INFUSE vs. Wishpond Propel IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
INFUSE
Score 8.3 out of 10
N/A
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A
Wishpond Propel IQ
Score 1.4 out of 10
N/A
Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…
$69
per month
Pricing
INFUSEWishpond Propel IQ
Editions & Modules
No answers on this topic
Basic
$69
per month
Pro
$119
per month
Growth
$199
per month
Offerings
Pricing Offerings
INFUSEWishpond Propel IQ
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsINFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.Yearly plans are 36% off.
More Pricing Information
Community Pulse
INFUSEWishpond Propel IQ
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
INFUSEWishpond Propel IQ
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
INFUSE
-
Ratings
Wishpond Propel IQ
1.4
10 Ratings
138% below category average
WYSIWYG email editor00 Ratings1.17 Ratings
Dynamic content00 Ratings1.09 Ratings
Ability to test dynamic content00 Ratings1.19 Ratings
Landing pages00 Ratings1.28 Ratings
A/B testing00 Ratings1.110 Ratings
Mobile optimization00 Ratings1.19 Ratings
Email deliverability reporting00 Ratings2.48 Ratings
List management00 Ratings2.310 Ratings
Triggered drip sequences00 Ratings1.19 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
INFUSE
-
Ratings
Wishpond Propel IQ
1.1
10 Ratings
147% below category average
Lead nurturing automation00 Ratings1.19 Ratings
Lead scoring and grading00 Ratings1.110 Ratings
Data quality management00 Ratings1.18 Ratings
Automated sales alerts and tasks00 Ratings1.07 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
INFUSE
-
Ratings
Wishpond Propel IQ
1.3
9 Ratings
139% below category average
Social sharing and campaigns00 Ratings1.39 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
INFUSE
-
Ratings
Wishpond Propel IQ
2.2
9 Ratings
107% below category average
Standard reports00 Ratings2.29 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
INFUSE
-
Ratings
Wishpond Propel IQ
1.1
9 Ratings
146% below category average
API00 Ratings1.27 Ratings
Role-based workflow & approvals00 Ratings1.26 Ratings
Customizability00 Ratings1.18 Ratings
Integration with Salesforce.com00 Ratings1.03 Ratings
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INFUSEWishpond Propel IQ
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Score 9.9 out of 10
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Score 6.5 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
Kentico Xperience
Kentico Xperience
Score 6.5 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
Kentico Xperience
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User Ratings
INFUSEWishpond Propel IQ
Likelihood to Recommend
8.3
(30 ratings)
1.1
(10 ratings)
Likelihood to Renew
9.1
(1 ratings)
-
(0 ratings)
Usability
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.6
(30 ratings)
1.0
(1 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
INFUSEWishpond Propel IQ
Likelihood to Recommend
INFUSE
I've recommended INFUSEmedia to colleagues in the past, primarily in situations where teams are looking to generate lead volume and either struggling to achieve that volume or looking to diversify the partners and channels that they run with. Based on my own experience, I have typically recommended INFUSEmedia for B2B teams as the contexts that I have worked with INFUSEmedia have been for that sector of clients. I would be less likely to recommend for B2C clients as my understanding is not that INFUSEmedia would be a good fit for that type of strategy.
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Wishpond
It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
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Pros
INFUSE
  • Service Level - Always ready to help and responds quickly to questions or ad hoc requests; Proactively reaches out for updates.
  • Program Offers - Able to cater proposals to different client expectations.
  • Lead Generation - Based on feedback from clients the leads generated are typically of quality and who they are looking for.
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Wishpond
  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
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Cons
INFUSE
  • If you can not integrate the leads into your CRM, they come over in batches and merging and distributing can be tricky.
  • When we have used them to help drive registration for events, they get a lot of sign ups but, way more no shows than the industry average.
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Wishpond
  • They added keywords to campaigns we'd specifically said not to.
  • They should tweak campaigns with a 0.06 ROAS.
  • They should provide the services that are promised.
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Likelihood to Renew
INFUSE
We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.
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Wishpond
No answers on this topic
Usability
INFUSE
Very easy to use. The documentation to connect our tools is very well done.
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Wishpond
No answers on this topic
Support Rating
INFUSE
The team is cohesive and efficient. Everyone at INFUSEmedia is happy to help and support regardless of our account owner to resolve any new queries or issues that may arise. The communication is second to none and we don't have a long wait before we receive a response to last minute requests, which is imperative in the ever changing atmosphere of agency.
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Wishpond
There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
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Alternatives Considered
INFUSE
We frequently change up our vendors and rotate through. Compared to BrightTALK we found INFUSEmedia delivered higher-quality leads and was easier to work with at a far better price. DemandScience and INFUSEmedia are fairly level when compared with each other
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Wishpond
We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
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Return on Investment
INFUSE
  • Because it's content syndication, it's fixed CPL so it's easy to forecast demand and return
  • A lot of leads generated are raw so they don't usually get to pipeline stage until at least 2 quarters, it's a long game for us
  • High quality job titles, however like any CS provider, need to double check the titles to ensure the job titles generated are correct
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Wishpond
  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
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ScreenShots

INFUSE Screenshots

Screenshot of Screenshot of Screenshot of

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.