Google Forms vs. SurveyMonkey vs. Typeform

Google Forms

948 Reviews and Ratings

SurveyMonkey

1090 Reviews and Ratings

Typeform

191 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Forms	Score 8.5 out of 10	N/A	Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…	N/A
SurveyMonkey	Score 8.2 out of 10	N/A	SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.	$99 per month
Typeform	Score 8.2 out of 10	N/A	Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…	$30 *Per Month

Pricing

Google Forms

SurveyMonkey

Typeform

Editions & Modules

No answers on this topic

Team Advantage: $25
per month (billed annually) per user (starting at 3 users)
Team Premier: $75
per month (billed annually) per user (starting at 3 users)
Standard Monthly: $99
per month
Individual Plan - Advantage Annual: $468
per year
Individual Plan - Premier Annual: $1,428
per year

Essentials: $30
*Per Month
Professional: $35
*Per Month
Premium: $59
*Per Month

Offerings

Pricing Offerings
Google Forms	SurveyMonkey	Typeform
Free Trial
No	No	No
Free/Freemium Version
No	Yes	No
Premium Consulting/Integration Services
No	No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

*For annual contract.

More Pricing Information

Community Pulse
	Google Forms	SurveyMonkey	Typeform
Considered Multiple Products	Google Forms TC Tiffany Consalvo Practice Administrator Chose Google Forms Google Forms has been much easier to use for our team since we already use Google for other services. The integration between their products works well for what we needed. SurveyMonkey is what we used in the past. They were easy to set up and send out to our team, however, … Incentivized Helpful? WM Wesley McClure Director of Admissions Chose Google Forms Previously I have used SurveyMonkey, a paid survey program, for similar tasks that we can perform with Google Forms for free. For the level of use we had, Google Forms made more sense. Incentivized Helpful? Verified User Administrative Assistant Chose Google Forms SurveyMonkey has a lot more features to customize your form, but using Google Forms is just the easiest method because it's already connected to our Gmail accounts. Incentivized Helpful? Michael Chow Learning Experience Designer / Graphic Designer Chose Google Forms If I was basing the design element on a Google Forms vs their nearest competitor, SurveyMonkey, Hands down, SurveyMonkey has them beat. If I want something quick to load, I don't care about the design Google Forms is the way to go. The forms themselves aren't being sent outside … Incentivized Helpful? Verified User Employee Chose Google Forms Google Forms is like SurveyMonkey, but with a fraction of the features. It does feel like an underpowered SurveyMonkey, but it is much more affordable. The free version of Google Forms is fine for smaller internal surveys, but if you needed to do usability testing or utilize … Incentivized Helpful? Verified User Board Member Chose Google Forms Google Forms is much more simple and straightforward than Qualtrics or SurveyMonkey. Google Forms also integrates with Google Drive where data can be stored alongside other important and related documents and materials. Incentivized Helpful? BS Brett Schenker Email Deliverability Specialist Chose Google Forms SurveyMonkey is great but it costs money to get its full power while Google Forms can do a lot of the same but for free. When it comes to simply surveys/data intake, Google Forms is far easier to use and much cheaper. Incentivized Helpful? Verified User Professional Chose Google Forms Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyM… Incentivized Helpful? Andrea Hester Director Of Operations Chose Google Forms Google Forms is more basic than Typeform in terms of design style options and flexibility, but it has an easier-to-use interface. It is slightly less robust in terms of logic and crowd-sourced responses than SurveyMonkey. In general, it's a good option for generating a quick, … Incentivized Helpful? Liz Duffié VP, People & Culture Chose Google Forms I use both SurveyMonkey and Google Forms. Google Forms are nice for quick and simple everyday information collecting. SurveyMonkey is used for a more robust detailed information collecting where I can dive into analytics/results in a more detailed manner. Incentivized Helpful? Maria Sergeeva UX and Content Designer Chose Google Forms SurveyMonkey works well for serious surveys, but it would be too difficult and expensive to use it for every small event. QuestionPro Live Polls is also good, but it is primarily used during specific events, such as Zoom webinars, to collect questions from participants. Google … Helpful? Verified User Manager Chose Google Forms Google Forms is much easier to use than other form/survey platforms like Qualtrics or SurveyMonkey. While the others have much more advanced features, Google Forms can handle about 90% of the forms/surveys that I create. Incentivized Helpful? Verified User Employee Chose Google Forms Google Forms excels at offering a simple way to collect data; however, it lacks robust features like logic questions, email communications (beyond an email confirmation), or dynamic functionality like the ability for respondents to edit responses. For some use cases, the … Incentivized Helpful? Verified User General Manager Chose Google Forms Google Forms is the low cost, easy to use option. In reality, this positions Google Forms as truly a unique product. The only instance where Google