Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.
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Oracle CRM On Demand
Score 9.3 out of 10
N/A
The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.
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Oracle Marketing
Score 7.0 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Pricing
Folloze
Oracle CRM On Demand
Oracle Marketing
Editions & Modules
Folloze
Contact Sales
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No answers on this topic
Offerings
Pricing Offerings
Folloze
Oracle CRM On Demand
Oracle Marketing
Free Trial
No
No
No
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
No
Yes
Entry-level Setup Fee
Required
No setup fee
Optional
Additional Details
—
—
CX Marketing pricing is a function of usage.
More Pricing Information
Community Pulse
Folloze
Oracle CRM On Demand
Oracle Marketing
Features
Folloze
Oracle CRM On Demand
Oracle Marketing
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
11 Ratings
2% above category average
Oracle CRM On Demand
-
Ratings
Oracle Marketing
-
Ratings
Automated routing and prioritization
7.510 Ratings
00 Ratings
00 Ratings
Customer interaction histories
7.610 Ratings
00 Ratings
00 Ratings
Syndicated content
7.49 Ratings
00 Ratings
00 Ratings
Personalization
8.111 Ratings
00 Ratings
00 Ratings
Engagement data tracking
7.711 Ratings
00 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
9 Ratings
3% below category average
Oracle CRM On Demand
-
Ratings
Oracle Marketing
-
Ratings
Ad campaign creation
7.69 Ratings
00 Ratings
00 Ratings
Display advertising
7.59 Ratings
00 Ratings
00 Ratings
Contextual advertising
7.39 Ratings
00 Ratings
00 Ratings
Social advertising
7.29 Ratings
00 Ratings
00 Ratings
Ad reporting and analytics
7.59 Ratings
00 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.4
11 Ratings
2% below category average
Oracle CRM On Demand
-
Ratings
Oracle Marketing
-
Ratings
Standard visitor segmentation
7.211 Ratings
00 Ratings
00 Ratings
Behavioral visitor segmentation
7.510 Ratings
00 Ratings
00 Ratings
ABM sales intelligence
7.510 Ratings
00 Ratings
00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
6.9
11 Ratings
8% below category average
Oracle CRM On Demand
-
Ratings
Oracle Marketing
-
Ratings
3rd party intent signals
6.410 Ratings
00 Ratings
00 Ratings
Downstream intent signals
7.210 Ratings
00 Ratings
00 Ratings
Account identification
7.211 Ratings
00 Ratings
00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
7.5
9 Ratings
3% below category average
Oracle CRM On Demand
-
Ratings
Oracle Marketing
-
Ratings
Automated workflow & orchestration
7.59 Ratings
00 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
8.9
25 Ratings
13% above category average
Oracle Marketing
-
Ratings
Customer data management / contact management
00 Ratings
8.025 Ratings
00 Ratings
Workflow management
00 Ratings
9.024 Ratings
00 Ratings
Territory management
00 Ratings
8.024 Ratings
00 Ratings
Opportunity management
00 Ratings
8.025 Ratings
00 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
9.022 Ratings
00 Ratings
Contract management
00 Ratings
9.024 Ratings
00 Ratings
Quote & order management
00 Ratings
10.023 Ratings
00 Ratings
Interaction tracking
00 Ratings
9.024 Ratings
00 Ratings
Channel / partner relationship management
00 Ratings
10.023 Ratings
00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
9.7
24 Ratings
23% above category average
Oracle Marketing
-
Ratings
Case management
00 Ratings
10.024 Ratings
00 Ratings
Call center management
00 Ratings
10.023 Ratings
00 Ratings
Help desk management
00 Ratings
9.024 Ratings
00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
9% above category average
Oracle Marketing
-
Ratings
Lead management
00 Ratings
8.024 Ratings
00 Ratings
Email marketing
00 Ratings
9.022 Ratings
00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
9.0
24 Ratings
16% above category average
Oracle Marketing
-
Ratings
Task management
00 Ratings
9.023 Ratings
00 Ratings
Billing and invoicing management
00 Ratings
9.022 Ratings
00 Ratings
Reporting
00 Ratings
9.023 Ratings
00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
10% above category average
Oracle Marketing
-
Ratings
Forecasting
00 Ratings
10.024 Ratings
00 Ratings
Pipeline visualization
00 Ratings
6.623 Ratings
00 Ratings
Customizable reports
00 Ratings
9.024 Ratings
00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
8.2
24 Ratings
7% above category average
