Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
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MediaMath
Score 7.4 out of 10
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MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.
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Pricing
Google Marketing Platform
MediaMath
Editions & Modules
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Offerings
Pricing Offerings
Google Marketing Platform
MediaMath
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Google Marketing Platform
MediaMath
Considered Both Products
Google Marketing Platform
Verified User
Director
Chose Google Marketing Platform
I feel that both MediaMath and TradeDesk, while not as pretty or user intuitive as DoubleClick just out perform Bid Manager in terms of performance, driving low CPA's and overall better support.
The main DSP I've used beyond TerminalOne MOS is DoubleClickBid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given …
We are now using Conversant, which is a great all-in-one tool (and is actually a part of the Mediaplex/ValueClick family) and has helped us drive better ROI than we did with MediaMath. We pay more for Conversant compared to just MediaMath, but they do all of the back-end work …