Forms doesn’t apply is when you need to source respondents or need to conduct live interviews. But, Google Forms is the best for … Incentivized Helpful? Verified User Administrator Chose Google Forms They are pretty similar, but Google Forms is better from a cost perspective. They are both simple to use and are great options for creating + sending out surveys. Incentivized Helpful? Shannon Allen Recruiter Chose Google Forms For strictly forms with data driven insights Google forms is the most efficient and hands down easiest choice to go with. It offers a ton of vast and robust features that helps with integrations and many more. Incentivized Helpful? Caroline Dobson Human Resources Generalist Chose Google Forms Google Forms is a much more basic tool for collecting feedback. It's better for small events or very basic responses. Survey Monkey is better for getting in-depth insights into data, including insights trends and a better presentation of the data in exportable graphs. But … Incentivized Helpful? AC Anomita Chandra Business Analyst Chose Google Forms I selected Google Forms because of its efficient and quick customer service. I had used other platforms earlier and had trouble connecting with their team for issues. Incentivized Helpful? Verified User Professional Chose Google Forms Google Forms is great because it is free and easy to use. Formative has great features because it is able to give live feedback of responses and it has multiple question types but it is also expensive to subscribe to. Google Forms is very powerful because, in addition to the … Incentivized Helpful? Verified User Employee Chose Google Forms Google Forms definitely isn't as robust as some of the more professional tools out there. However, in my experience, I usually don't need a robust survey tool. I just need to quickly set up a survey or screener. In addition, I love how simple it is to add collaborators to … Incentivized Helpful? WM Wesley MIller Teacher Chose Google Forms I have used Survey Monkey in the past to conduct surveys. Google Forms has so much more capabilities than Survey Monkey and is much easier to use. Survey Monkey served mainly as a platform to conduct surveys, but Google Forms offers more than just surveys. It's an incredible … Incentivized Helpful? Ashlie Pappas Founder Chose Google Forms Typeform: Typeform wins in most cases, having the ability for complex logic mapping, robust styling options, and branding. However, the simplicity of Google Forms wins out when you just need a quick, easy form. Price-wise, Google Forms wins. SurveyMonkey: SurveyMonkey has more … Incentivized Helpful? Verified User Employee Chose Google Forms I like Google Forms more than Survey Monkey. Especially for a company that uses G-Suite, it's easy to have everything under the Google umbrella under one platform. I don't think there's another platform that is as simple and to the point as Google Forms. Again, it's not … Incentivized Helpful?	SurveyMonkey Verified User Analyst Chose SurveyMonkey I especially like the advantage of Google Forms with collaborations on the survey. You can add as many questions as you want. SurveyMonkey's help features are although easier to use. SurveyMonkey itself is also easier to use. Google Forms is a little more cumbersome to work … Incentivized Helpful? Stacey Pagan Professional Development Coordinator Chose SurveyMonkey I feel that SurveyMonkey and Typeform are both great platforms; however, Typeform is not for in depth type surveys. SurveyMonkey has an abundance of features that are not offered via Typeform. Both are used on a regular basis by my department. Incentivized Helpful? GW george wilson Online Learning Manager Chose SurveyMonkey I have only really used SurveyMonkey (I used Google Forms for a day and I did not know how to use it correctly), so I cannot give an opinion about another platform, except that the process with Google Forms was a bit tangled so that's why I abandoned it. But the truth is that … Incentivized Helpful? Eldad Arad Center of Excellence lead Chose SurveyMonkey I once tried the survey feature of SharePoint (2010). It was far too complicated to build the survey, I didn't even get to the distribution options. So, even though we pay for SP, we still pay also for SurveyMonkey too. I know Google Forms is an easy to use and cheap (not to … Incentivized Helpful? Verified User Manager Chose SurveyMonkey SurveyMonkey is much easier to use, with more branding templates, form templates, and easy tracking of results, as well as results exports. In actual use, SurveyMonkey has had a heavy preference by our team, so much so that Google Forms are no longer used at all. Incentivized Helpful? Verified User Employee Chose SurveyMonkey We use Google Forms for giving shout outs at the beginning of each work week- I can't do a true comparison of Google Forms and SurveyMonkey because we use the products for two different purposes, but in general, I feel that SurveyMonkey is a better platform and also has more … Incentivized Helpful? Kelsie Hamilton Program Associate Chose SurveyMonkey We actually use Google Forms more often than SurveyMonkey because it's free; however, for our bigger annual projects we usually switch to SurveyMonkey. We select SurveyMonkey when we're not needing to collaborate as much and when we need to be able to ask our questions in more … Incentivized Helpful? Mitchell Terpstra Copywriter + Marketing Strategist Chose SurveyMonkey