Oracle Marketing
-
Ratings
Custom fields
00 Ratings
9.024 Ratings
00 Ratings
Custom objects
00 Ratings
9.024 Ratings
00 Ratings
Scripting environment
00 Ratings
5.820 Ratings
00 Ratings
API for custom integration
00 Ratings
9.023 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
9.5
25 Ratings
12% above category average
Oracle Marketing
-
Ratings
Single sign-on capability
00 Ratings
10.022 Ratings
00 Ratings
Role-based user permissions
00 Ratings
9.025 Ratings
00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
9.0
18 Ratings
19% above category average
Oracle Marketing
-
Ratings
Social data
00 Ratings
9.018 Ratings
00 Ratings
Social engagement
00 Ratings
9.018 Ratings
00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
9.0
22 Ratings
18% above category average
Oracle Marketing
-
Ratings
Marketing automation
00 Ratings
9.022 Ratings
00 Ratings
Compensation management
00 Ratings
9.020 Ratings
00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
9.0
18 Ratings
17% above category average
Oracle Marketing
-
Ratings
Mobile access
00 Ratings
9.018 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
-
Ratings
Oracle Marketing
9.3
133 Ratings
20% above category average
WYSIWYG email editor
00 Ratings
00 Ratings
10.0117 Ratings
Dynamic content
00 Ratings
00 Ratings
9.0120 Ratings
Ability to test dynamic content
00 Ratings
00 Ratings
9.0116 Ratings
Landing pages
00 Ratings
00 Ratings
8.0124 Ratings
A/B testing
00 Ratings
00 Ratings
10.0118 Ratings
Mobile optimization
00 Ratings
00 Ratings
10.0113 Ratings
Email deliverability reporting
00 Ratings
00 Ratings
10.0127 Ratings
List management
00 Ratings
00 Ratings
9.0126 Ratings
Triggered drip sequences
00 Ratings
00 Ratings
9.0108 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
-
Ratings
Oracle Marketing
8.5
118 Ratings
8% above category average
Lead nurturing automation
00 Ratings
00 Ratings
10.0110 Ratings
Lead scoring and grading
00 Ratings
00 Ratings
8.0104 Ratings
Data quality management
00 Ratings
00 Ratings
8.0109 Ratings
Automated sales alerts and tasks
00 Ratings
00 Ratings
8.089 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
-
Ratings
Oracle Marketing
9.5
109 Ratings
25% above category average
Calendaring
00 Ratings
00 Ratings
9.094 Ratings
Event/webinar marketing
00 Ratings
00 Ratings
10.099 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
-
Ratings
Oracle Marketing
9.5
72 Ratings
25% above category average
Social sharing and campaigns
00 Ratings
00 Ratings
10.070 Ratings
Social profile integration
00 Ratings
00 Ratings
9.066 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Folloze
-
Ratings
Oracle CRM On Demand
-
Ratings
Oracle Marketing
8.3
123 Ratings
12% above category average
Dashboards
00 Ratings
00 Ratings
9.0122 Ratings
Standard reports
00 Ratings
00 Ratings
8.0120 Ratings
Custom reports
00 Ratings
00 Ratings
8.0113 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
A duration of one and a half years is enough for us to recognize the capabilities of a tool and in my opinion, this one is just a great tool to manage marketing campaigns of even massive-sized firms. Its marketing automation tool and its way of managing campaign and the way it executes digital initiatives is enough to get an inkling of its abilities. Less favorable for the people who want to have something at a cheap price and are more dependent on the reports as its reports have nothing much in detail.
Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
Integrating the contact form with our CRM has been a lengthy and on-going process
We use iframe for some of our content pieces and I think it could look better than it does now
We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
They offer very basic classes which are required for master certification.
After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
It was quite complex to generate segments with Adobe analytics and I wasn’t personally satisfied with the overall performance of Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch to something else better than Adobe Analytics and is available in the market at a cheap rate and we ended up doing our research for the most suitable tool at Oracle Infinity and we don’t regret our decision.
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
We are able to use it to help our clients scale through testing
We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
Launch a new brand out of Eloqua and measure awareness