik's "enable transformation steps" I was able to automate loads of multiple spreadsheets and multiple tabs easily. Could not do that with any other tool.
Read full review
Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
Read full review
Microsoft
The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
Read full review
Qlik
QlikView is very easy to implement. The installation is very straight forward. QlikView has several different data connectors that can connect to different data sources very smoothly. The user interface to build the reports is very easy to understand. This helps to have a smaller learning curve. Something very helpful is that QlikView is a browser application for the end users. So, you don't need to install any applications on the user's computer.
Read full review
Reliability and Availability
Google
No objections
Read full review
Microsoft
The product has been reliable.
Read full review
Qlik
We have not had any downtime issues with the product nor uncovered any significant bugs
Read full review
Performance
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
Read full review
Microsoft
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
Read full review
Qlik
It is not a SAAS product.
Read full review
Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
Read full review
Microsoft
While support from Microsoft isn't necessarily always best of breed, you're also not paying the price for premium support that you would on other platforms. The strength of the stack is in the ecosystem that surrounds it. In contrast to other products, there are hundreds, even thousands of bloggers that post daily as well as vibrant user communities that surround the tool. I've had much better luck finding help with SQL Server related issues than I have with any other product, but that help doesn't always come directly from Microsoft.
Read full review
Qlik
My experience with the Qlik support team has been somewhat limited, but every interaction I have had with them has been very professional and I received a response quickly. Typically if there is a technical issue, our IT team will follow up. My inquiries are specific to product functionality, and Qlik has been very helpful in clarifying any questions I might have.
Read full review
In-Person Training
Google
No answers on this topic
Microsoft
This training was more directed toward what the product was capable of rather than actual programming.
Read full review
Qlik
My team attended, but I cannot myself rate, but I think it was good as they've successfully launched a training program at our company themselves for users. It was 3-4 day training.
Read full review
Online Training
Google
No answers on this topic
Microsoft
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
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Qlik
Training was as expected. The demo environments tend to be more fully featured that our own environment, but the training was clear and well delivered.
Read full review
Implementation Rating
Google
Very satisfied, easy to implement
Read full review
Microsoft
We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
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Qlik
"Implementation" can mean a few things... so I'm not sure that this is the answer you want.... but here it goes: To me, implementation means: "Is the user interface intuitive and can I produce meaningful reports with ease?" On that score, I'd say YES. The amount of training required was minimal and the results were powerful. The desktop implementation is a simple, "blank" interface just waiting for your creativity. The pre-populated templates give you a reasonable start to any project -- and a good set of objects to "play around with" if you're just getting started. Finally, note that the "implementation" I used was baked into QuickBooks 2016 Enterprise -- called "Advanced Reporting"..... That integration makes it ultra useful and simple.
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Alternatives Considered
Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
Read full review
Microsoft
We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
Read full review
Qlik
The only other vendor product that I have worked with that provides a similar experience to Qlikview is Tableau. I would recommend Tableau if your use case is to build a fixed dashboard. You can share reports for free without needing to buy additional licenses. I would recommend Qlikview if your users are looking for a more interactive experience. They can create new objects to represent the data which can't be accomplished as easily in Tableau
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Contract Terms and Pricing Model
Google
Perfect price to performance
Read full review
Microsoft
No answers on this topic
Qlik
No answers on this topic
Return on Investment
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
Read full review
Microsoft
  • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
  • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
Read full review
Qlik
  • You can use the free desktop version to do a lot of reporting and analysis work more quickly so the ROI is huge
  • QlikView is great at finding outliers such as data entry errors
  • QlikView is great at helping you quickly discover new insights about your business that can prompt you to take action that can immediately affect your cash flow.
Read full review
ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

QlikView Screenshots

Screenshot of QlikView Sales DashboardScreenshot of QlikView on all devicesScreenshot of QlikView using mobile touch screen