Honestly, SurveyMonkey was on our radar before most of these other options, and as it has met basically all our needs, we've felt no need to switch. For the record, Typeform's interfaces for their surveys are much more beautiful and enjoyable to use. Incentivized Helpful? Verified User Team Lead Chose SurveyMonkey While Google Forms is free, the ability to design and customize forms/surveys would prove to be beneficial to the end user. Google Forms is very limited to multiple editors while SurveyMonkey provides viewing, editing, and commenting to editors. Additionally, the access to 200 … Incentivized Helpful? Vinicius Andrade UI/UX Designer Chose SurveyMonkey The level of options compared to Google Forms, and the regionalized prices compared to Typeform. Incentivized Helpful? Verified User Vice-President Chose SurveyMonkey In my opinion, SurveyMonkey is the gold standard. Google Forms and Google Surveys, while being able to connect easily to other Google tools, are not as adept or intuitive as SurveyMonkey is. Google is trying to be all things for all people, and while it does a lot of those … Incentivized Helpful? VC Vasilii Chistyakov Owner Chose SurveyMonkey Compared to Google Forms, it is easier to create a beautiful design for a survey form in SurveyMonkey. Incentivized Helpful? TC Tiffany Consalvo Practice Administrator Chose SurveyMonkey SurveyMonkey has more analytic data options than what I found using Google Forms. Otherwise, if you use the Google Suite of products you may find it easier to just use Google Forms. When it comes to our website forms we have switched to JotForm as it has a better display on our … Incentivized Helpful? Verified User Program Manager Chose SurveyMonkey SurveyMonkey is the least used between Wufoo, Titan Forms, and Google Forms. It is a solid program, however, for our uses the other programs provide additional features such as syncing to our CRM database, accepting Stripe payments, or automatically syncing with my already … Incentivized Helpful? Andrea Hester Director Of Operations Chose SurveyMonkey SurveyMonkey has the most options in terms of available question formats, analysis and participant tracking, and customizability. Google Forms is a more basic interface with fewer options for tracking and analysis, and Typeform is better in terms of design and branding options … Incentivized Helpful? Verified User Analyst Chose SurveyMonkey Building forms on SurveyMonkey is much easier and prettier than it is with HubSpot CRM, although I love that form responses map to our contact properties in HubSpot. Google Forms is less professional and clean looking and feeling than SurveyMonkey. I wouldn't want to put a … Incentivized Helpful? CP Curtis Pierre Regional HR Manager Chose SurveyMonkey The tool is free, but we selected SurveyMonkey because we were able to easily pull the data and do the analysis. Incentivized Helpful? Caroline Dobson Human Resources Generalist Chose SurveyMonkey SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is … Incentivized Helpful? Verified User Professional Chose SurveyMonkey SurveyMonkey stands with the best in terms of its ease of use, features, and strength in getting the job done. Incentivized Helpful? Miguel Brito Director de Marketing en Festejos Car-Yan. C.A. Chose SurveyMonkey I like both tools. I think they do their job well, but Survey Monkeys has much better templates and they make you look like a professional. The facility that offers you to send surveys by mail, is what I liked the most. It is a program that is easy to use and you do not need to … Incentivized Helpful? Jamie Bell Administrative Professional Sr. Chose SurveyMonkey Opportunity to gather much more specific information with different ways to ask questions and break them down. Incentivized Helpful?	Typeform Stacey Pagan Professional Development Coordinator Chose Typeform Typeform is much more user friendly that SurveyMonkey. I find it is much easier to use programs that are user friendly. While SM offers a great deal more features, sometimes offering too many bells and whistles and causing someone to shy away from the program, especially if … Incentivized Helpful? Verified User Manager Chose Typeform We picked Typeform over Google Forms because it just has a lot more features that we use. Google Forms is great when you need a free, basic survey tool, but it lacks the sophistication that Typeform brings to the table. SurveyMonkey has a lot of the features that TypeForm has, … Incentivized Helpful? Bethany Chan Customer Success Manager Chose Typeform Typeform was just much more modern-looking and flowed better than SurveyMonkey. As a SaaS we wanted a survey platform that matched our brand as much as possible and Typeform catered to that much better than Survicate and SurveyMonkey did. Through Typeform we had the … Incentivized Helpful? Dave Becker Content Manager Chose Typeform Google Forms is really useful for creating basic forms when you don't want to pay to create them. I have found Typeform to be much easier to use than Google Forms, and more user-friendly, even in the basic plan. That was enough to get me to switch to Typeform before we even … Incentivized Helpful? JW John Whelan Consultant Chose Typeform When I used SurveyMonkey, the user experience was not at the same level as Typeform. It was cumbersome, and the user-interface was not as crisp or as modern. Airtable works like a spreadsheet, but gives you the power of a database. It also