BlueConic vs. Rudderstack

Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service

Incentivized

Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms.

Incentivized

• BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
• The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
• BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.

Incentivized

• Event streams
• Reverse ETL
• Identity resolution

Incentivized

• They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
• Could have some more "out of the box" APIs.
• WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).

Incentivized

• Alerting
• Destination catalog

Incentivized

BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.

Incentivized

Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case

Incentivized

• BlueConic has lead to a deeper understanding of how customers engage with our content

Incentivized

• Significant savings in developer resources
• Faster moving product insights

Incentivized