Clearbit vs. INFUSE

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clearbit
Score 8.4 out of 10
N/A
Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.
$20,000
Annually
INFUSE
Score 8.3 out of 10
N/A
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A
Pricing
ClearbitINFUSE
Editions & Modules
All Plans
$20,000.00
Annually
No answers on this topic
Offerings
Pricing Offerings
ClearbitINFUSE
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit.INFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.
More Pricing Information
Community Pulse
ClearbitINFUSE
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
ClearbitINFUSE
Prospecting
Comparison of Prospecting features of Product A and Product B
Clearbit
8.7
19 Ratings
13% above category average
INFUSE
-
Ratings
Advanced search9.017 Ratings00 Ratings
Identification of new leads8.016 Ratings00 Ratings
List quality7.018 Ratings00 Ratings
List upload/download10.016 Ratings00 Ratings
Ideal customer targeting10.014 Ratings00 Ratings
Load time/data access8.017 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Clearbit
7.0
22 Ratings
8% below category average
INFUSE
-
Ratings
Contact information7.021 Ratings00 Ratings
Company information7.022 Ratings00 Ratings
Industry information7.022 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Clearbit
8.6
21 Ratings
15% above category average
INFUSE
-
Ratings
Lead qualification process9.013 Ratings00 Ratings
Smart lists and recommendations10.011 Ratings00 Ratings
Salesforce integration9.018 Ratings00 Ratings
Company/business profiles8.018 Ratings00 Ratings
Alerts and reminders9.08 Ratings00 Ratings
Data hygiene7.018 Ratings00 Ratings
Automatic data refresh8.016 Ratings00 Ratings
Tags8.09 Ratings00 Ratings
Filters and segmentation9.013 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Clearbit
8.5
5 Ratings
12% above category average
INFUSE
-
Ratings
Sales email templates9.05 Ratings00 Ratings
Append emails to records8.05 Ratings00 Ratings
Best Alternatives
ClearbitINFUSE
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Sitecore Send
Sitecore Send
Score 9.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Creatio
Creatio
Score 9.2 out of 10
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User Ratings
ClearbitINFUSE
Likelihood to Recommend
10.0
(22 ratings)
8.3
(30 ratings)
Likelihood to Renew
8.0
(2 ratings)
9.1
(1 ratings)
Usability
5.0
(1 ratings)
9.1
(1 ratings)
Support Rating
6.2
(2 ratings)
8.6
(30 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
ClearbitINFUSE
Likelihood to Recommend
Clearbit
Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
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INFUSE
I've recommended INFUSEmedia to colleagues in the past, primarily in situations where teams are looking to generate lead volume and either struggling to achieve that volume or looking to diversify the partners and channels that they run with. Based on my own experience, I have typically recommended INFUSEmedia for B2B teams as the contexts that I have worked with INFUSEmedia have been for that sector of clients. I would be less likely to recommend for B2C clients as my understanding is not that INFUSEmedia would be a good fit for that type of strategy.
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Pros
Clearbit
  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
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INFUSE
  • Service Level - Always ready to help and responds quickly to questions or ad hoc requests; Proactively reaches out for updates.
  • Program Offers - Able to cater proposals to different client expectations.
  • Lead Generation - Based on feedback from clients the leads generated are typically of quality and who they are looking for.
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Cons
Clearbit
  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
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INFUSE
  • If you can not integrate the leads into your CRM, they come over in batches and merging and distributing can be tricky.
  • When we have used them to help drive registration for events, they get a lot of sign ups but, way more no shows than the industry average.
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Likelihood to Renew
Clearbit
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
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INFUSE
We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.
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Usability
Clearbit
It is easy to use but doesn't cover enough compnaies.
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INFUSE
Very easy to use. The documentation to connect our tools is very well done.
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Support Rating
Clearbit
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
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INFUSE
The team is cohesive and efficient. Everyone at INFUSEmedia is happy to help and support regardless of our account owner to resolve any new queries or issues that may arise. The communication is second to none and we don't have a long wait before we receive a response to last minute requests, which is imperative in the ever changing atmosphere of agency.
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Alternatives Considered
Clearbit
Clearbit has been extremely beneficial for our organization. We still use and have access to some other tools, but it's the net new targeting that stands out for us, rather than a BlackBox of accounts that are in the market. When it comes to paid social where tracking and quality are tricky to measure and manage, Clearbit is the best option out there.
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INFUSE
We frequently change up our vendors and rotate through. Compared to BrightTALK we found INFUSEmedia delivered higher-quality leads and was easier to work with at a far better price. DemandScience and INFUSEmedia are fairly level when compared with each other
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Return on Investment
Clearbit
  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
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INFUSE
  • Because it's content syndication, it's fixed CPL so it's easy to forecast demand and return
  • A lot of leads generated are raw so they don't usually get to pipeline stage until at least 2 quarters, it's a long game for us
  • High quality job titles, however like any CS provider, need to double check the titles to ensure the job titles generated are correct
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ScreenShots

INFUSE Screenshots

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