has an option to create forms, … Incentivized Helpful? Verified User Team Lead Chose Typeform Typeform is much more aesthetically pleasing compared to Google Forms. The transition throughout the app is much more smooth and easy to understand. Overall, I believe Typeform is a superior platform to use when you need to create training aides or templates for outside … Incentivized Helpful? Matthew Gardner Co-Founder Chose Typeform Google Forms looks blah and works blah. Doesn't have the Zapier integration and isn't a great UX for the end user like Typeform has. As well, it has less question types and lacks customization to the extent Typeform has. No reason to go with it, Typeform beats it in every … Incentivized Helpful? Alvin Landicho Cloud Integration Consultant Chose Typeform Google Forms is a simple web form that integrates with their suite of office apps such as Sheets. The main drawback is that it looks like a traditional webform with form boxes. TypeForm's UI is much sexier and slick and displays one question at a time, fullscreen and … Incentivized Helpful? Jamie Drahos Sr. Learning Solution Analyst Chose Typeform I found Typeform's user interface and design language to be more attractive and intuitive than SurveyMonkey. Typeform also beat them on pricing, so it was a no-brainer. Helpful? Verified User Director Chose Typeform While SurveyMonkey certainly has years on its side and Google Forms has deep integration capabilities within the suite of solutions, you really can't beat the design or intuitiveness of Typeform. There are still some things we'd like to change about how the software works, but … Incentivized Helpful? Verified User Team Lead Chose Typeform SurveyMonkey is very complicated to use. Its interface is not so intuitive and makes it hard to find what you need to customize a form. The end result is not so pretty and perhaps feels more clunky as opposed to Typeform's sleek presentation of questions. However, they have … Incentivized Helpful? Verified User Manager Chose Typeform I was previously using Google Forms for all my surveys but found that the data received and engagement from the surveys was minimal. We can see that users are more likely to fill out surveys created by Typeform rather than Google Forms. It must be how the forms look that makes … Incentivized Helpful? Tom Mulhern Freelance Web and Graphic Designer Chose Typeform Google Forms allow you to collect data from your staff and clients, but the forms are dull and boring. The back end analytics are difficult to navigate making a poor user experience for both the end-user and our team. Typeform allows you to create mobile-friendly forms that are … Incentivized Helpful? CS Camille Shieff Owner / President Chose Typeform From a styling standpoint, Typeform looks better, so I do recommend it for client-facing forms vs creating the same form in Google Forms. Incentivized Helpful? Verified User Employee Chose Typeform Typeform has much better customizablity options and more functionality compared to Google Forms, including the embed option. Mailchimp forms can look a little rudimentary and ugly and are also not great for research surveys. Hubspot Forms has the same issues as Mailchimp, plus … Incentivized Helpful? Sushant Kumar Product & Growth Chose Typeform We tried both free & paid products. No doubt Google form does solve a lot of our basic use case but we were looking for lot more customisation as we wanted to open these survey within our app only. We started exploring different options including SurveyMonkey but we stuck to … Incentivized Helpful? Verified User C-Level Executive Chose Typeform The logic mapping in Typeform was the deciding factor for us. Helpful? Verified User Employee Chose Typeform Typeform is an exclusive product for this function--mobile first with a modern layout and good interactions. It has some customizations and integrations. Every change made to the template can be observed in real time. It is the best to visualize collected information. Incentivized Helpful? Verified User Director Chose Typeform I find the layout and design of Typeform more suited for our academic surveys. There is a crisp, professionalism about the layout and design. I prefer the design features and presentation of the Typeform emails. Incentivized Helpful? Verified User Manager Chose Typeform Out of the 3 competitor products I've used or evaluated, Typeform makes it easiest to build beautiful forms. Incentivized Helpful? Verified User Consultant Chose Typeform Typeform is the best of all the other forms and survey tools we have tried and used. It is superior in both the administration and user experience from all the others. However, we often have to use third-party tools to integrate Typeform with other tools (e.g., connecting … Incentivized Helpful? Kate Marshall Head of Content Chose Typeform Again, Typeform is your solution for better branded and designed surveys—and better user experience for the people taking the survey. Incentivized Helpful? KC Kristin Cole Owner Chose Typeform We used to use a Weebly questionnaire on our website to gather the needed information. The process was bulky, didn't have logic available and was time consuming for our clients. We also tried to create something through a Google form with the same experience. Typeform has … Incentivized Helpful? Verified User Vice-President Chose Typeform When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo … Incentivized Helpful?

Features

Google Forms

SurveyMonkey

Typeform

Survey Format & Appearance

Comparison of Survey Format & Appearance features of Product A and Product B
	Google Forms 6.6 122 Ratings 19% below category average	SurveyMonkey 7.2 76 Ratings 10% below category average	Typeform 8.3 49 Ratings 4% above category average
Survey templates	7.7113 Ratings	8.075 Ratings	6.946 Ratings
Themes	6.0111 Ratings	7.367 Ratings	8.749 Ratings
Custom logo/branding	6.199 Ratings	6.367 Ratings	9.347 Ratings

Survey Content

Comparison of Survey Content features of Product A and Product B
	Google Forms 8.1 120 Ratings 5% below category average	SurveyMonkey 7.6 78 Ratings 11% below category average	Typeform 8.9 49 Ratings 5% above category average
Changes to live survey	9.0114 Ratings	7.062 Ratings	8.544 Ratings
Question design help	7.297 Ratings	6.872 Ratings	8.941 Ratings
Multiple question types	7.9119 Ratings	9.078 Ratings	9.249 Ratings

Survey Logic

Comparison of Survey Logic features of Product A and Product B
	Google Forms 7.0 109 Ratings 17% below category average	SurveyMonkey 7.3 72 Ratings 13% below category average	Typeform 8.5 43 Ratings 2% above category average
Survey logic flexibility	7.0109 Ratings	7.372 Ratings	8.543 Ratings

Survey Reporting & Analytics

Comparison of Survey Reporting & Analytics features of Product A and Product B
	Google Forms 8.4 121 Ratings 4% above category average	SurveyMonkey 7.1 78 Ratings 13% below category average	Typeform 7.7 48 Ratings 5% below category average
Response tracking	8.2119 Ratings	7.577 Ratings	9.247 Ratings
Data export	8.1115 Ratings	6.374 Ratings	8.945 Ratings
Standard reports	7.9112 Ratings	8.077 Ratings	6.843 Ratings
Custom reports	9.285 Ratings	6.864 Ratings	5.929 Ratings
Analytics	8.493 Ratings	7.065 Ratings	7.741 Ratings

Survey Administration & Security

Comparison of Survey Administration & Security features of Product A and Product B
	Google Forms 8.1 115 Ratings 6% below category average	SurveyMonkey 8.3 67 Ratings 4% below category average	Typeform 8.9 33 Ratings 3% above category average
Access controls	8.0112 Ratings	8.067 Ratings	9.330 Ratings
Compliance	8.289 Ratings	8.558 Ratings	8.427 Ratings

Survey Distribution

Comparison of Survey Distribution features of Product A and Product B
	Google Forms 7.7 89 Ratings 5% below category average	SurveyMonkey 7.5 48 Ratings 7% below category average	Typeform 7.5 26 Ratings 7% below category average
Vendor-offered crowdsourcing	7.941 Ratings	7.332 Ratings	8.79 Ratings
Respondent restrictions	7.687 Ratings	7.846 Ratings	6.325 Ratings

Best Alternatives
	Google Forms	SurveyMonkey	Typeform
Small Businesses	Square 9 Softworks Score 9.7 out of 10	Square 9 Softworks Score 9.7 out of 10	Square 9 Softworks Score 9.7 out of 10
Medium-sized Companies	Qualaroo Score 6.1 out of 10	Qualaroo Score 6.1 out of 10	Qualaroo Score 6.1 out of 10
Enterprises	Verint Voice of the Customer Score 9.3 out of 10	Verint Voice of the Customer Score 9.3 out of 10	Verint Voice of the Customer Score 9.3 out of 10
All Alternatives	View all alternatives	View all alternatives	View all alternatives

User Ratings
	Google Forms	SurveyMonkey	Typeform
Likelihood to Recommend	9.7 (116 ratings)	8.7 (110 ratings)	7.3 (49 ratings)
Likelihood to Renew	10.0 (3 ratings)	9.0 (26 ratings)	10.0 (1 ratings)
Usability	9.2 (56 ratings)	9.0 (41 ratings)	7.7 (13 ratings)
Availability	10.0 (1 ratings)	10.0 (1 ratings)	- (0 ratings)
Performance	10.0 (1 ratings)	6.0 (1 ratings)	- (0 ratings)
Support Rating	8.0 (48 ratings)	9.4 (35 ratings)	5.7 (7 ratings)
Implementation Rating	- (0 ratings)	10.0 (2 ratings)	- (0 ratings)
Product Scalability	3.0 (1 ratings)	- (0 ratings)	- (0 ratings)

User Testimonials
	Google Forms	SurveyMonkey	Typeform
Likelihood to Recommend	Google Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though. Incentivized Kaley White Data and Systems Analyst Read full review	Momentive (SurveyMonkey, Inc) SurveyMonkey is well suited for external, professional, client-facing forms and complex question types. I've tried generating forms on HubSpot, and it's not nearly as intuitive or clean-looking, and not all question types are supported (e.g. Likert scales). For quick, internal forms that don't need to be as pretty or professional, I find that Google Forms is the quickest and easiest to pull together, especially since it has a single, universal respondent link. If I wanted to embed a link in a mass email, SurveyMonkey doesn't allow multiple respondents to use the same link on my plan. Incentivized Verified User Anonymous Read full review	Typeform Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion. Verified User Anonymous Read full review
Pros	Google Live results: When a user completes the form the results are added instantly. Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden). Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing. Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy. Incentivized Verified User Anonymous Read full review	Momentive (SurveyMonkey, Inc) Keeps identifiable information anonymous. Being able to close the survey at a set time without having to remember to do so. Takes the guess work out of response collecting. Makes it easy to categorize responses within the same survey. Being able to add tags to open-ended questions makes it easy for us to identify patterns in responses. An array of survey options and questions. An all around great product that meets multiple needs. Can have multiple collectors for the same survey to included manual input. Verified User Anonymous Read full review	Typeform The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior. Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device. Integration with products like Zapier allow you to use it as part of a larger automation in your company. Visually pleasing designs with use of themes, images and video to match your branding. Jamie Drahos Sr. Learning Solution Analyst Read full review
Cons	Google Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself. As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily. Incentivized Kim Grewe Instructional Designer Read full review	Momentive (SurveyMonkey, Inc) I would like to have more customizable options for branding it to our hospital colors. Some survey options allow you to enter html color codes. SurveyMonkey allows you to change colors and you have to pick from selected options. Embedding the surveys into a webpage, like WordPress is not as seamless as other services. Incentivized TC Tiffany Consalvo Practice Administrator Read full review	Typeform The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use. When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences. Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan. Incentivized Dave Becker Content Manager Read full review
Likelihood to Renew	Google I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner Incentivized Verified User Anonymous Read full review	Momentive (SurveyMonkey, Inc) Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too. Ben Donkor Social Media & Online Analyst Read full review	Typeform We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers Incentivized Verified User Anonymous Read full review
Usability	Google Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for. Incentivized Verified User Anonymous Read full review	Momentive (SurveyMonkey, Inc) It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do. Incentivized BL Brandon Lai IT Manager Read full review	Typeform Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good. Incentivized Verified User Anonymous Read full review
Reliability and Availability	Google In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms Incentivized Ashlie Pappas Founder Read full review	Momentive (SurveyMonkey, Inc) No answers on this topic	Typeform No answers on this topic
Performance	Google One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things. Incentivized Ashlie Pappas Founder Read full review	Momentive (SurveyMonkey, Inc) still to many limitations for more complex surveys --skips, filtered questions, etc. Jeannette Saquet President Read full review	Typeform No answers on this topic
Support Rating	Google We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed. Incentivized Verified User Anonymous Read full review	Momentive (SurveyMonkey, Inc) I've never had to contact the SurveyMonkey customer care team directly, but they have a pretty good library of help articles on their website. Everything from designing and executing your survey to account and billing questions. I never had a need for further support from Survey Monkey. Incentivized Verified User Anonymous Read full review	Typeform I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not. Incentivized Verified User Anonymous Read full review
Implementation Rating	Google Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet. Incentivized Kaley White Data and Systems Analyst Read full review	Momentive (SurveyMonkey, Inc) Implementation not required. Rachel Biederman Senior Director, Marketing and Communications Read full review	Typeform No answers on this topic
Alternatives Considered	Google Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it. Incentivized Carolina Reyes Ingeniero Soporte NOC1 Read full review	Momentive (SurveyMonkey, Inc) SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys. Incentivized Caroline Dobson Human Resources Generalist Read full review	Typeform When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo which seems so out of date Incentivized Verified User Anonymous Read full review
Scalability	Google GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job. Incentivized Ashlie Pappas Founder Read full review	Momentive (SurveyMonkey, Inc) No answers on this topic	Typeform No answers on this topic
Return on Investment	Google High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite Ability to create surveys on demand and quickly, saving time and energy Easy to train others in using Google Forms so that there is not a bottleneck of knowledge Incentivized Verified User Anonymous Read full review	Momentive (SurveyMonkey, Inc) The speed at which we can develop, program, execute and generate actual usable results provides significant value, particularly when we need fresh numbers to illustrate a point. The fact that we can execute a research project so quickly means that new research is always a primary option when we're developing campaigns. That's a huge value proposition. Incentivized Verified User Anonymous Read full review	Typeform Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool. Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for. Incentivized Bethany Chan Customer Success Manager Read full review
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